The Director of Music Department
Eight hundred and fifty-nine. 2 sweet pastries
"My Sassy Girlfriend" not only became popular in China, but also ignited a movie-watching craze in Bangzi Country.
In the island country, "My Sassy Girlfriend" also had a very good box office. Although it was not as popular as in the Bangzi country, it was still very good.
It can be said that "My Sassy Girl" has achieved quite good results in Asia.
Of course, in Europe and the United States, there is a lot of difference.
But the impact goes beyond box office performance.
Many foreign feminist organizations have come forward to express their support for "My Sassy Girl".
And soon there was good news that the North American Mina Group hoped to purchase the adaptation rights of "My Sassy Girl".
They want to create a North American version of My Sassy Girl!
Wang Yifan didn't have any opinion on this, but actually, he wasn't too optimistic about it.
Because the core thing in "My Sassy Girlfriend" is really not "savage", but trust!
Moreover, although "My Sassy Girl" says that the heroine is the key, in fact, the male protagonist is also very important. The movie can be said to vividly show the characters of the savage woman and the innocent man.
And this, after the North American remake, it is estimated that it will be difficult to achieve.
It's not that they don't want to, but that the national conditions are different and the concept of love is different.
In Asia, although there are differences in the concept of love between countries, they are generally very similar.
But in North America, their view of love is actually contrary to the view of love shown in "My Sassy Girlfriend".
In fact, in the previous life, the American version of "My Sassy Girl" was not even shown in theaters, and was released directly on DVD. It was shown in Bangzi Country, but when it was released in Bangzi Country, it also suffered a disastrous failure.
Back to the domestic situation of "My Sassy Girl".
Huaxin, in order to cooperate with the publicity, also specially contracted a mountain to build a time box base.
Attract fans of "My Sassy Girl" across the country to come here to bury their time boxes.
This move was originally just to promote "My Sassy Girlfriend", but the result far exceeded expectations.
Because the couples are so passionate!
There is simply not enough space!
In fact, I can imagine it, because it is too ceremonial.
And it didn't cost much. After all, Huaxin didn't do this for profit, but to promote the movie.
But in the end, the enthusiasm of the lovers simply broke through the sky.
At the same time, many film and television cities have also specially opened up a place to create the "Our Promise" time box burial activity.
As a result, amazing payoffs were reaped.
For many couples, especially those in love, this is really too ritualistic.
Couples who are passionately in love must think that they can last for a long time, so how romantic is it to dig out the time box after a few years?
What's even more weird is that some couples who are about to break up also put some things from their past into the time box and bury them, giving the breakup a sense of ritual.
Affected by these factors, the box office of "My Sassy Girlfriend" has also exploded all the way.
It was screened for seven days in the first week, and the box office reported 780 million!
Although the box office fell by nearly 50% in the next week, it also allowed "My Sassy Girl" to successfully enter the billion club.
Two billion is impossible, but one and a half billion can still be expected.
But for Li Mingjuan, this was already very successful.
After all, although the total cost of "My Sassy Girl" is over 100 million including the cost of publicity and distribution, the return rate of more than ten times the box office is still very scary.
Afterwards, Huanyu and Sheng Tang's long-prepared two "savage" series of movies were scheduled to be released before the movie "My Sassy Girl" was released.
Successfully caught the heat of "barbaric".
Of course, the box office cannot be compared with "My Sassy Girl", but the box office performance is quite good.
In the first week of its release, the numbers exceeded 100 million. Although it was inevitable that they would be compared with "My Sassy Girl", many people would be sprayed to death, but they couldn't stand it. This savage wind is still sweeping.
In the end, the two low-budget films that followed suit actually earned more than 200 million box office.
It really made the two companies very happy.
But the other giants secretly regretted one by one, why didn't they think of it?
At this time, it is too late to follow suit.
After all, movie shooting cannot be completed overnight.
If you really want to be in such a hurry, it's not impossible. Some small film companies that usually like to follow suit have quickly produced several "barbaric" series of films.
However, there was "My Sassy Girlfriend" in the front, and then there were two follow-up movies of Shengtang Kyushu and Huanyu. Sassy Girl", but it can be regarded as a work on the passing line.
These three movies can already be said to have exhausted the potential of the "Savage" series. At this time, these shoddy follow-up works were sprayed with blood as soon as they came out.
But the result was amazing, because these crudely produced "savage" series of movies did not lose money, but made a small profit.
It can be seen from this that the savage trend brought about by "My Sassy Girlfriend" is indeed hot enough.
Of course, no matter how hot a topic is, it sometimes cools down.
With the release of "My Sassy Girlfriend", the final box office was 1.72 billion, and it failed to break through 2 billion. However, this box office has proved that the combination of Wang Yifan + is awesome.
However, with the release of "My Sassy Girlfriend" and the follow-up works of "My Sassy" series by Shengtang Kyushu and Huanyu, the barbaric trend gradually began to cool down.
The "savage" wind also gave a pause, of course, how many of these girls have become truly "savage" because of this, only their boyfriends know.
But anyway, Li Mingjuan succeeded again, or rather, Wang Yifan succeeded again.
Li Mingjuan is also ambitious. Heroine Film and Television is planning to go public. It can be imagined that the performance of Heroine Film and Television after listing will definitely not be bad.
Because Heroine Film and Television can be said to be the most unique company in Huaguo at present.
And with the big sales of a movie, this company has also become the sweet pastry in the eyes of many investors.
After all, Huaxin's share price is too high, and Xingmeng and Wang Yifan have no intention of going public.
Therefore, Heroine Film and Television has become their first choice.
In fact, Huaxin is also preparing for the listing of Xinxing Film and Television at the same time.
Although this company is not as popular as Heroine Films and Television, and the box office of the first film is not too high, but the company's momentum is also not bad.
Because although there are no large-scale productions, the production is large and the management is full. The Xinxingdao project has a far-reaching impact, good performance, and promising prospects, and it has naturally become a favorite of investors.
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