The entertainment industry shouldn't be like this

Chapter 13 What I hate most is the lack of technical content

Film is an art that combines audio and visual, first visual, then listening.

Obviously, in terms of "viewing", "Peking Holiday" lacks big scenes, which is a disadvantage in terms of publicity.

At the very least, it's impossible to lure audiences into theaters simply by relying on trailers.

However, in terms of "listening", each of the several soundtracks Wang Wei produced is unusual.

From a film marketing perspective, once a film's soundtrack is used well, it can greatly contribute to the box office explosion.

Wang Chuanqi, who finally joined the publicity and development team, was "shocked" and was finally able to do some serious work.

This guy understands the key points of publicity, and he didn’t release the three soundtracks all at once, but launched a publicity campaign in waves.

The first is the electronic music "Divine Comedy" "Faded".

As soon as he took action, he put it on the stage of the Capital Electronic Music Festival at the end of August, and it became one of the opening songs.

These two waves of fairly rapid publicity have made people look at Lao Wang with admiration.

What’s interesting is that during the promotion process, senior electronic music enthusiasts generally didn’t think highly of the song “Faded”.

Well, in Young Master Luo's mind, if he didn't crush the opponent to pieces in a head-on collision, he would be considered a failure.

Many fans have discovered that electronic music, a form of music, can also bring them a different kind of shock.

He squeezed out a sentence from his throat: "...What problem can that explain?"

…

"But you are right, our publicity offensive should be launched at the right time. Don't worry, the scale of our publicity is not comparable to that of Dunhuang's small fight. This is destined to only be one situation, crushing the game." The producer.

A faint smile appeared on Mr. Ren's lips.

I don’t know how bad Dunhuang’s new film is. It was shot at a very fast speed. I was originally worried that the other party would not be able to keep up with my progress, but instead of thinking about it, it was the other way around. As a result, "Speedy Hour" was a bit embarrassing.

The first time he saw Wang Wei, he knew why Luo Jianzhou failed miserably in pursuing his junior sister.

Luo Jianzhou edited the advance trailer according to the producer's requirements, inheriting his usual explosive style, with wild car chases, gun battles and explosions, which is hot and exciting.

Therefore, he did not consider postponing the schedule at all: "In this way, I will seize the time to catch up with the schedule, and the original release schedule will remain unchanged. Therefore, our publicity offensive will also be launched. We can't just watch Dunhuang build momentum, what do you think?"

"

Tang Yu Media has used a large amount of its resources to invest intensively in advertising on large screens in theaters and TV stations, many of which are even in prime time, earning eyeballs.

It is no exaggeration to say that Tang Yu Media has used almost all of the film promotion channels and publicity techniques available in this era.

Tang Yu Media’s publicity campaign gained momentum as soon as it was launched.

When the producer saw this, he "tsk" in his heart, feeling somewhat sympathetic to the dog-shaped creature in front of him.

Luo Jianzhou thought about it and thought that what the producer said was quite right. Dunhuang has not released an official trailer yet, which shows that it is likely to confirm the law of "a bad movie makes a great song"-their only highlight is the soundtrack.

Posters, signboards and other dazzling promotional materials have occupied movie theater bulletin boards, bus stop signs and other publicity positions. The film and news section of newspapers is full of soft and hard articles, such as "New director Luo Jianzhou's new film is coming", "New generation director"

"The strong rise", "The road to billions"...

Luo Jianzhou didn't answer, he was staring at the MV on TV.

"Like most bad movies, the best part is all in the trailer?" Luo Jianzhou's expression softened.

If you add in the recent highly popular song "Faded", he has to admit that Dunhuang has found a great marketing point.

If I had to use one word to describe the atmosphere at that time, it would be "explosion."

There were few original songs in English in the Chinese music circle before. Once "Reality" was released, it was timeless, warm, and intoxicatingly beautiful... and it made it to the top of the Voice of Asia's golden songs list in the shortest time.

…

Otherwise, it can be said that family members understand family members best. How to hit the nail on the head.

Just insist on releasing it at the same time, and the time left for post-production will be very tight; adjust the schedule, and the original boast of stepping on the other side will become a joke.

Because there was a live broadcast on the TV station, the audience in front of the TV was more or less impressed.

"If you are not unlucky, you are a talent, but if you are unlucky, you are a coffin." Wang Wei gave his overall evaluation.

Then the second wave came again.

Apart from anything else, the other party's good skin, from skin to flesh to bones, is countless times better than Luo Jianzhou's.

Luo Jianzhou also showed a victorious smile, and then stood up: "Then I'll leave it all to you. I'm going to stay in the editing room. I won't come out until the post-production process is completed."

