The Director of Music Department

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There are no surprises in "Infernal Affairs". Although the box office has been on a downward trend, the starting point is too high and the decline is limited.

It can be said that the situation is very good.

At the same time, under the operation of Ahri Media, this "Infernal Affairs", the pioneer work of Ahri's film globalization strategy that Ahri Media has placed high hopes on, will soon be screened in North America.

Special session for media and film critics.

Of course, it is not just film critics and media special sessions that are screened.

According to the characteristics of the Chinese-language film "Infernal Affairs", the North American branch of Ahri Film and Television Distribution Company has launched preliminary screenings in several major Chinese community theaters in North America.

Maybe someone will ask.

Why start screening in the Chinese community.

Since there is such a big ambition, shouldn't a wider group of communities be selected for screening?

actually not.

Although Ahri Film and Television Distribution Company is a start-up, the North American branch, because of the help of the Empire Cinemas, and most of the recruited employees are from North America.

These people are still very experienced.

Regardless of whether "Infernal Affairs" is good or not, at least this movie will definitely be accepted by Chinese people of the same origin and race.

Because "Infernal Affairs" is highly praised in China, it is also not difficult for overseas Chinese to understand this movie.

On the one hand, the screening is to judge the box office potential and word-of-mouth of the movie, and on the other hand, it is also to strive for more film schedules.

Only when the screening data is good, the response is good, and the word-of-mouth is good, then this movie can get more screenings.

After all, although Empire Cinemas was acquired by Ahri Media, at most it will only divert some resources, but more of them still follow the normal business operation route.

If the screening effect of the movie is good, then the Imperial Cinemas don’t mind arranging more movies, otherwise, they will basically treat them equally.

After all, in North America, you have to follow the rules of the North American film market.

Otherwise, even with the strength of Ahri Media, it would be difficult to move forward.

After all, that is not Huaguo, and the rules are not something Ahri can break.

Of course, it is still the special screenings by the media and film critics that receive the most attention and attention.

There is no way, although Ari Media is a giant in China and an Internet giant, no one can underestimate its existence.

But to be honest, Ahri Media is really not well-known in North America.

At the same time, in the film and television industry, Ahri Media is at the level of a little brother.

It is not even as famous as Huaxin's name in North America.

No way, every other line is like a mountain.

And the reason why we pay attention to the special screenings of the media and film critics.

The answer is simple.

Because, although the influence of film critics is declining day by day, it is not something that a new distribution company like Ahri Media can ignore.

Film critics may not be doing enough, but they are doing more than enough.

But the media is different. The reputation of the media still has a relatively large impact on the box office of the movie.

This time, Ahri Media also spent a lot of money, inviting many big media and well-known film critics to participate in this special screening.

Why do you say it cost money.

PR!

In China, the cost level of public relations in North America is really not at the same level.

In China, most of the time, just say hello and give a red envelope, basically, the early control and evaluation can do a good job.

But it is very difficult in North America.

Because different media, different film critics, the price tag is completely different.

Because the group of film critics in China is actually not a very professional group, most film critics are half-way monks.

North America is different. The North American film market, which has been developed for more than 100 years, is relatively mature, including various industries.

For example, in the film critic industry, they are certified to work.

And the reputation of film critics is reduced, which is related to their worth.

As a film critic at his peak, he could even charge hundreds of thousands or even millions of public relations fees for a movie.

This is their value embodiment.

This is also the reason why many film critics are advertised as amazing in North America.

In fact, with the rise of the Internet, the influence of the film critic industry on movies has long been less than it used to be.

But it is still not something that a newcomer like Ahri Media can ignore.

Therefore, Ahri Media really spared no effort this time.

In fact, for Ahri Media, how much money is spent is not the point. The point is that the first globalization strategy must be successful.

Especially, when "Infernal Affairs" has gained such a good reputation in China, they can't afford to make mistakes.

For this reason, in North America, Ahri's publicity budget for "Infernal Affairs" can be said to be very amazing.

After all, unlike in China, Ali has its own publicity resources and channels.

In North America, the publicity channels are all in the hands of those media giants. If Ari wants to get a good publicity effect, he must endure being brutally slaughtered.

As a result, Ali was very excited.

First of all, the film critics in North America actually gave a relatively good evaluation of "Infernal Affairs", a Chinese police film.

In fact, even if the public relations fee is paid, most of the time, film critics will still make a difference.

If you like the movie yourself, and with the money, it will definitely be more fresh and refined, and more professional.

And if you don't like the movie yourself, but you have to brag because you got the money, then the bragging will be perfunctory.

The well-known North American film critic Robert Ellis slammed "Infernal Affairs" in his personal column!

"Soldiers and thieves, good and evil are intertwined, the reincarnation of fate, Chen, who walks in the dark, with a heart for the light, and Liu, who is in the light, but has to compromise with the darkness, the wonderful confrontation between the two is full of oriental flavor." Unique romantic atmosphere, in this duel, there is no real winner, fate is at the mercy of them in the end, although one reappears the light, but disappears forever in the world, although the other is still bright, but seems to sink forever, The movie "Infernal Affairs" from Huaguo is a very good work!" - Robert Ellis.

The same old film critic, Harrison Dylan also gave a high evaluation of "Infernal Affairs" in his personal column!

"This is one of the best gangster films on Huaguo Hong Kong Island. It is very fascinating. The theme of the film is not good and evil, but fate. The fate of Chen and Liu has been doomed from the beginning. Both of them can't help themselves. , the duel between them is full of oriental romanticism. The film cites the teachings of oriental Buddhism, thinking that both of them are like walking in the endless hell, and they can never get rid of it. It's like being teased by fate. "Infernal Affairs" is worth A thumbs up!"

As for the media, they also gave a good evaluation of the movie "Infernal Affairs".

"Although the film "Infernal Affairs" from Huaguo contains some unique oriental cultures, which may be difficult for people to understand, but the plot of the film is intense and exciting. It is definitely a qualified police film. It is about fate, about Destiny, the interpretation of pain, is refreshing!" - "The New Yorker"

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