The Director of Music Department

The idol group's sales were miserable. Although some black powder sprayed it, but the fans were quite convinced.

In fact, for a movie like "Dancing Out of My Life", the promotional gimmicks of the movie itself are actually very limited. After all, the movie still needs to guarantee a certain sense of mystery. Moreover, this kind of movie is mainly to earn money from fans. Passers-by, to be honest, because idol stars really don't have a good reputation in the eyes of passers-by.

Therefore, if you want to win passers-by fans, you need certain unconventional operations.

For many people, stars are far away, especially idol stars are even more unkind in the eyes of many passers-by.

Because many times, no matter how kind they are, they will be called a show.

And "Dancing Out of My Life" is like "Dancing World", this kind of movie dominated by idol stars and singers, in the eyes of most people, is naturally labeled as a bad movie.

Therefore, the key is not to promote the movie, the key is to promote the idol stars.

Therefore, when Li Mingjuan got the promotional book that Wang Yifan wrote casually, she was in a daze.

The main reason is that this short film has completely refreshed Li Mingjuan's three views. Also, to be honest, this short film is quite different from the movie and has no connection at all.

Oh, I can't say that, there is still a connection, that is, this short film will be starred by the protagonists of these movies.

Down-to-earth, so fucking down-to-earth, well, in other words, it's earthy to dregs.

However, thinking about it carefully, Li Mingjuan admired Wang Yifan even more, why? Because what is an idol star in the eyes of many people? It is unattainable, the kind that can only be seen from a distance.

And this short video is actually a spoof video, but the content itself has a huge contrast, it feels a bit like idol stars and passers-by.

Generally speaking, idol stars cherish their feathers very much, and the agency companies package them very glamorously. It is difficult for you to see them pretending to be ugly, because they rely on their appearance for a living.

As for talent? Probably only their fans think they are talented. For others, because of the rampant black fans and occasional fans cheating idols, most people really don’t have a good impression of idol stars.

In fact, when Dai Xinyue saw the short copy that Wang Yifan said was going to be used as a promotional film, she was completely dumbfounded.

Mainly, Tete Meow is so wonderful.

However, Wang Yifan felt that during this period of time, these leading actors could have a higher exposure rate and a higher degree of attention, which was much better than simply promoting the film.

"But this is too..." Dai Bixin looked confused.

Yes, Dai Xinyue didn't say anything, but as the boss of Times Music, Dai Bixin still cared about the cash cows under him.

Don’t look at Times Music’s many big singers, but in fact, what big singers can bring to Times Music is more influence and real income, because those first-line singers themselves have relatively large autonomy , Therefore, the brokerage company is more often in a service position.

On the contrary, these idol star groups are the cash cows of Times Music, because firstly, they were cultivated by Times Music itself, and secondly, the speed of cultivating idol groups is much faster than cultivating powerful singers.

Then, the prices of idol stars for commercial performances are not low at all, and they are more obedient.

However, the company has to pay high public relations expenses for these idol stars every year, especially for the packaging of their image, character design, etc., which requires a lot of cost, but now, Wang Yifan's publicity film, but it is very likely to break their inherent image.

That's why Dai Bixin hesitated.

"The times are changing, Mr. Dai, the current idol stars also need to step down from the altar." Wang Yifan said calmly.

"Also, this short film doesn't mean to make them look ugly, it's just that the subject matter is a bit low, but it's more down-to-earth, so I don't think you need to worry about this at all." Wang Yifan said with a smile.

"Mr. Dai, let me ask you, what do you think of the creativity of this short film? Do you think it will be popular?" Wang Yifan asked with a smile seeing Dai Bixin still hesitating.

"To be honest, the idea is very interesting and should be popular." Dai Bixin nodded.

"Then why do you hesitate? Is this worse than the negative news about them?" Wang Yifan asked back.

"Then, all right." Dai Bixin finally nodded.

In fact, it's useless if he doesn't nod, because, to put it bluntly, this movie is Wang Yifan's decision. Didn't Dai Xinyue say nothing?

"Dancing Out of My Life" has already finished filming, and the schedule is set for October.

"Mr. Dai, this film needs the greatest support from Times Lighting, especially in terms of film arrangement." Wang Yifan said to Dai Xinyue.

"In this regard, you can rest assured that Times Light and Shadow will definitely give the greatest support, at least no less than 3,000 theaters will open the show." Dai Xinyue nodded and said.

"No, 3,000 are far from enough. "Dancing Out of My Life" is destined to be difficult to have a long-term screening. Therefore, it is very likely that the first week will account for more than 60% of the total box office of the movie, or even more, so , we need more opening theaters.”

"But October is a popular time, and we will have many competitors at that time. It will be too difficult to get a higher schedule." Dai Xinyue frowned.

"Ten days! We only need ten days of box office share, and we can lower the follow-up box office share, or even give it directly to those theaters, as a condition?" Wang Yifan suggested.

Dai Xinyue was taken aback for a moment, if this was used as a condition for negotiation, it might not be impossible.

However, in this case, the loss at the box office will be huge.

"Mr. Dai, I understand your concerns, but you have to know that "Dancing Out of My Life" is just a fan-oriented movie. What we need is a concentrated explosion in the early stage. Try to squeeze out the box office potential in the early stage, then the subsequent box office How much is left?" Wang Yifan also knew Dai Xinyue's concerns.

After all, generally speaking, the explosive period of a movie's box office is in the first two weeks, but the follow-up box office should not be underestimated, but fans are really different from movies.

Although "Dancing Out of My Life" can definitely be said to be full of sincerity, but the plot is honest, that's it, and the acting skills of the actors are not worth mentioning.

Therefore, such a movie is destined to be difficult to have a good reputation, so it is necessary to let the movie's box office potential explode before the word-of-mouth declines to the bottom.

And 3,000 theaters really pale in comparison.

Of course, ten days is already a bit long, how many days did "Dancing World" hit the box office?

However, even if this is the case, in fact, Wang Yifan still does not think that many theaters can be negotiated. After all, if the movie hits the market, it is useless to promise more box office concessions.

100% of 0 is still 0!

However, the first day's schedule must be guaranteed, and 3,000 companies are far from satisfying Wang Yifan's appetite.