The Director of Music Department

"Wang, thank you for your invitation, otherwise we would have missed a good movie!" AMC's Smith shook hands with Wang Yifan seriously.

"As long as Mr. Smith likes it!" Wang Yifan said with a smile.

"Mr. Smith, let me introduce you. This is the director of "The Truman Show", director Chen Hang!"

"Director Chen, "The Truman Show" is so well done!" Smith originally had a relatively indifferent attitude towards Chen Hang. He had no choice but to not know Chen Hang at all, but at this time, he seemed more enthusiastic.

Because "The Truman Show" is definitely a very good movie, and Smith will naturally give due respect to the director who can make such a movie.

"Thank you!" Chen Hang was quite reserved, but this was not the first time for him to come, so he naturally knew that this time was not the time to be modest.

Next, representatives of theater chains came to say hello one after another.

Without exception, they all gave pretty good reviews.

"Phew!" Chen Hang let out a sigh of relief after he finished his busy work and sent everyone away.

"Director Wang, how large-scale is "The Truman Show" going to be?" Tang Mingkai finally couldn't help asking.

Wang Yifan shook his head with a smile and said, ""The Truman Show" is more literary after all, and this movie is still a Chinese movie, so even if the representatives of the theaters perform relatively well, there will still not be too many screen openings."

This is quite normal.

Because "The Truman Show" is first and foremost a Chinese film, this firstly restricts the scale of the film's schedule.

Even if representatives of these theaters expressed their optimism, "The Truman Show" is still impossible to get that kind of blockbuster treatment.

It's a very simple thing. For a movie like "The Truman Show", the actors and directors in it have a big shortcoming in publicity here in North America.

As for the arrangement of movies by theaters, although it has a lot to do with the quality of the movies, it also has a lot to do with the promotional effect, investment, etc. of the movies.

In this regard, "The Truman Show" certainly cannot have much advantage.

Therefore, "The Truman Show" can only take the word-of-mouth route!

"In the future, "The Truman Show" will still be screened on a small scale and then expanded. However, this is a good start, isn't it?" Wang Yifan said with a smile.

Not all movies are eligible for special screenings.

Even many Huaguo movies, most of them didn't even go to theaters at all, and they went directly to offline distribution.

No way, this is Hollywood's attitude towards foreign films.

Although the film screenings will give these representatives of theater operators an understanding of the film, they still need to see the effect of the next screenings before arranging the film.

The evaluation given by the representatives of the theater chain was very pertinent, and they expressed their optimism for the film.

Soon, the Mina Group, as the publisher, also felt that the emphasis on "The Truman Show" was much higher.

This is emphatically reflected in the announcement.

For example, in the screening room, generally speaking, most of the time, a foreign film will not invite many film critics and media people to hold a special screening.

Don't think that the special screening is to invite those film critics and media people to watch the movie for free and it's over.

In fact, this itself is also part of the publicity, and it is also a very expensive part.

Because in North America, a complete and mature process has long been formed for film announcements.

And whether these film critics or media people, they come to participate in the screening, comment on this movie, and report on this movie, all of which need to be paid.

The more influential the film critic, the higher the fee you need to pay.

Similarly, in terms of media, although there is no such thing as a film critic, where you have to give a large sum of money, you must give the other party a certain amount of advertising.

And these all cost money.

In fact, to put it bluntly, it is not much different from giving red envelopes for special movies in China.

It's just that Laomei's side costs more.

This also explains why many foreign films, if they are not very promising, or if the investment is large, most of the time, there will be no special screenings, because the cost of publicity and distribution will also be determined according to the predicted box office.

As an issuer, although theoretically they are guaranteed to make a profit without losing money, there are no exceptions.

For example, the box office hit the street to such an extent that even the advance payment for the promotion in the early stage could not be recovered.

However, "The Truman Show" is an exception!

This is the biggest difference between the special screenings for film critics and the screenings for ordinary fans.

Of course, at the same time, there are relatively more fan screenings.

In fact, many people pay attention to the situation of "The Truman Show" in North America.

Several domestic giants, and even Huaying are very concerned.

Without him, "The Truman Show" is the first shot of the stars, and it can be said that it is very crucial whether it can be successful.

If "The Truman Show" starts, then the first step of the stars can come out.

Use "The Truman Show" as a stepping stone to knock on the doors of those channel dealers.

Channel, what is a channel?

In fact, it does not mean that you control the theater chain, or control other sales outlets, which are called channels.

Instead, in the name of the company, such as providing stable film sources for theaters, providing stable film sources for other channel providers, copyrights, etc., you don’t need to operate, but you need to be able to sell the movies. Time, can find the right way to sell.

It is the channel that can be laid in a short period of time.

And this kind of channel needs to be maintained. If you only release one movie a year, it's actually okay, provided that your movie is a big hit.

The peripheral income of the movie is determined according to the box office and influence of the movie.

For these channel operators, this kind of big-selling movie, for them, they can quickly realize this thing during the hot time.

But if you can't provide this kind of movie that can make them money, then sorry, maybe the next time you ask them, they may not be willing to cooperate with you.

Once the channel is opened, it’s not over, you still need to maintain it.

Why are several giants able to monopolize channels.

Because they hold film sources that can make these distributors continuously profitable.

Film sources with a steady flow of water, film sources that guarantee income during droughts and floods, and new film sources can bring a short-term huge profit, but those massive film sources are the foundation of their survival.

Therefore, if the giants control the source of the film, they control their lifeline. Naturally, they have a great say in these channels. If they are not obedient, they will directly cut off the source of the film for you.

Of course, most of the time, the giants would not do this kind of thing, but once they felt threatened, it would be hard to say.

Therefore, this is also the reason why Wang Yifan never thought that he could really control a complete channel in North America.

Because it's almost impossible. First of all, the giants will not allow you to snatch their biggest piece of cake!