The Director of Music Department

In fact, a movie with a sensitive subject like "Dear" is not suitable for large-scale publicity.

The theory of human blood steamed buns is not without reason.

"Dear" No matter how good your original intention is, there is one thing that is undeniable.

That is, this kind of movie is indeed based on the suffering of many people.

And this kind of movie, no matter how you promote it, it will actually make people feel bad.

Because a product like a movie is a thousand words and ten thousand, it has natural commercial value.

Therefore, this is why it is said that the theory of human blood steamed buns is not unreasonable.

If you sell other people's suffering as a commodity, what is it if you don't eat human blood steamed buns?

Therefore, it can be said that what happened this time, on the contrary, gave the movie a considerable degree of publicity.

After that, the official media reported Huaxin's donation and the box office donation of "Dear". It can be regarded as a final conclusion on this matter.

In any case, this is indeed a very positive thing, which no one can deny.

As for Huaxin's side, Wang Yifan and Wu Tianxiong's side, after that, there was no other large-scale promotion of the movie.

Even many times, the members of the crew appear on some programs, and most of the time, they just talk about some feelings and things about filming.

Restraint, what this kind of movie needs is restraint.

Because it is enough, in terms of publicity, there is really no need to do more.

It's not that it can't be promoted, it's just that there is not much need for it anymore.

When this movie was released in the previous life, it was quite controversial, especially the main creators talked about their acting experience and all kinds of sensationalism, which in Wang Yifan's opinion was a little too much.

Because this kind of movie is sensational, you can be sensational in the movie, but it is not suitable for sensationalism in publicity.

First of all, there is an undeniable fact, that is, no matter how sensational you are, you are not the person involved.

How can you truly understand their pain if you haven't lost your child?

 …

"Dear" did not go through the normal release process like other movies.

On the one hand, it is the previous saying of "human blood steamed buns", on the other hand, it is not necessary.

Wang Yifan is very confident about this movie.

He has seen the version in the previous life, and he has also seen the version shot by Wu Tianxiong in this life. Generally speaking, it is not worse than the version in the previous life.

As far as the publicity effect is concerned, the publicity cost of "Dear" is not empty. Although the money was donated, in fact, because too much money was donated, it actually made the movie "Dear" more popular. attention.

Many people find it unbelievable to donate hundreds of millions of real money for a movie.

Of course, this is what the vast majority of ordinary people think. In fact, from the perspective of several other giants, this is too normal.

When companies donate to charity, most of the time, the first choice is to support talents, cooperate with colleges and universities for scholarships and the like.

Because of this kind of donation, the return that can usually be obtained is the greatest. What is the most lacking in the 21st century? talent!

But other than that, other charitable donations are not so targeted.

In particular, Huaxin Group is a film and television company, so the choice in this area actually focuses more on how much to donate rather than where to donate.

The opportunity for the release of "Dear" and the donation of this money did not seem to be of much benefit to Huaxin. After all, the box office limit of a movie like "Dear" is not high.

What's more, the box office of "Dear" was also donated.

But in fact, what Huaxin has obtained is something that cannot be bought with money, a sense of social responsibility. Many companies are talking about this sentence, but how to show their sense of social responsibility.

This is how the benevolent see benevolence and the wise see wisdom!

Huaxin's donation this time is actually to build the image of Huaxin Group in the eyes of the public.

In terms of finance, many people actually invest in a company, especially a giant like Huaxin with a market value of 200 billion, although this market value is not a bit worse than those Internet unicorns.

But for the entertainment industry, this is already approaching the ceiling.

For this kind of enterprise, the financial report, profit and revenue are just the foundation, and people still need to look at the image of the company.

Why did Huaxin's stock price drop when the public opinion of "human blood steamed buns" hit?

It is because, at this time, Huaxin Group's reputation is even more important than its revenue.

It takes a long time to build a reputation, but it can be destroyed overnight.

Fortunately, Huaxin's response was very timely, and the situation was immediately reversed.

And Huaxin's share price also rose in response to the trend.

Yes, after donating several hundred million yuan, the market value has also risen even more. It is no wonder why the outside world will say that Huaxin is still eating human blood. But it is an indisputable fact that the stock market value has soared.

The premiere of "Honey" is still needed.

However, this time, there was no fanfare, but a little low-key.

However, the previous several hundred million was spent, so although "Dear" is a realistic movie, although the cost is not high, although it is not a big production, it is still not low-key.

However, compared with other movies, the premiere of "Dear" was more solemn, and there was no laughter. Many celebrities, celebrities, film critics, media, movie fans, etc., also appeared relatively silence.

Because of this theme, it is really not suitable.

If at this premiere ceremony, there is a lot of momentum and a warm atmosphere, then it will be a big problem.

"Dear" is an anti-abduction movie, which itself is a relatively heavy topic.

In other words, this is a more serious movie, not suitable for funny, nor suitable for fanfare.

Therefore, the premiere ceremony is relatively shabby, and at the same time, there are some requirements for the guests present, at least you can't come here to compete for beauty.

After all, this is not an entertainment movie.

There is a red carpet, too much is too much, if the red carpet is not even laid, it will give people a feeling of trying to cover up, but every celebrity guest, every celebrity, walks through the red carpet very quickly.

Of course, that's all.

After all, this is a movie, everyone just didn't make loud noises, talked and laughed loudly, this is respect.

Can't ask for more can you?

At the premiere of "Dear", there were obviously more film critics than other Huaxin's commercial blockbusters in the past.

In fact, this is also a characteristic of many literary and realistic films.

Although many film critics have become commercialized and lack authority, in fact, the group of film critics, generally speaking, still relies more on literary films.

At least, most of the time they will severely criticize a commercial film, but for literary films, they will be more or less lenient in their writing.

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