The Director of Music Department

1189. Commerce and the Arts

In fact, most of the ordinary people in Huaguo's impression of Oscar, or their understanding, are actually still in the red carpet and other lace news.

The annual Oscars actually have nothing to do with the movies in Huaguo.

Yes, that is, a certain actress appeared on the Oscar red carpet and the like.

"Titanic" hit the Oscars?

This topic quickly aroused widespread discussion on the Huaguo Network.

There is no way, Wang Yifan has reached the top in terms of box office and business.

Jack Curtis, awesome enough? It can be called the world's number one director in terms of business, and the accumulated box office is the world's number one, with a cumulative box office of more than tens of billions of dollars.

But what about the result? Haven't you been beaten by "Titanic"?

Then for Wang Yifan to become the real king of the world, the veritable king of the film world, only the Oscar, the most influential film award, remains.

""Titanic" doesn't win an award, it's just for heaven's sake!"

"That's right, hasn't Laomei always advertised that she doesn't engage in racial discrimination? Then Wang Yifan is definitely the most qualified to win this year's Oscar."

"The people upstairs are too naive, don't engage in racial discrimination? Just talk about it!"

"Wang Yifan really doesn't lack anything now, except for an Oscar."

 …

In fact, on Huaxin's side, Lin Husheng also asked Wang Yifan if he had any thoughts about Oscar.

"If you have an idea, Huaxin will definitely support you with all its strength, and there is no upper limit on public relations fees!" Lin Husheng said.

Just kidding, Oscar is aloof, but not so aloof to the extent of refusing public relations, money ability is quite useful in Oscar.

The global sales of "Titanic" almost caused Huaxin's share price to rise by the limit several times.

Let Huaxin's market value soar again.

There is no way, "Titanic" is too scary, the box office of billions of dollars, equivalent to Chinese currency, is as high as tens of billions.

Therefore, spending tens of millions of dollars can make Wang Yifan, a rich boy, happy, and Lin Husheng absolutely supports it with all his strength.

"Forget it, there is too much work to be done for the Oscars, and it is time-consuming and labor-intensive. I also have to make smiles for those old guys with upturned nostrils. I am really not interested!" Wang Yifan said plainly.

This moment and that moment.

Earlier, Wang Yifan still had some thoughts about the Oscars, but now, he really doesn't have much thoughts about the Oscars.

Without him, because the Academy Award is actually not that important to him today.

In the previous life, some media disclosed the public relations cost of winning the best picture Oscar. According to reports, the annual cost of the best picture Oscar is about 10 million U.S. dollars, while the total cost of Hollywood is between 100 million and 500 million U.S. dollars.

To put it bluntly, the Academy Awards itself is just a business.

That is to say, people have done a good job in appearance, so the awards are very attractive, but the ultimate goal of winning the Oscars is still profit.

If they spend 10 million dollars and get an award, then they can earn more than 10 million U.S. dollars in the Olympic Games from the market.

But 10 million US dollars, for Wang Yifan, it's drizzle!

North American film critics, why do they always look aloof?

On the one hand, there are certainly reasons. In the era of paper media, the group of film critics did have a great influence on the box office of movies.

At that time, the film critic industry in North America was very prosperous, and the income of film critics was also higher. Not only that, but the quality was also very high.

But in the Internet age, after the younger generation who despise authority have become mainstream consumers, the influence of film critics is gone forever.

Their influence on the box office of movies is also getting weaker and weaker.

It even started to backfire.

Whichever movie they tout, which movie will hit the street instead.

But the film critics are still aloof, of course because they still have something to rely on!

Because film critics still have a great influence on film awards.

The Oscars, don't look funny and cold, but in fact, the Oscars are really old people's awards.

Because according to statistics, there are more than 6,000 members of the Academy Awards, and the average age is over 60 years old.

At the same time, many members of the Academy Awards usually vote with their feet when they vote.

Because of many movies, they have never heard of or seen them.

At this time, you expect them to be able to vote based on the content of the movie, isn't that nonsense?

And if you want to hit the awards, in fact, many movies will formulate the movie release process according to the Oscar nomination time and award presentation time.

Every awards season, especially before the official announcement of the Oscar nominations, Hollywood is definitely in a state of chaos and public relations. The Oscars is the best publicity show for stars, big and small. I can't even get tickets, so why talk about other things.

Except for those who could be nominated, those second-tier stars or newly promoted movie stars all tried their best to contact people everywhere, hoping to be invited by the organizing committee and become one of the guests or invitees.

Propaganda and public relations can be said to be a very profound knowledge. When you have a picture, and the picture is huge, you can’t say it directly, so as not to arouse people’s resentment and become a target of public criticism. To master well.

Every year when the public relations battle is the most intense, some people will secretly receive some cryptic warnings. If they don't know how to restrain themselves at this time, the film academy will definitely not mind throwing them to the media to show their fairness.

Even if there are risks, there are still countless celebrities spending a lot of money and hiring the most famous public relations companies, because if they do it, they may not get a statuette, and if they don't, they will almost certainly miss the award.

Of course, compared to a movie of the level of "Titanic", in fact, if it is just a nomination, there is not much need to do.

But if you want to win an award, even "Titanic" still needs a large-scale public relations.

In fact, this is one of the reasons why the Academy Awards can become the most influential film award, that is, it will compromise with business.

Is Titanic an art film?

This thing is different for the beholder and the wise see the wisdom, but judging from the box office of "Titanic", it is obvious that this movie, and art movies, still have deviations.

At least, for the vast majority of people, if your film wants to sell well, don't call yourself an art film.

Because, in the perception of most people, business and art have never been able to coexist.

And what about Titanic?

If you want to say that this movie is a popcorn movie, it is really not, but it is also hard to say how high an artistic achievement is.

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