The Director of Music Department

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The promotional treatment of "Infernal Affairs" can be said to be completely different from the original "Charlotte Annoyance"!

Even the promotional treatment of "Dark War" was not as good as "Infernal Affairs"!

"Infernal Affairs" can have such a treatment, it can also be said to be due to luck.

Although the film and television industry dislikes Ari Media, especially the old giants, who do things like this, but Ari Media is worthy of being an Internet giant. In terms of resources, it is indeed enviable. .

In fact, to be honest, Wang Yifan was a little confused about Ahri Media's show routine.

It stands to reason that Ahri Media is actually really powerful.

Coupled with the foundation of Xinguang, Ahri can even say that relying on the huge resources of the parent company behind it, it can completely develop steadily. Even if it cannot surpass Huaxin, it can definitely secure its position as a giant in the Huaguo film industry. There is even hope to become the top three among the giants.

After all, although the big directors are really good, it can be said that the current Huaguo film industry, the movies on the market, are basically divided into two types.

One is big productions led by giants and big directors, which is also the current mainstream of Huaguo movies. The annual box office of the movies of big directors can reach more than 60% of the box office of domestic movies.

The other is the dark horse among low-cost movies, and some low-cost dark horses appear every year.

Don't underestimate these low-cost movies, many directors are actually quite capable.

And, because they dare to innovate, they can often bring quite surprising results.

Ari may be temporarily at a disadvantage at the level of a major director, but these days, talents are really everywhere.

Ahri has a good distribution channel and huge publicity resources. As long as it is steady and steady, if it invests a lot in low-budget films, and then supports it in trying to make big productions, it stands to reason that it will basically not fail.

But what about the result?

What did Ali Media do?

As soon as it acquired Xinguang Media, it directly launched a big data film strategy that would subvert the entire film and television industry.

In fact, there is nothing wrong with Ahri's implementation of the big data movie strategy.

After all, it is no problem for Internet companies to come to the film industry to engage in technology and introduce Internet thinking.

Even if it fails, it's actually not a big problem.

But at this time, Ari made another foolish move. In order to expand the influence of the big data movie strategy, he actually wanted to target it.

And it is also aimed at the group of big directors.

What kind of big data film strategy, once successful, can completely replace the role of a big director.

As a result, Ari thought, yes, he is indeed very rich.

But in the end, none of the great directors was willing to defect to Ari.

Why?

Because Ahri's attitude is very problematic.

In fact, although there are several great directors in China, there are still many directors who are infinitely approaching the status of great directors.

But Ari's attitude made many well-known big directors prefer to choose veteran giants such as Huaxin, Wansheng Huanyu, and Shengtang Kyushu when collaborating.

Why?

Because God knows, will Ari come to sacrifice their movies to heaven for the greater good one day?

Other movie magnates make movies for profit, so every movie will follow the business rules and invest a lot of resources in order to obtain more benefits.

This is a win-win situation for both the giant and the director.

But Ari is different. Ari Media, the slogan they shouted is that there is no problem with not making a profit within three years.

A company that is not short of money, logically speaking, should be very popular.

But Ari has always had a thinking of de-directing the core.

This has a lot to do with their internet genes.

In the Internet industry, Ari often does this kind of thing. Most of the time, Ari takes a fancy to a certain company, invests first, then nibbles at it step by step, and finally swallows it. This is not a problem at all.

But the problem is that Ali is quite unfriendly to the founder teams of these companies.

Ahri's industry has matured, and now it can be said that the entire Ahri Group can play without anyone.

This is the mode of de-centralizing talents.

In this way, the company will not cause any major turmoil due to the loss of talents or the change of people in a certain position.

Therefore, they naturally applied this model to Ahri Media.

In fact, the film industry has a long history of focusing on directors.

There is no way, the appeal of great directors is increasing step by step, and Wang Yifan has pushed this model to the highest level.

It can be said that Huaxin looks like a lot of flowers, but this is based on Wang Yifan's Dinghai Shenzhen.

Wang Yifan himself can be said to be the core of Huaxin.

Although the other giants are not as outrageous as Huaxin, the famous director of content in Shengtang Kyushu is still, or has always been, the big director Chen Hang.

Why did Times Light and Shadow spend such a large bargaining chip to win over Cao Meng?

In fact, this is also the truth.

Although it is said that without the great director, Times Light and Shadow is still Times Light and Shadow, and Tang Kyushu is still Tang Kyushu, but there is no doubt that in terms of influence, it will be much weaker.

Influence is something invisible and intangible, but it will seriously affect the confidence of outside investors.

Of course, this is not the only problem. The biggest problem with Ahri Media is that no matter what industry they are in, they all hope to become the dominant level in the industry.

It is obviously difficult to become the overlord of Huaguo's film industry and develop steadily, slowly and slowly, and it is impossible for them to have such patience.

Because Huaxin will be the biggest enemy in front of Ahri Media.

Ari’s approach in the past was that if it couldn’t be replaced, then it would be acquired.

But Huaxin is impossible for Ahri to acquire, because one of Huaxin's shareholders is the Internet giant ECCOM, which is no worse than Ahri.

Although ECCOM is relatively moderate in terms of investment, most of the time, it is more inclined to strategic investment rather than direct annexation like Ahri.

Ari's doing this has a lot to do with their company's genes. In the view of Ari people, they can do better than the original in any industry.

Therefore, it is natural to annex and make the annexed company a part of Ahri's business empire.

But ECCOM is different. According to the spokesperson of ECCOM, they believe that in any industry, the understanding of people in this industry is not comparable to that of laymen.

Therefore, they are more willing to trust the original founding team.

ECCOM's approach can be said to have brought huge benefits to ECCOM. At least, when many companies accept ECCOM's investment, they will not be so worried about attracting wolves into the house.

But on the contrary, I will be more vigilant about Ali's investment.

Because, if he is not careful, he may be knocked unconscious by Ahri directly with money.

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