The entertainment industry shouldn't be like this

Chapter 129 Only 100 million funny

"Charlotte's Troubles" was released on a deserted market date and did not cause any trouble.

After all, for two consecutive days, the single-day box office was less than 20 million.

According to previous results, it looks pretty good, right?

But don't forget that the ticket price has increased by 50%, and it has accounted for nearly one-third of the entire market since it started, but the daily box office is not even 20 million...

This shows how bleak its attendance rate is, and how bleak the entire market is.

Fortunately, both Dunhuang and theater companies have been mentally prepared.

The only thing to be happy is that the audience who have watched it almost unanimously praised it!

Everyone is looking forward to it, waiting for this wave of reputation to spread and bring the existing audience back into the venue.

Wang Wei's "discooperation" should have made the theaters feel unwilling, but Lao Wang's explanation made them laugh and cry-

"The quality of the video is the key to attracting people to the theater. Good reputation will spread by yourself. Your goal is to accelerate the spread, rather than to reverse the black and white."

——Don’t look at the fact that “water army” was regarded as the source of crime that provoked trouble and caused vicious competition after it spread to the Internet in the future, and everyone was beating it; but at present, the online water army can be regarded as the “advanced productivity” of film marketing.

It’s not that Wang Wei is a gentleman. The main reason is that although the first generation of netizens did not have a wide range of knowledge, they were not fools after all. Some navy soldiers were too obvious and could identify them.

Well, he didn't know that his idea would create a "main battlefield" for future naval peers; but he knew that if he said a thousand words and ten thousand, a good reputation would eventually be transformed into real box office results, and the movie would be considered successful.

Their various statements are all well received, and even many old movie fans who have made up their minds to not be slaughtered in the cinema in the short term have become interested in returning to the cinema.

Luo Cheng, the director of the naval army department, was also given the nickname "Admiral" by Wang Wei.

What's more, under Wang Wei's constraints, the Dunhuang naval forces mainly strive for exposure and spread good reputation; rather than attacking competitors or using bad movies to trick audiences into cinemas.

Luo Cheng led the strengthened navy, through the capture and analysis of online keywords, decided to start from the topic of "what to play during the New Year" and guide online public opinion.

——"I have recommended "Charlotte's Troubles" to no less than ten friends. I will tell you what you will encounter in these 100 minutes. There will only be one answer: I'm laughing crazy!"

Therefore, at 8 pm on New Year's Eve, Penguin Communication suddenly popped up the window-

Of course, he also knew that it was impossible.

Most of the people who went to watch this movie before the New Year were rich and leisure viewers, and most of them were more active netizens.

As the biggest beneficiary, Dunhuang cannot really just think about "free travel". In addition to promoting it on the media you are good at, the most hidden means have also been used.

The related discussion posts and group chats were filled with various presentations, recommendations, film reviews, discussions... and the navy who guided the topic was confused.

——So, Luo Cheng and the Dunhuang Internet Navy under his leadership had almost nothing to do behind him and had already completed the task.

"Can we build a professional film rating website so that good reputation and bad reputation can be spread to the audience more in a timely manner?"

——Last National Day holiday, "My Savage Girlfriend" benefited from the soaring box office of online reputation publicity, allowing Dunhuang to truly experience the power of "Internet Water Army".

Of course watching a movie is one!

After spending a lot of effort to bring the topic to "What movies are there to watch during the Spring Festival", Luo Cheng suddenly discovered that many "tap water" appeared on the Internet and took over the original work of their navy army.

But he knew that not every movie had the ability to create issues of the whole nation like "Charlotte's Troubles".

——"What impressed me was that there were the unremarkable and coordinated laughs, but there were also group portraits that could see many people around me, such as Dashachun, who showed a silly temperament, and Teacher Wang, who liked to receive gifts and was a role model, fell in love with the protagonist's mother in the sunset posture, and was excited by a traffic light..."

After analyzing the Luo Chengzhao Group Team, he understood the key points-

As for the Chinese New Year, the most important thing is to be happy.

On the other hand, as long as it is not too obvious, in the current environment, online word-of-mouth publicity can indeed achieve twice the result with half the effort.

For example, as the pace of life gets faster and faster, the New Year atmosphere becomes increasingly weaker; on the other hand, more and more people, especially young people, have begun to stop visiting relatives and friends, and drinking and eating meat, as an important thing for the New Year.

Of course, he also understood more about what Wang Wei said when constraining the marketing boundaries of Dunhuang naval army—

Some things have common characteristics even if they change to a different time and space.

——"The plot is reasonable and the laugh points are dense. It is not the kind of vulgar farce filled with shit, peeing, and twitching the armpits through the screen to make people laugh. It is quite suitable for watching the New Year with a family."

While completing the task easily, Luo Cheng couldn't help but think about it—

"I wish every time the movie was promoted, it would be like this!"

Although he didn't know that this movie was adapted from a stage play that had been polished for several years, the laughter points in it were voted by the audience using the laughing scenes again and again.

It would be fine if the topic was not guided, but once guided, their enthusiasm was higher than that of the navy.

With laughter and crying, the theater chain could only contact the media that was close to each other and help "carry the sedan chair".

On the Internet, Dunhuang’s marketing navy was quietly dispatched!

Especially after reaching a strategic cooperation with Weibo Technology, it received technical support from the other party, and Dunhuang specially strengthened the online publicity department.

Well, speaking human words can provide happiness to the whole people!

"He is determined to cultivate oneself and be a gentle and easy-going public idol..."

Now it is not as good as in later generations. You can watch videos on your phone and watch them all for a day; the Spring Festival Gala can provide happiness, but it only takes one night of programs; are there any other family-friendly pastime?

Beyond reunion, there is entertainment.

Just his personality... elegant and easy-going?

Let's go for the next life.

Therefore, in addition to online word-of-mouth marketing, Dunhuang also needs to use all means of diversion to strengthen the first wave of audiences entering the theater after the New Year.

——"This movie is like a Spring Festival Gala sketch that costs more than 100 minutes... Although I am not happy with the price increase of movie tickets, I have to say that it is still worth a movie ticket after the price increase."

Luo Chengdu couldn't help but sigh in his heart.

——Yes, he is now convinced that this movie can control the emotions of the whole nation during the Spring Festival.

"Charlotte's Troubles, there are only 100 million funny spots, but really only 100 million!"

The sudden pop-up window alarmed countless people who were sending New Year greetings to relatives and friends using Penguin communication. I was amused when I looked at the naughty title.

Ah, I also have "Yiediandian" to see, but it really only has Yidiandiandian!

...

In a special period, everyone’s comments (swears) cannot be displayed. I feel that it’s so cool to write. Is it so cheap?

(End of this chapter)