The Director of Music Department

According to Lin Husheng, that is: "Yifan, the so-called too many skills do not overwhelm you, and the same awards do not overwhelm you."

"This is an extremely rare opportunity. Matsumoto Universal and Mina Group will help you with public relations, and you don't need to pay for the expenses. You just need to cooperate, and there is hope. You can win the prize, He Le Why not?"

"One more thing, we at Huaxin really need an Oscar. So, why don't you think about it again?" Lin Husheng tried to persuade him.

"Director Lin, if I just need to say a few words and win the award easily, of course I have no problem, but do you think it's possible?" Of course Wang Yifan didn't really care about the Academy Awards at all.

After all, just like Lin Husheng said, there are too many awards and you don't feel overwhelmed.

But the problem is that the difference between the Academy Awards and the three major European film festivals is that this award is too troublesome.

How do you think the Oscar PR is done?

Money is only one aspect.

During awards season, there are plenty of Oscar outposts.

Such as awards from major associations.

Hollywood, or North America, there are not many others, but there are so many associations that you can't tell the difference.

And these awards, similarly, if you want to win an Oscar, you must also publicize these awards.

Because many of the judges for these Oscar outpost awards overlap with the Oscar judges.

For example, "Saving Private Ryan" in the previous life is very famous, right?

This blockbuster film with the theme of old beauty shot by Spielberg was favored by countless people at the beginning.

But what about the result?

But lost to a "Shakespeare in Love"!

Fundamentally, the film is not lost to another film, but lost to public relations.

"Titanic" is very powerful, and the box office swept the world.

But that doesn't mean it's safe.

In fact, if you want to win an award, you still have to do public relations, especially Wang Yifan himself.

If he wants to win an award, he has to attend some banquets and press conferences frequently, even if other things can be done by the public relations team.

But the things he should do can still annoy him to death.

The point is, do you think it's OK just to attend a dinner party or something?

No, you have to please those key judges, yes.

These people, nothing else, but old enough.

Therefore, Wang Yifan really didn't catch a cold.

The reason why it is said to be Wang Yifan's best and best opportunity is because "Titanic" has indeed swept the world.

On the other hand, it is also because of the genre of this movie.

On the other hand, it was because Wang Yifan had eliminated the strongest enemy invisibly.

It can be said that the major Hollywood giants may not be able to control the Oscars, but their influence on the Oscars is definitely top-notch.

And Wang Yifan used the Marvel Universe movie project to bring these people over.

Of course, it doesn't mean that they will continue to lick Wang Yifan, but the plan has just begun. They will not rashly offend Wang Yifan about the "Titanic" at this time.

And even if you want to destroy it, the loss outweighs the gain.

Personally, perhaps an Academy Award might be a tall order.

But for a company, whether to win an Oscar or not to do public relations is a matter of interest.

It mainly depends on whether the benefits are enough.

Obviously, the benefits of an Oscar award are nothing compared to the benefits that Wang Yifan can create for them, so of course they will not do that kind of thing at this time.

Moreover, even if they do, they may not get any benefits.

Therefore, this is indeed the time when Wang Yifan is most likely to win the Oscar.

Because the media will also force Oscar.

In fact, domestically, there has been such a trend for a long time.

Of course, the domestic media will definitely not affect the Oscars in North America.

But this is a trend, because "Titanic" is too exaggerated.

In addition, Matsumoto Universal and Mina Group are also the publishers of "Titanic", so even if Wang Yifan has not made a decision.

But they can't do nothing.

Oscar is indeed still a long time away, but public relations will start now.

As a result, the media under the two giants began to report.

"'Titanic' deserves an Oscar!"

"If "Titanic" can't win an award, then this year's Oscars will be a failure!"

Then, about the past and present life of "Titanic", about director Wang Yifan's legendary career history, etc., etc., are widely known in the media reports.

Media coverage is also part of public relations.

There are more than 6,000 Oscar judges. It is impossible for them to know all the movies, and it is impossible for them to really watch all the participating movies.

After all, although there are only those Oscar winners, there are many nominations, and even more candidates.

Therefore, in fact, it is not necessarily true to say how fair the Oscars are.

Because, 90% of these judges vote with their feet.

They may not have heard of many movies when filling out the vote. At this time, if they have an impression of or even seen a movie, then they will definitely be biased.

Why was Weinstein of Miramax in his previous life called the god of public relations at the Oscars?

Because, he can be said to be the first person to put the matter of public relations Oscar on the surface.

Because at that time, Oscar public relations did not actually spend too much money.

Because most people don't know yet, where is the bottom line that the Oscar Organizing Committee can tolerate.

Too much PR can backfire.

But Weinstein told everyone directly that the bottom line of the Oscar Organizing Committee is far lower than you imagined.

In 1998, in the previous life, for the nomination and award-winning of "Shakespeare in Love", according to industry estimates, Miramax invested no less than 5 million US dollars in public relations. In addition to continuously holding media conferences, the Weinstein brothers also mobilized the internal relations of the Oscar judges, and won a lot of votes among the 5,000 or so judges. Under operation, it seems natural.

At what time was the public relations fee of five million dollars, it was really not low.

It was also Weinstein who made Oscar PR public.

It can be said that it has touched the coolness of Oscar's old guys.

So, later, the cost of public relations was getting higher and higher every year.

Others followed suit and began to increase public relations expenses.

And who is the one who benefits?

Oscar of course!

It can be said that it is also because of the publicity of Oscar's public relations that Oscar has received more and more attention.

In many cases, the fear is that there are no rules and you don’t know how to be shortlisted. The Weinstein brothers provided the way for others.

Spend money on PR! In essence, it is still commercial!

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