The Director of Music Department

Text 1046. Issuing is not such a simple matter

The press conference of Ahri Media's globalization strategy can be said to be quite successful.

Of course, the main reason is that most people are actually not very familiar with some specific rules of the North American film market.

Many people take it for granted that Laomei is similar to China.

I have theaters, so naturally, I can let whoever I want to go on, and I can arrange movies for whoever I want.

But actually?

In fact, it is not that there is a problem with everyone's understanding. In fact, to a certain extent, there is nothing wrong with such an understanding.

But the biggest problem is that the theater chain and those film and television giants are actually inextricably linked between the two.

First of all, theaters need content, high-quality content.

And high-quality content, not to mention all, but at least most of them are in the hands of giants.

Independent films and the like may occasionally have one or two blockbusters, but in fact, they have never been mainstream.

At the same time, the distribution of movies is not only enough to have theaters, but also involves all aspects, such as media resources, such as advertising resources and so on.

In the current situation in Hollywood, none of the giants and theaters dominates.

Therefore, everyone is relying on the market to speak. It can be said that it is already an unwritten rule.

The giants control the distribution channels and provide movie sources for theaters, but what about theaters?

And what about theaters? It is also necessary to recognize the rules set by the giants.

For example, everything follows the market.

The giants do not interfere with the film arrangement of the theaters, at least most of the time, they will not interfere, but the theaters cannot really go against the market just because the giants do not interfere.

If you don't follow the rules, what awaits the theaters will be the joint ban of these Hollywood giants.

Because although the Empire Cinemas is the second largest cinema in the world, it is only the second largest after all, and there is no monopoly.

The media giants can make less money, which is at most a short-term loss of interests, but if the theater chain loses the cooperation relationship with the giants, it will definitely not last long.

Therefore, Ahri Media may have good intentions, and its calculations are quite sophisticated.

But in fact, everything still depends on the market. The only thing that is relatively good is that if domestic film companies want to distribute in North America through the empire theater chain controlled by Ahri Media, then they can pay a little less. The distribution is divided into.

However, in terms of publicity, it is definitely impossible to compare with the giants.

In fact, to put it bluntly, the biggest problem is not the channel.

Just like Hollywood movies, the situation they face in Huaguo is not much different from the situation domestic movies face in Hollywood.

It can even be said that it is more harsh, but why can Hollywood movies still kill the Quartet in China?

This is the hard power of Hollywood movies.

People's movies are good, so even if sometimes, schedules, announcements, etc., are not considered brilliant, the reason why they can still make a lot of money.

To say a thousand things and ten thousand things, we still have to watch the movie to win the audience!

Does Ari Media not understand this truth?

This is not necessarily true, because this world is different from the previous life.

This world has Wang Yifan and Chen Shaojun.

Wang Yifan's films are not rare in Hollywood, and Chen Shaojun's "King Kong" also performed well in North America.

Therefore, since Wang Yifan and Chen Shaojun can do it, it makes no sense that other great directors can't do it at all.

Of course, this is actually just one of them. Another point is that Ahri Media has great ambitions.

But actually?

After owning the theater chain, do you really have a complete distribution channel?

In fact, this is really bullshit.

If it was that simple, the dream factory in the previous life would not have ended up falling apart.

First of all, the domestic giants have distribution channels, but they cannot form a monopoly.

In fact, there is a big reason, because it can be said that nearly half of the domestic theater chains are controlled by companies with the national prefix.

For example, Huaying is irreplaceable.

As for Huaying's position, it is naturally impossible to favor anyone.

But at the same time, domestic giants are actually invisible alliances themselves.

When everyone releases a movie, if it is a small production with a small cost, then it doesn't matter, the theaters under their own control are enough.

However, in the case of large productions, it is impossible to show all of them in their own theaters. At this time, they need to be distributed to other theaters.

Because everyone has theaters, a natural alliance has been formed, hello, hello, hello everyone.

But if you don’t have a bargaining chip in your hand, it’s embarrassing. You have to rely on our channels, and you will naturally be drawn a large share of the distribution.

And what about Hollywood?

The biggest difference from China is that the North American theater chains have nothing to do with the government, they are all private companies.

And if a company controls all the theaters, it is a monopoly, but if several giants control it separately and jointly monopolize it, it is naturally not a monopoly, but a normal business behavior.

The distribution also involves various aspects, such as promotional resources, such as offline DVDs, streaming media, TV stations, etc. These are all things that distribution companies need.

Looking at the major media giants in Hollywood, in fact, what they have in their hands is definitely not just theaters, the rest are the real deadly things.

Of course, you can set up your own distribution channels, but because other media giants have their own publicity and distribution resources, there will definitely be a very big advantage in terms of cost, and you are an outsider.

Even if these resources can be utilized, the cost will be greatly increased.

There is a difference between spending one dollar to do a one-dollar thing and spending a hundred dollars to do a fifty-dollar thing.

After all, the distribution companies of the media giants can be said to have no middlemen to make the difference, because they themselves are the middlemen.

This is a profit in itself, but outsiders are different, you have to make a difference to the middleman.

Of course, these are not the most important.

Most importantly, the ability to resist risks!

Why are Hollywood giants so strong in their ability to resist risks?

Because, for many film production companies, the film box office fails, and the loss is a loss, but the giants can recover some costs through long-term various offline distributions.

To give the simplest example, the movie "The Shawshank Redemption" failed at the box office. If it was an ordinary independent film production label, then the box office share they would recover, as well as the share from other channels would be quite small.

But for Columbia, a giant with a complete distribution channel, they actually didn't lose money on this movie at all.

This is the ability to resist risks.

Why are those copyrights in North America valuable? It's not because the giants with complete distribution channels, relying on these copyrights, have been continuously harvesting profits.

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