The Director of Music Department

Some people may say, since film critics can be publicized, shouldn't the media be publicized?

In fact, it is indeed possible, but PR is not a panacea, yes, you can publicize all the media.

But the amount of contacts and money that needs to be spent is definitely an astronomical sum.

What's more, not all media can be publicized.

And public relations media also need to look at cost performance.

In fact, the magazine media of the Cannes Film Festival is relatively high-profile.

Moreover, it is almost impossible for these media to be collectively publicized because they belong to different media groups.

Therefore, relatively speaking, although the evaluation of these show journals cannot determine the awards, they can often prove the quality of the film.

In fact, the European film circles reject Hollywood films, but they have to face the reality that whether it is the media or the audience, during the three major film festivals, Hollywood films are the most pursued and craziest.

Some realities in these worlds will not be transferred by individual will or the ideas of a small group. European movies focus on the core idea if they sound good, but they are inexplicable if they sound bad.

As we all know, a good story is one of the foundations of a movie, but how many good movies in the European film circle can tell a good story?

What is the most impressive thing about European movies? Is it the inexplicable core idea?

No, it's an exaggerated X-rated large scale!

Of course, although a movie like "Mad Max Fury Road" is a movie jointly produced by Matsumoto Universal and Mina Group, in fact, don't look at the European media chasing Hollywood movies, but want to let They're giving these Hollywood movies unanimous praise, you're thinking farts!

But this time, they even used words like greatness for "Mad Max: Fury Road", which can explain a lot of problems in itself.

Of course, in fact, for the Cannes Film Festival, whether "Mad Max: Fury Road" can win the award, whether it can win the Palme d'Or, in fact, whether it is Wang Yifan, or Matsumoto Universal and Mina Group.

They are not as important as the outside world imagines.

Actually, why is Mad Max Fury Road going to Cannes?

It's not to promote the movie, the ultimate goal has never been an award or something.

Because "Mad Max: Fury Road" is first of all a commercial production with an investment of up to 120 million US dollars, plus the cost of publicity and distribution, it may even eventually reach a super blockbuster with a cost of 200 million US dollars.

Such a movie, for the award?

What a joke!

From the beginning to the end, all these efforts have one and only one purpose, a very clear and clear purpose, and that is the box office!

Perhaps saying this will make people feel too philistine, but if such a high-cost production is not so philistine and only for awards, is it possible for such a movie to exist?

Capital has always been profitable!

In fact, the purpose of the trip to Cannes of "Mad Max Fury Road" has basically been completed. Although it would be best if he could get the Palme d'Or, it is actually just icing on the cake.

At this moment, the fanatical reflections in the media have been directly fed back to various movie fan groups. Because the release will not be released until half a month later, North American movie fans are undoubtedly whetted by the crazy hype of the media, and it is officially launched in North American theaters. After ticket booking, the number of pre-sales soared.

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And during this time, the Cannes Film Festival has been requesting to increase the number of film screenings, but they were all rejected.

Even though there are many viewers who come here eagerly to watch this movie that was brought by my friend Amway, but the movie is screened at the Cannes Film Festival, in fact, there is no benefit at all except for the promotional effect.

Now that the general trend has been established, they are naturally eager to make movies more scarce. Although the routine of hunger marketing is very old, the effect is really amazing!

Of course, no movie can be liked by everyone. There are people who like it, and there are definitely people who hate it. The same is true for "Mad Max Fury Road".

But the fact is that those who hate people can't make any waves at all.

Because there are more people who support it, especially those who have seen this movie, most of them have become avid fans of this movie.

On the social platforms in North America, there is almost no effort spared in the Amway and praise of "Mad Max: Fury Road"!

In fact, this movie really deserves their praise.

To a lot of viewers in North America, they're actually pretty weird.

Most of the time, the influence of the media on them is actually not that great, especially in the Internet age, when everyone is self-media.

They are not so interested in the so-called authoritative organizations like the media.

But on the contrary, it is friends, or netizens, who have a greater influence on them.

A recommendation from a fellow enthusiast is definitely more credible than media reports, and this is the current situation.

The Cannes Film Festival has two traditions. One is the passion and unrestrainedness produced by France, like palm trees on the Mediterranean Sea and bikinis on the golden beach; Light, some people concluded that it is caused by the leaping aesthetics of the jury members with different styles every year.

"Mad Max: Fury Road" is definitely one of the most anticipated films at this year's Cannes Film Festival.

No way, although this is a commercial movie, it is not a popcorn movie that people recognize. This can be seen from the good reviews of various venues.

However, if you really think that a movie that is unanimously favored by the media and magazines will definitely win an award, then you are really too naive. It has always been the historical tradition of Cannes!

In the past Cannes Film Festival, there are countless films that were unanimously favored but failed.

Therefore, it is still unknown whether "Mad Max: Fury Road" will win the Palme d'Or. Winning the grand prize is really not a matter of public relations.

In fact, although the three major European film festivals have been eroded by capital, after all, they still know that if they want to continue to squeeze wool, they can't be beaten to death with a stick, they have to hang on all the time.

So, you can do public relations, you can let the film win awards, but the final award is always uncertain, because if even this can be completely publicized, then the Cannes Film Festival is about to close its doors

On the closing day of the film festival, countless fans and media reporters once again gathered in front of the Palace of Festivals, but compared to the grand opening ceremony, the red carpet at the closing ceremony of the Cannes Film Festival is much smaller, and the focus of everyone's attention is also much smaller. It was all placed at the awards ceremony that followed.