The entertainment industry shouldn't be like this

Chapter 102 Only games are the way out

Wang Wei actually wanted to match Dunhuang and Weibo Technology to deeply "marriage".

After all, the huge Antarctic creature in another time and space has socialized and entertainment—or content—almost said to be invincible in the Internet era.

Isn’t a person living in the world just social entertainment besides filling his stomach?

In an era of hustle and bustle of the Internet, an Internet company that connects people's relationships and a storytelling content production company are definitely a perfect match.

Of course, it is not to say that Wang Wei is in touch with each other or Wang Chuanqi can achieve a perfect match between two companies in different fields.

This is not just about investing a sum of money, but more importantly, it is about achieving some strategic coordination.

Lao Wang deeply agrees that he also needs to have a deeper understanding of Weibo technology.

...

When he came to Weibo Technology again, he was still the inconspicuous headquarters, but this time Lao Wang did not despise him any more. He knew that this inconspicuous place contained the power that could change the world.

Instant communication tools have strong social functions. As long as users think it is useful, they will recommend them to their relatives and friends, thus forming a snowball effect.

It can be expected that as long as Penguin Communication maintains a good user experience, the number of users will still increase dramatically before reaching the bottleneck period.

The two sat quietly and listened.

Obviously, this was created by Wang Wei learned from an Internet company that claimed to be "not doing evil".

However, he quickly figured out the truth.

"Don't be stupid to be a user. Free, free, free, this is the first principle of the Internet. If you even charge for registration at the beginning, users will abandon us without hesitation!"

When Lao Wang saw "Penguin Information", he called him a good guy!

Isn’t this the pop-up window I thought? And the functions are obviously more complete - this company has capable people.

"It's right. Charges are for survival, not for dying faster."

Looking at Wang Wei, whose face remained unchanged, he thought to himself, no wonder this guy wants to join Dunhuang, how could this be an investment that one person can afford alone?

Lao Wang asked Jiang Lei how to make money, but he answered directly - he knew that everyone liked this thing, but he didn't know who to charge money from.

Most of the people opposed this suggestion and was quickly put on hold.

When co-founder Jiang Lei introduced the situation, he was a little blushing.

"This is the worst idea!"

You see, in this discussion about the company's overall strategy, even the management will be bluntly told by ordinary employees that your opinions are bad, and my ideas may be better.

A project manager said: "I still think advertising is the best profit model. Calculate based on the number of times Penguin Communication is opened. If you put a banner ad on the page, the daily advertisements can be exposed to nearly 10 million times, or even 100 million times in the future.

, billion times, can no one still put this in?”

This means that Penguin Communications has quietly transformed from a purely instant messaging tool to an information portal and virtual community.

In order to ensure user experience, Jiang Lei’s team followed the technical research and development principles proposed by Wang Wei, “small steps, trial and error iteration” and continuously discovered and fixed bugs based on user feedback, completing one version iteration per week on average, which greatly stimulated the

The user's enthusiasm for use.

He had thought that the growth rate would drop after the advertising promotion period, but the result was completely beyond his expectations.

As soon as this suggestion came out, almost everyone shook their heads.

Lao Wang noticed that there are management, backbones, and ordinary employees, but everyone speaks freely and doesn’t care about the concept of hierarchy.

"Is it useful?" Lao Wang only cared about the effect.

In this version, for the first time, multiple levels of confidentiality options were adopted, enhancing the functions of personal information and confidentiality; at the same time, "Penguin Information" and "Penguin Browser" were launched.

Coincidentally, what they are discussing is the business model of Weibo Technology.

An employee shook his head directly: "I don't think it's good. Penguin Communications has a small area, the advertising performance is very poor, and advertisers are not stupid. The income may not be much, but it will definitely affect the user experience and it will not be worth the loss."

However, on Weibo Technology, Wang Wei seems to be enthusiastic about embracing such an attitude - encouraging employees to boldly put forward constructive feedback, which can be bottom-up opinions, top-down opinions, or

Horizontal opinions among departments.

Wang Wei did not answer directly, but led him into the company's leisure room and participated in a discussion salon.

"During this period, there are about 70,000 new registered users every day; the number of users is rising too fast, and the server is on the verge of limit again and again, and it has to make additions and updates almost every week..."

In the depressed and cramped computer room, rows of servers in it constantly sucked huge heat energy through data exchange. The temperature in the middle corridor of each server group reached more than 40 degrees, and when people approached, they would sweat a lot.

For example, he is sitting in front of the computer and seeing the user growth curve of Penguin Communications.

Well, a very real partner, Lao Wang was speechless.

What's even more terrifying is that the intensity of burning money continues to soar.

For example, the degree of freedom of time.

Wang Chuanqi went to see the data center that was upgraded to Weibo technology—

In addition, after careful observation this time, Lao Wang found that Wang Wei's startup company had some special features.

“This is to motivate employees to explore,” Wang Wei explained. “When people do what they think is important, or what they like and love, their work efficiency will be very high. It is also a good opportunity for bottom-up innovation.

”

Of course, the other side of the good news is the cruel burning of money!

This is just the investment in server hardware, as well as electricity bills and broadband bills?

The current situation is that Wang Wei’s first wave of investment of 30 million can’t last long.

A technical backbone gave another suggestion: "Why not register and charge? We control the number released every day, and at the same time, we encourage users to obtain the registration number by sending mobile phone text messages, and then we share the SMS fee with the communication provider.

There is no need to explicitly announce the registration fee, and there is another income."

It costs at least 40,000 to 50,000 yuan to configure a better server; while a single server can usually only reach 5,000 users to connect and exchange normal data at the same time. You can imagine how much investment is.

At Weibo Technology, employees can spend 20% of their time a day or a day a week to study ideas they are interested in, regardless of whether the idea can make money or become a successful product.

You should know that in most cases, whether in social situations or professional fields, insisting on speaking out your true thoughts can easily be isolated or even excluded.

Lao Wang happened to catch up with the release of a classic version of the latest iteration.

Lao Wang calculated the finger and it was irritating.

There is no doubt that this suggestion was rejected faster.

At this time, a young man said firmly in his tone: "So, only developing games is the best way out!"

Wang Wei's eyes lit up.

...

(End of this chapter)