This list is the most authoritative single popularity list in China. "Reality" can be on the list and its ranking continues to rise, which intuitively reflects the audience's sincere love for it.

Wang Chuanqi also very thoughtfully chose a frontal photo of Wang Wei and Shen Zhenyi holding hands and skateboarding, looking handsome, as a promotional poster.

"Um."

To a certain extent, "Faded", which is despised by senior electronic music lovers, has become the enlightenment song for many people to enter the door of electronic music.

Even Luo Jianzhou no longer has the confidence that beauty will win him. Didn't he feel like he was facing a formidable enemy once he saw what Wang Wei looked like?

"Ahem, it's a bit troublesome." Dai Shukun lightly knocked on the table and said, "The speed of their completion was beyond my expectation, and our "Speed ​​Hour" has just been completed, and the post-production is definitely more troublesome than them.

Time is not in our favor."

The music video for "Reality" was playing on the TV.

When the scene of Shen Zhenyi falling into the male protagonist's arms came into view, even though she was mentally prepared, her face turned green visibly.

The popularity of the soundtrack, in turn, made more people aware of the movie "Peking Holiday".

Xu Daoxing: "..."

The shocking disco scene with tens of thousands of people dancing was featured on the Capital TV station that day, and it also made the relatively niche electronic music festival break out of the entertainment industry for the first time.

This is also true.

Of course, in return, a large poster of "Peking Holiday" occupies the most eye-catching C position in the music festival.

"Have you seen the Dunhuang announcement? It's quite impressive." Producer Dai Shukun was sitting in the office of Tang Yu Media, his eyes just leaving the TV screen.

Fortunately, the enthusiastic response from the audience on the opening day of the electronic music festival helped Lao Wang regain his confidence.

"Faded" is unsurprisingly a hit.

This is enough, because from the beginning to the end, Lao Wang did not pay a penny for advertising, and only used the authorization of one song "Faded" in exchange for such an effect.

The slogan "If you believe in true romance" is also curious.

As soon as the dynamic melody of "Faded" sounded, it directly pushed the entire opening ceremony to a climax. Countless spectators could not help but sway to the melody, and their swaying arms were like a forest. As far as the eye could see, they were in a trance of passionate demons dancing.

Relying on the temptation of "Reality", Lao Wang enlisted the well-known male singer Qi Feng to collaborate on the release of this song, and asked Wang Wei to cut the classic "wearing headphones" clip from the movie into a MV to cooperate with Qi Feng to hit the charts.

If Shen Zhenyi and Wang Wei were both ordinary-looking passers-by, no matter how eye-catching the poster was, most people would not take a second glance. The problem is that the appearance of these two people is outstanding in the entertainment industry, and many people will react after seeing it. I just thought: So beautiful, so handsome, what kind of movie is this? It looks interesting.

In just one week, "Reality" soared to No. 10 on the hit list. Of course, this is due to the popular singer, but its quality is also very impressive.

Of course, the producer is not concerned about the song itself, he is more concerned about the publicity effect that the song's popularity will bring to "Peking Holiday".

"Actually, we don't need to be too anxious." The producer spread his hands and said with a smile: "Over the years, I have discovered an interesting pattern - the more emphasis is placed on promoting the theme song of a movie, especially a romance movie, the more likely it is that it will be a bad movie. The higher. As the saying goes, a bad movie makes a great song."

“The quality is pretty good” is already the highest compliment;

“Average level” is the most common comment;

"A little better than garbage" is not a very polite comment.

It once made Lao Wang doubt his life - the "Divine Comedy" in my eyes can only be ranked at the bottom of the contempt chain in your electronic music circle?

Luo Jianzhou knew what he said made sense.

What is benefit without cost? Lao Wang’s operation is called spending small money to do big things.

"It seems that the hero was useless before and his skills were wasted." While editing the movie, Zhou Lin couldn't help but sigh.

Well, Junior Sister Shen's appearance is definitely another highlight.

It is really a miracle that a man is so handsome. If he were "Junior Sister Shen", there would be no need to think too much about who to choose.

"Oh, that's not right. The fact is that theme songs are the only thing that can save these bad movies." The producer said easily.

The momentum that Lao Wang worked so hard to create for "Peking Holiday" was turned into a thing of the past by the other party's simple trick - throwing money at it.

"It's incomparable. If you have money, you are an uncle." Wang Chuanqi, who returned to Dunhuang, immediately complained to Wang Wei, who rushed into the editing room: "His uncle probably invested a lot of money just by advertising on TV. How do you compare it to millions?"

"So, Minyuan players are the most hated ones. They have no technical content at all." There was clearly envy in his tone.

…

I beg for support with some technical content, such as collection, monthly pass, and reading~~~

(End of chapter)