The Director of Music Department

Many people in previous lives have studied how Huaguo movies can sell at the box office in the North American market.

Just look at the movies that actually hit the block.

First of all, "Crouching Tiger, Hidden Dragon", this movie can be said to be the benchmark for the best-selling movies with Chinese elements in the true sense.

But actually?

The main reason why "Crouching Tiger, Hidden Dragon" is so popular is that the core of this movie is actually Western.

It's just wearing a martial arts skin.

Of course, the huge sales of "Crouching Tiger, Hidden Dragon" did create a certain wave of martial arts.

The first market that this film focuses on is aimed at North American audiences.

The starting point is different. This movie is very popular in North America, but not many people like it in China. Why?

It is because the core of this movie is Western, not the traditional Chinese martial arts movie.

Looking at it again, what I have to mention in the previous life is the first real big production made in China - "Hero"!

The film earned more than $50 million in North America and more than $40 million in the island nation. It was also rated as the best film in the world in 2004 by Time Magazine, and has received constant praise abroad. Why?

The reason why this movie can be sold abroad is inseparable from cultural thinking. Chinese people attach great importance to patriotism, and the movie "Wolf Warrior II" is a big hit in China is an example.

Westerners, on the other hand, worship individual heroism. In the movie, Zhao Guo's approach of facing Qin's all arrows without a trace of fear has won the admiration of many Westerners. This is an important reason why the movie is a big hit.

Moreover, the big hit of "Hero" came after "Crouching Tiger, Hidden Dragon".

Lao Mouzi once made this movie, but his original intention was really not to show it to Chinese people.

"Hero" was filmed for foreigners, and it was aimed at the Oscars. Although it did not win the highest Oscar award in the end, its box office reputation was also a big hit. On the contrary, although Hero has a high box office in China, its reputation is not very good. After watching the movie, some media commented: first-rate actors; second-rate production; third-rate story. Not to criticize, it is true. The film's cast and picture production are impeccable, but the story itself is too thin and empty, and the narrative is also vague and messy. It is difficult for you to understand what kind of story he is telling after watching it.

What about "Infernal Affairs"?

This movie first targets domestic audiences.

rather than North American audiences.

First of all, the theme, "Infernal Affairs", the theory of Infernal Hell, is originally the element of Huaguo.

In fact, this is not the point, the point is that the social background inside is the contemporary social background.

And it is the special social background of Hong Kong Island.

Even if it wasn't for the fact that Hong Kong Island movies had been brilliant, it wasn't because many Chinese people grew up watching Hong Kong Island movies. It may not be accepted by the audience in China.

In fact, "Infernal Affairs" from the previous life did not sell well in China at the beginning.

There is a reason for this.

Because of the different social backgrounds, those who watched Hong Kong movies at that time were actually not the main consumers. The main consumers were not so interested in Hong Kong movies.

Therefore, this is still the case in China, let alone Hollywood, let alone North America.

Looking at the early golden age of Hong Kong Island movies, there are actually very few movies that can be sold in North America.

Some are kung fu superstars like Bruce Lee, but the fact that Bruce Lee's films are selling well abroad has a lot to do with him.

Because he created the concept of Kung Fu movies.

But what about "Infernal Affairs"?

The whole story is about the culture of Hong Kong Island and the special social background of Hong Kong Island.

Clubs, young and Dangerous, these things, some people may say, isn't the old and beautiful gangster culture also very popular?

But even gangster culture is different.

Hong Kong Island, island countries, North America, and even Europe are actually different.

Therefore, it is difficult for foreigners to understand. Some scenes in "Infernal Affairs" are difficult to understand. It is difficult for undercover agents like Chen Yongren to understand, and it is also difficult for undercover police officers like Liu Jianming.

this is normal.

Because people in North America are not like this.

In the same way, the North American version of "Infernal Affairs" "The Departed Walker", people in China generally think, what kind of stuff is this filming.

But the fact is that this movie has grossed over 100 million yuan in North America, and even won the Best Picture award at the Academy Awards.

This is a cultural difference.

The story is the story of Huaguo, the background is the Hong Kong Island of Huaguo, and the dialogue is completely localized. How do you make this movie easy for North American audiences to accept?

A gangster movie, unexpectedly there are not many scenes of swearing throughout, the old-fashioned audience can't understand it at all.

Then, "Infernal Affairs" went cold.

After the box office of more than one million yuan on the first day, the next day, the box office did not rise but fell.

Even though there are still many film critics complaining about this movie, it doesn't affect the box office.

In fact, don't look at Ahri's publicity, but in fact, the popularity of this movie in North America is really not as high as imagined.

Because isolationism is prevalent in this country in the United States, this is not only the behavior of the government, but also the people.

They seldom care about countries other than North America. Can you imagine that in the early years, before the Huaguo Olympics, many ordinary people in the United States thought that Huaguo people wore braids.

They will also think that the Chinese people are really living in dire straits.

Is it really just because their media smeared it like that?

This is indeed a problem, but there are always people who have been to Huaguo, and there are always people who have told the truth on the Internet in North America, right?

But how many people care?

They really don't care.

What they care about is themselves. If it weren't for the fact that the islanders are buying a lot in North America, their impression of the islanders would not be so deep at all.

If it weren't for Huaguo buying the world, if it wasn't for the media advocacy, Huaguo people took their job opportunities, they really didn't care.

This is old beauty.

So the failure of "Infernal Affairs" is understandable.

Wang Yifan has known about this movie for a long time, even though it was promoted in his previous life and was favored in North America, it is still a movie belonging to China.

Cao Meng, Chen Qingyun, Chen Dahua and others did not do any publicity in North America.

It's not that you don't need it, it's just that it's useless.

The movie didn't sell well, who is Cao Meng? Who is Chen Qingyun? Who is Chen Dahua?

With the degree of face blindness of Westerners to Easterners, it is really difficult for them to recognize them.

So at this time, what's the use of continuing to stay there?

Cao Meng's first stop after returning home was to take the initiative to find Wang Yifan.

"Director Wang still has a unique vision. He predicted that "Infernal Affairs" would be unacceptable in North America, hey!" Cao Meng put his posture very low.

"Hehe, that's all for now. "Infernal Affairs" is not acclimatized to North America. In fact, Director Cao, you already know it in your heart, but you just don't want to admit it."

Yes, what Wang Yifan said was the truth, would Cao Meng not understand?

He actually understood, but he didn't want to admit it, coupled with Ari's promotion, and the false signals sent out before, made Cao Meng feel lucky.