The entertainment industry shouldn't be like this

Chapter 148 Joint hype

As time comes to the end of March, "Charlotte's Troubles" has finally been fully discharged.

At this time, its domestic box office just exceeded 1.4 billion yuan.

In fact, the real viewing peak brought by this movie to the film market after the festival was only about half a month.

Although the release time has been extended by many theaters to spend the next box office off-season, the subsequent release cycle, especially in the second half of March, the box office share obtained by Dunhuang can only be considered better than none - the proportion of the account sharing at this time is completely

On the other hand, the theaters account for the absolute majority.

However, the sensational effect of "Charlotte's Troubles" breaking through the box office of one billion yuan per film has passed, but its driving effect on the entire market seems to be continuing.

As a result, the off-season of the box office after the Spring Festival is not considered "short"—

The traditional box office off-season is usually a low-cost schedule, and the same is true this year;

What’s unusual is that there are many movies this year with low costs and the box office results are quite good.

Some have won tens of millions of box offices with a budget of millions; some have won nearly tens of millions of box offices with a production cost of nearly tens of millions... Although it is a world of difference compared to "Charlotte", it is for the producers.

Say, it's a lot of money.

In fact, this is not necessarily driven by "Charlotte", but it must be exciting from directors such as Wang Wei and Dunhuang!

Because of the success of Dunhuang one by one, many second- and third-tier directors have become enlightened - if you want to make money, you must understand the audience's preferences and tell the story carefully.

Now, the one who follows "Charlotte" is the highlight of Dunhuang this year - "The Silence of the Lambs"!

The distribution of the North American market is still being discussed, and Dunhuang is not hanging on a tree in Universal Pictures.

Wang Wei nodded.

Dunhuang also needs his filming "fast and good" to take over the release of his own films.

"The pre-warming promotional point of "The Lamb" will be placed on the real unsolved serial killer case!"

Every unsolved case arouses endless fear and speculation. It can be said that they have natural attention.

“Joint hype?”

"Yes." Lao Wang said proudly: "Mingzhu TV is going to promote a major criminal suspense criminal investigation drama, and has also taken the idea of ​​using serial killer unsolved cases to hype it, and then we hit it off."

As soon as he got the script of "The Maze of Heart", he was so encircling Dunhuang.

Wang Wei thought about it and asked, "I have two questions. First, will this hype cause bad social impact?"

——Following He Wenying, director Liang Guanyi stood out for his good at filming happy enemies, becoming the second signed director in Dunhuang, and won the opportunity to direct the sister chapter of "The Savage Girlfriend".

Lao Wang understood as soon as he heard it and explained: "We will communicate with the police first; in fact, many unsolved cases have no available evidence to retain, or the key clues to solve the case are missing... It is said to be hype, but it can also be regarded as

Solicit clues from the whole society.”

Once the story is told, you can slowly make efforts at a low cost; even in the off-box season, the market has not disappointed their efforts.

"And, it is rare that five major media will come to you to shake your flags and shout. Who can give up such an opportunity?"

Therefore, the preheating of "The Lamb" in China is about to begin-

In most cases, movies that perform well in the local area may not perform well overseas; but movies that perform poorly in the local area must have no problem overseas.

So, the unsolved case of serial killer emerged.

But firstly, not everyone in Hollywood's top five representatives have Frank's vision; secondly, they also need to watch the performance of this movie in the local area.

By adverting it widely, some new clues may not be impossible to find, and the case was solved by accident.

As for logical reasoning, people who can be serial killers generally have abnormal brains. Faced with such abnormal and roaming and committing crimes, the detective has no choice but to do so when he comes.

However, director Yu Zhenfeng has a very similar thing to Wang Wei, that is, the movie is made very fast and the movie quality is very good - but his spirituality is limited to suspense themes.

First of all, there is no country without serial killers. If so, it is not because of good public security and simple folk customs; but because of poor public security management, serial killers don’t know, or they don’t care.

But he is not good at making stories, so he lacks the best scripts.

Secondly, due to technical reasons - in an era when the detection methods and technology are not yet mature, as long as the serial killer is not arrogant enough to cover up, it will be difficult for the police to solve the case directly.

"By hype serial killer unsolved cases, we will promote the Lambs; the key is that this publicity plan is applicable to all countries. After all, no country does not have a killer unsolved case!"

——"The Maze of Heart" directed by young director Yu Zhenfeng, who is in his early 30s.

If we continue to use the original cast of "The Savage Girlfriend" and "The Savage Senior Sister" still has a certain amount of attention, the other movie is really no longer popular at all.

"I watched the criminal investigation drama they want to promote. To be honest, it was very good! In this case, we will first join forces to hype the popularity of serial killers; it is not a problem to play TV series and maintain the popularity of related topics; when the TV series comes to an end, "The Lamb" will also

It's going to be released, perfect connection!”

——Ordinary directors will launch film projects this year and will not be released at least next year; while Yu Zhenfeng directed "The Maze of Heart" will be released at the latest until the end of the year.

One is "Savage Senior Sister" directed by Liang Guanyi.

Of course, this is a beautiful vision. What Wang Wei needs to confirm is that Lao Wang did not blindly play hype.

"This is the second point I said. This is a joint hype." Lao Wang said so.

——This continues the pace of homemade movies being released and released from the beginning to the end of the year.

After all, the movie will be released in one month. Even if it is not a hot topic every day, there is no popularity that can last for a month, right?

Of course, more people believe that the prosperity of the Chinese entertainment film market has arrived!

In this general optimism, the two subsequent production plans released by Dunhuang are not very eye-catching.

The main and secondary lines of "The Lambs" are both related to serial killers. Using realistic unsolved cases to hype the popularity sounds a good idea.

After all, serial killers often have no contact with the victims, which makes it difficult for the police to investigate social relations networks to start.

Of course, even if everything goes well, the next schedule will be followed.

Many famous serial killers, one day, were caught by the police by accident because of some trivial matters, and then followed the clues and found the final boss.

Wang Chuanqi, who kept following up with the promotion and distribution of key projects, told the crew the latest situation.

OK, that's fine.

He doesn't know much about this, but he has also heard that many serial killer cases are solved by luck.

"Then it's the second question. Is it a little too early to hype now? Can the popularity last for so long?"

Well, among directors, being in his 30s is really a young director, but it is a weird person like Wang Wei who holds a guide in his early 20s.

“…”

——The last sentence is your true purpose!

Not only Wang Wei complained like this.

...

(End of this chapter)