The Director of Music Department

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For Wu Han, the name of a great director is indeed loud enough.

But in fact, a great director, especially a great director without a backer, is actually just a bit famous.

This can be seen from Lin Tao's experiences over the years.

It's great to be a free man, but in reality?

Because you're going to be a free agent, which is fine, and most of the time, the giants don't care too much, but wait until you have a movie to be in.

Unless your movie is invested by a giant film and television company, otherwise, most of the time, it is difficult to get any preferential treatment.

Even if there is, it will definitely absorb a large part of the distribution revenue.

Lin Tao, as the director of Huaguo's comedy king level, can say that his strength is absolutely sufficient.

Moreover, he is especially good at comedy movies with a small cost and a small gain.

But why Lin Tao can only hover at the box office of less than one billion for many years?

Is it really because his cinematic potential is limited to that?

Everyone knows that's not the case at all.

In fact, a simple example will tell. Take the recent "Digital Domain" as an example.

Although this movie is said to be high and low, and even collapsed, the total box office of "Digital Domain" has exceeded 500 million. How much potential do you want to say about this movie?

Can it be worthy of such a result?

Aside from the huge amount of publicity and distribution, the production cost of "Digital Domain" is actually not too high. Such a box office, if it is not because of the excessive investment in publicity and distribution, is actually profitable.

But actually?

If "Digital Kingdom" is done according to the normal publicity and distribution, basically, it will not be bad if it has a box office of 200 million.

But what about the result?

At least 500 million!

Whose credit is this?

Of course it is due to the announcement.

A huge amount of publicity resources has been invested, so that "Digital Domain" can produce such results that do not match its own quality.

Movies are not very good, they can do this, let alone Lin Tao's movies?

Lin Tao's movies are usually scored by the audio-visual network, maybe not too high, but there is absolutely no score lower than 7 points, which shows that his movies are basically not enough to be classics, but at least they are above the passing line, and even high-quality comedies of.

But apart from "Kung Fu", Lin Tao's films tend to have a very high lower limit, but a very low upper limit.

In fact, it is well known that those movies that can sell more than billions of dollars are basically densely packed with investors, distributors, and thank-you parties.

Why? Because these are resources.

Take Wang Yifan's movies as an example. In fact, Huaxin has never been able to really eat alone.

It’s just that you can get a large share of the investment share, and the rest will either be replaced by some advertising spaces, or replaced by theater lineups and so on.

Doing so, first of all, can greatly reduce the cost of publicity.

Do you really think those overwhelming advertisements are bought with money?

In fact, most of them are not. For example, movies need advertisements on a certain channel, but these advertising spaces are quite tight. If you want it, you can pay more.

Otherwise, why let you jump in line?

Some advertising resources, such as TV stations, such as advertisements with golden seats on the Internet, are certainly not impossible to get if you spend money, but the amount of money that needs to be spent is also huge.

At this time, it is undoubtedly a win-win situation to replace the investment share of the movie.

Because movies like Wang Yifan are high-quality investment projects in themselves, most of the time, if you want to invest normally, you will not get a share at all.

So you have to have something that facilitates the movie.

In this case, it can be exchanged for the investment share.

Maybe someone will say again, isn't Lin Tao also a great director?

The king of comedy is not false, so can he also replace these resources in the same way?

The answer is yes.

But in reality, it's not that easy.

Because, first of all, Lin Tao does not have enough distribution channels, and these things have always been held in the hands of giants.

Therefore, if his movie wants to be released and obtain enough resources, it must give up profits, and most of the profits.

Because you are not your own.

At the same time, the amount of replacement resources is also limited, but if a movie wants to reach more than one billion, it needs a huge amount of publicity resources and distribution resources.

If these resources are given to the films cast by their own company, it will definitely be fine, and the price will be discounted, but if they are given to outsiders, it will be different.

These are all included in the cost of publicity and distribution.

Therefore, although Lin Tao is the king of comedy, he has always been outside the giants. Therefore, his movies can indeed be sold well, and they are indeed robbed by major giants.

But it is difficult to achieve a high box office, because, for giants, sometimes making money is not the most important thing.

Therefore, Wu Han saw it very clearly.

Sell ​​yourself for a good price, and after that, you will be your own.

As for why not join Ahri Media.

In fact, the price offered by Ahri Media is even higher, and many of them have the meaning of compensation.

But Wu Han still joined Wansheng Huanyu.

Without him, as a great director, I, Wu Han, don't want to lose face?

This time it was because "Digital Domain" pulled his hips, otherwise, Wu Han would be a stepping stone for the big data strategy.

Why?

In fact, what Ari and Future Star did this time was really unkind.

Of course, they are big capital, Internet giants.

It has always been that whichever industry they enter, they must eat meat, not soup.

It's about grand strategy, and it's just a big director. In their view, it's just a matter of paying money afterwards.

But Wu Han made an extremely bad start.

This incident can be said to have greatly damaged the face of Ahri Media.

In the circle, many people are watching jokes.

On the Kyushu side of the prosperous Tang Dynasty, Tang Mingkai laughed in private and said: "If it is really feasible to make movies with Internet thinking, then why didn't those giants in Silicon Valley do this? No matter how awesome Ari is, he is better than others?"

The high-level executives of Times Light and Shadow also said in private: "The Internet in China is following the North American route, and almost all of them imitate and plagiarize the model. Directors are not so easy to handle."

Wansheng Huanyu also has nothing good to say: "Hehe, Ari has always been so domineering in doing things. When others acquire and acquire some companies, they will retain some of the original management, but how does Ari do it? What I said earlier Well, the cakes painted are also big, but what about the end? After the situation is stabilized, they directly kill the donkey. They did this not once or twice, and the matter of Director Wu has never been an exception."

The same is true.

It can be said that the several major Internet giants in China have their own styles.

In the early days of ECCOM, it was actually more domineering than Ahri.

For example, for a certain game, ECCOM may offer a price to acquire or merge at the beginning, but as long as the other party refuses to agree, then they will immediately create a similar game, and then promote it with a huge user base, and directly sell the original game. Kill without leaving a piece of armor!

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