The Director of Music Department

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The Spring Festival file war kicks off!

New Year's Day.

The four films "Legend of the Empress", "The Era of Beijing Beauty", "Mulan", and "The Lady of the Yang Family" accounted for more than 95% of the film schedule.

As a result, the box office on the first day was somewhat incomprehensible.

"Legend of the Empress" ranked first with 138 million.

If this box office is placed in other schedules, the box office on the first day will exceed 100 million, which is already a pretty good result.

But this is the Spring Festival.

138 million is not enough to watch, you know, before Wang Yifan and the others participated in the Spring Festival, the first day of the box office box office, the first movie, there is no less than 200 million.

After all, this is the Spring Festival stall.

But in the end, "Legend of the Empress" ranked first with 138 million.

And several other movies, the box office is not low.

"Mulan" ranked second with a slight disadvantage of 125 million.

"Jingmei Era" ranked third with 120 million, and "Girl of the Yang Family" ranked fourth with 106 million.

On the first day of the new year, the box office output was close to 500 million.

If you simply look at the market, this data is not low, but it is not high either.

But a few movies strangled but a little anxious.

On the second day of the Lunar New Year, Wang Yifan's previous prediction was verified.

"The Era of Beijing Beauty" was a latecomer, ranking first with a box office of 130 million, while "Legend of the Empress" slipped to second place with a box office of 120 million, showing a drop in box office.

"Mulan" and "The Girl of the Yang Family" also experienced declines to varying degrees, and "The Girl of the Yang Family" even fell below the 100 million mark.

The media has also reported this phenomenon.

In fact, if you look at it purely in terms of evaluation, "Legend of the Empress" is actually very good. In terms of word-of-mouth, although the rating on the audio-visual website has dropped from the initial 8.8 to 7.5, it is still considered good.

Moreover, in terms of audience reputation, "Legend of the Empress" is actually very good, and the evaluation of "Legend of the Empress" on the Internet is also quite high. Many people have crowned this movie as the best Wu Zetian movie.

Similarly, "The Era of Beijing Beauty", "Mulan" and "The Female General of the Yang Family" have not bad reputation.

But the result is that, according to common sense, the box office output on the second day of the Lunar New Year will be higher than that on the first day of the Lunar New Year, but this year there has been a strange decline.

And the point is, several blockbuster movies that were obviously of good movie quality ended up with a drop in the box office the next day.

However, the reason was soon discovered.

A reporter interviewed some viewers.

"Hello, ladies and gentlemen, can I interview you?" A reporter stopped a couple walking out of the theater.

"Yes!" The man said generously.

"What movie did you watch today?" the reporter asked.

"I watched "The Era of Beijing Beauty" yesterday, and today I watched "Legend of the Empress"!" said the male audience member.

"Oh? Then do you plan to watch the other two blockbuster films?" the reporter asked.

The man shook his head and said, "I won't read it." 62 novels

"Why? Is the movie not good?" The reporter wondered.

"It's not that, I just feel that these movies seem to be of the same type. If my girlfriend didn't want to watch them, I wouldn't come today. I originally wanted to watch comedies with my girlfriend, but... ...There are too few types of movies for this year's Spring Festival." The male audience shook his head.

"So what about you, lady?" The reporter asked the female audience again.

"I don't want to watch it either. The reason is the same as my boyfriend's. In fact, one movie like this is enough."

Another reporter interviewed a family of three.

As a result, they gave similar answers.

Parents complained that this year's movies are too "few". Moreover, they are all seriously homogenized, and they are all about heroine movies. After watching one of the other movies, there is no desire to watch it.

During the Spring Festival, there is another group of moviegoers that cannot be ignored, that is, family audiences.

Especially in the past few years, it can be said that animated films have gradually begun to have a considerable market. Usually, parents may not have time to take their children to the movies, but during the Spring Festival, they have money and leisure.

But obviously this year's Spring Festival, the film schedule is almost occupied by those few big productions, so there is basically no room for other movies to survive.

However, because the homogenization is too serious, the result has also led to a sharp narrowing of this year's Spring Festival market.

This is the disadvantage of swarming.

Not only do they compete with each other and hurt each other, but it also makes the audience lose their right to choose.

And the current audience is not like the audience in the early years. The audience in the early years really didn't have much choice, because there were only a few blockbusters, and it wasn't like now that there are always blockbusters.

But the audience is different now. They will take the initiative to choose and screen the types of movies they want to watch.

It's not that these few movies are worthless, but it's a bit too exaggerated to see all female-led movies in the same schedule.

In fact, Wang Yifan couldn't figure out why these companies would gather together in such a rush for the Spring Festival this time.

"The market for the Spring Festival stalls fell by more than 30% year-on-year, and the disadvantages of homogeneous movies released together are beginning to be revealed!"

"On the second day of the Lunar New Year, the box office fell instead of rising, or this year's Spring Festival stalls will be returned to their original form!"

"Feminist movies get together, causing audiences to complain, and they don't want to watch other movies!"

"Not all good movies can sell well, and the schedule is undoubtedly the key! The four feminist movies released together during the Spring Festival did not produce a synergy siphon effect. Instead, they were punished by the audience for depriving the audience of their right to choose!"

"When will follow-up movies stop? Since "Super Body" was a big hit, feminist movies have begun to rise, but feminist movies are only a supplementary genre in the film market, and definitely not mainstream!"

The media criticizes domestic film companies and film and television giants, and it is easy to catch.

And this time, it is true that several giants could come up with a stupid trick and get together at the Spring Festival stall. As a result, no one can get any benefits.

What's even more exaggerated is that this year's Spring Festival has passed, and no movie has a box office of more than one billion. This is enough to explain the problem.

In fact, the poor collective performance of several blockbuster films in the Spring Festival this year has still affected many people.

For example, Heroine Film and Television here.

Because although feminist films were collectively released and the box office was bleak, but also because of this, feminist films have also been proved, and they are still not the mainstream of the market.

A movie that appears by accident may be a hit, but it definitely does not mean that the market has fully accepted this type of movie.

"Heroine movies are not mainstream in the first place, not in the past, not now, and will not be in the future!" Wang Yifan was not surprised by this.

"In fact, there is no type of movie that can last forever. Kung Fu movies were popular all over the world back then, but no matter how gorgeous the routine is, it will still make the audience bored, because there are too many."

"Similarly, there can be female-led movies, but you can't think that female-led movies can occupy a large share. This is unscientific and unrealistic." Wang Yifan shook his head.

For the convenience of reading next time, you can click "Favorite" below to record this (Chapter 789 788. Strange Phenomenon in the Spring Festival) reading record, and you can see it next time you open the bookshelf!

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