The Director of Music Department

Text 1044. The movie itself is the key

Laity Xiaohei

Ahri Media's acquisition of the world's second-ranked Empire Cinemas is definitely not something that can be done in a short while.

This shows that Ali has been doing this thing.

In fact, the news came out very early.

But for a long time, everyone thought it was just a rumor.

But after the real news was announced, among other things, the domestic film and television industry exploded with a bang!

Although Huaguo's film market is increasingly catching up with the North American film market.

There is even great hope to surpass the North American market and become the world's largest market.

But Hollywood has developed for more than a hundred years, but how long has Huaguo's film developed?

The fear of being dominated by Hollywood blockbusters will be hard to dispel for a while.

Although it is said that money is not everything, in fact, in the business circle, in many cases, having money is awesome.

Why did Ari acquire Xinguang, and Future Technology and Star Technology jointly acquired Tianfang, and all the film and television giants shouted "Wolf is coming"?

Why would he be so feared?

Isn't it because Ahri is rich and Future Star is rich?

Of course, not only that, but also because Ahri and Future Star not only have money, but also various resources.

In this Internet age, this is definitely a huge advantage.

And this is exactly what other giants lack.

Originally, the biggest shortcoming of Ahri Media, besides the content, was actually another point, that is, before Xinguang was acquired, its actual strength was not strong among several giants.

Especially in terms of distribution channels, Xinguang is actually the weakest.

Even if it is acquired by Ahri Media, it is still the weakest.

But now it is completely different. Ahri has directly acquired the world's second largest theater chain.

Empire Cinemas, although due to some restrictions in North America, theaters are an asset-heavy but low-profit industry, but this is a strategic weapon.

At least for Chinese people, after Ahri acquired the Empire Cinemas, the biggest shortcoming that originally restricted Ahri has been made up.

Ahri Media has become the company with the largest theater chain in the world (Empire Cinemas + former Shin Kong Cinemas)!

And there is more crucial.

Why did Lin Husheng have a serious expression?

Why are you so shocked?

Why are you so vigilant?

Because, as we all know, among Huaguo film and television giants, who doesn't want to enter North America?

That is a market bigger than China.

But what about the result?

After so many years, the strength of the giants has become stronger and stronger, but the strategy for the North American market has rarely been successful.

In their view, on the one hand, it is cultural barriers, but more, it is because Hollywood is an extremely exclusive circle.

It can be said that outsiders, let alone the country of China, even England, won't get much benefit from European movies when they come to them.

Why?

At least a large part of the reason is that if your movie wants to enter the North American market, first of all, you can't get around the big Hollywood giants.

Because they control almost all distribution channels in North America.

It can be said that in the eyes of many people, this is the reason why several Hollywood giants can dominate and almost monopolize the film and television industry.

But now, a breakthrough has been opened.

Yes, from their point of view, Empire Cinemas has changed hands and was still acquired by Ahri. Although it is not a wholly-owned acquisition, it is at least a controlling shareholder.

This is the gap!

If you control the theaters, will distribution still be a problem?

In fact, Ahri's original intention is also the same.

In fact, the situation in North America is very similar to that in some places in China. For example, several giants, in fact, are more or less in control of theaters.

Closer to home.

Lin Husheng looked at Wang Yifan dumbfounded.

Wang Yifan smiled and said, "Well, seriously, I'm not optimistic about Ahri's acquisition at all."

"Why?" Lin Husheng was a little puzzled.

"First of all, from the perspective of investment, theater chains in North America are really not a good business. In fact, many theater chains in North America are losing money. Even if there are profits, the profit margin is actually very low." Wang Yifan said.

Naturally, it was impossible for Lin Husheng to know nothing about this like other Xiaobai.

"I know this, but theater chains are always at the forefront of the film industry." Lin Husheng nodded and shook his head.

"You can't just look at the profit, but also the overall situation, right?"

Wang Yifan nodded and said: "That's true. The major Hollywood giants all control some theater chains in North America to a certain extent. Because the theater chains may make a small loss, but their film business can make a lot of money. "

Lin Husheng spread his hands and said, "That's it, then why do you still say you're not optimistic about Ahri's acquisition?"

"You know, taking control of the Imperial Cinemas means that Ahri's distribution channels in North America have been opened up. Isn't that a good thing?" Lin Husheng asked puzzled.

"The reason is indeed the same, but the so-called adapting measures to local conditions, Ari is in the country, which company he likes, directly buys it with money, and then, after stabilization, directly removes the management and merges the new company into the Ari system, forming a more and more big ecosystem."

"This is Ari's consistent style, but do you think that after Ari acquires the Empire Cinemas, can they do it like in China?" Wang Yifan asked rhetorically.

Lin Husheng was stunned for a moment, then shook his head and said, "Of course it's impossible. As far as I know, Ahri's acquisition of Empire Cinemas has hardly changed the management except for the necessary financial arrangements. "

"But Ari has always controlled the Empire Cinemas, isn't that true? Could it be that the management of the Empire Cinemas dare not listen to Ari, the controlling party?"

Wang Yifan shook his head and said, "Of course not. Ari is not a small company, and it is certainly impossible that he cannot control this theater chain."

"However, in China, to some extent, Ahri can be regarded as the rule-maker in some aspects, but in North America, even if he controls the Empire Cinemas, it is actually very difficult for Ahri to do anything to the Empire Cinemas. What changes."

"Everything still has to follow the rules of film distribution in North America."

"But it has always controlled the theater chain. At least, in terms of distribution in the future, Ari has an advantage that other domestic giants do not have, right? That is North America, the world's largest market." Lin Husheng said.

"The reason why domestic films are hard to sell in North America is really because of distribution channels?" Wang Yifan asked rhetorically.

"Isn't it? At least this is a big reason?" Lin Husheng asked back.

"Yes, and no!" Wang Yifan shook his head.

"North America has always been following commercialization and marketization. In fact, many domestic films have been drawn by those giants in Hollywood, but in reality? How many are big sellers? Distribution channels On the one hand, as long as those giants give us money, we can actually use it, but the problem lies in the movie itself."

"As for the Empire Cinemas, there really isn't much that can be done. Maybe Ahri can draw cakes to attract big domestic directors, but when the movie is released in the past, they will know that nothing has changed!"

"Maybe there is Ari's interference, and with the distribution channels in North America, the commission may be less, but as long as the film cannot be recognized by the market, then what do you think the Empire Cinemas can do? 100% of a million is One hundred thousand, thirty percent of one million is only three hundred thousand, what impact can it have?"

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