The entertainment industry shouldn't be like this

Chapter 177 I can't pay for your dowry

"Toy Story", which is scheduled to be released in mid-July, quickly intensified its marketing campaign.

The offensive was not reflected in fancy trailers and vulgar billboards, but was promoted by merchants all over the country.

A week before the release, more than a dozen restaurant chains launched themed restaurants and related event packages—these posters of Toy Story, cups of Toy Story, plates of Toy Story, and children's packages of Toy Story

Toy Story" doll...

This kind of targeted marketing has caused quite a stir in many families with children.

However, this is not very prominent in the hot summer marketing war.

In particular, Luo Jianzhou, with his science fiction production "Star and Moon Collision", was released on July 8, and has undoubtedly become the number one focus of this summer!

At the grand premiere, a reporter asked him what he expected about the total domestic box office of the movie, and he replied-

"I think it's possible to surpass my previous best results. It's possible to break through 500 million, but you may think I'm arrogant, I think its potential is more than that, so I hope this movie "Star and Moon Big Crash"

》's final box office, well, can reach this number."

While speaking, he stretched out his right hand and clenched his fists with his five fingers.

But the question is, is it important to watch movies with your girlfriend?

That night, Luo Jianzhou's raised gesture, along with his billion-dollar box office expectations, made headlines in many evening newspapers and online news platforms.

"Cash ability" has also been exchanged for a lot of money. It only took four days for working days, and the box office of the next week has exceeded 100 million.

But Shen Zhenyi could see that Wang Wei was not only not panicked, but was a little...happy!?

Wang Wei said casually: "Why am I panic? Our dad will panic. His toys are probably not easy to sell."

Wang Wei still admires this idea of ​​ignoring the logical flaws that must be found in this type of movie.

"...Your regretful expression is clearly asking me why I won't take you to play with you." The little girl said with scrutiny.

Although someone is single, he has a clear understanding of this.

Could it be that this is the island country's plastic surgery-level makeup technique, one of the legendary four evil techniques?

"It's amazing. I've learned to deal with paparazzi. As long as I'm careful, I can play around with the reporters who photographed me." Shen Zhenyi smiled mysteriously.

So, when he left the movie after watching the movie, even Shen Zhenyi said, "What a fierce blockbuster! It seems that he really has the chance to 'blast' your record, are you panic?"

Well, I guess I will just jump together with Wang Wei who "spoofed" him.

If I heard Wang Wei say this, I would probably even feel like jumping off the building.

Film critics also almost gave "Star and Moon Collision" a huge one-sided praise, and they were not stingy with praise - incredible, magnificent, epic, and amazing...

However--

——No wonder the box office exploded. This is a super entertainment blockbuster that just piles up various entertainment elements in front of the audience, allowing the audience to spend more than two hours in the rapid secretion of adrenaline.

Looking at the essence through the phenomenon - only if a huge market forms a virtuous cycle of "investment-return", will practitioners continue to explore and develop new technologies, and the market also gives returns.

Wang Wei is in a good mood, but the reasons are not complicated -

This is the first time that someone publicly shouted the bold saying of "striking the box office of one billion yuan".

There is a super hit movie in the same period now, and Chen’s father may be really panicked now.

Of course, in order to avoid trouble, the two of them went in disguise.

Chen Zhenyi simply applied his face before going out, and finally put on a pair of large-frame flat glasses, and Wang Wei became an ordinary "nerd" image.

It should be said that the computer special effects technology used in this movie is the most advanced film special effects technology in China and even the world. As a director who attaches importance to the application of technology, it is difficult not to be happy about it.

Then--

In this way, this seven-day science fiction blockbuster has a total box office of up to 300 million!

At the peak of the summer season, the audience's enthusiasm for watching movies and the explosion of the box office market were all ignited by this movie!

Many media began to feel that the showdown in the same period had no gimmicks, and began to hype the cross-schedule showdown between two phenomenal new directors - Can "Star and Moon Collision" impact the box office miracle created by "Silence of the Lambs"?

As the heroine who once rejected this movie, it is hard to say whether Chen Zhenyi, who missed a billion-level blockbuster, said to Wang Wei with great interest.

The media was in an uproar.

On the first day of its release, "Star and Moon Collision" closed for more than 52 million;

The TV station's prime time advertising films, bus paintings, huge advertisements of landmark buildings, creative statues, and hype interviews... These are all promotional methods that cost a lot of money. Insiders can see at a glance that this movie The promotional investment will not be lower than the production investment.

The second day of the release, on Saturday, the box office soared to more than 76 million;

They now don't have the disguise of most celebrities wearing hats and big sunglasses covering their faces - although this disguise is like telling everyone, come and pay attention to me, we are the big stars.

Chen Zhenyi gave him a look.

rich!

Although, pulling him in and hype him to some extent was to take advantage of his popularity, Wang Wei was not very happy.

So, like ordinary couples, they went to nearby cinemas, bought good drinks and popcorn, and enjoyed science fiction blockbusters that the media might "take them and replace them."

The same is true for herself. Her simple makeup and disguise + flat glasses instantly became irrepresent, which made Wang Wei's chin drop.

"... This is too bad! And, what if you are discovered?"

What we are talking about here is naturally Shen’s father who participated in the investment in Toy Story.

Just like the title of the film, "The Collision of Stars and Moons" tells a story about saving the earth-

——When seeing the box office boom in the first week, Tang Yu Media quickly invested a lot of money and continuously launched a new round of massive publicity bombing in the media to obtain more profits.

As he said, many people think he is so arrogant - although there are more than one movie with a billion-level domestic box office, all of them are the right time and place, so why is he the next one?

Of course, more people only think that he is deliberately creating topics for publicity.

There will be explosions, and the meteorite that led to the earth blew up countless cities; there will be sensational and sensational, and the protagonist will cry and farewell to his family; there will be sacrifices, and the human hero will unswervingly hit the asteroid...

——After all, just relying on his movie tickets, it is impossible for the other party’s movie box office to exceed one billion in one fell swoop.

"Well, several times, I passed by the reporters who were following the photos in disguise as different images. It was so interesting to see their depressed expressions of nothing."

She didn't understand this wave very much.

An asteroid crashed towards the earth. In order to prevent the asteroid from destroying the earth, the protagonist led the team to use rockets to push the moon. After a twists and turns, he successfully crashed into the asteroid. The earth was also very happy.

Saved by a human hero once...

Wang Wei immediately understood, "You have tried it more than once."

Film is both an art and a product of technology; a true great director is often also a technical master.

"Let's go see it too!"

Especially the scale of the special effects and the high degree of reality have created countless unforgettable shots for the audience; in the end, the collision between the moon and the asteroids destroyed the world, Wang Wei felt that the entire theater was trembling.

The lights in the cinema dimmed.

On the third day of release, Sunday, the box office was still over 70 million;

In the first week of release, in three days, the box office has accumulated a total of 200 million!

Various media, as well as the entire Chinese entertainment industry, became excited in an instant!

Who dares to say that this posture is not possible to exceed one billion?

Although Luo Jianzhou does not have someone's buff to cause trouble, it can attract many people who didn't watch movies to enter the cinema; but he also has another ability that is not superpower but is better than superpowers-

This gimmick that includes "jealousy" and "the battle between the new king" instantly caused a huge response.

Wang Wei did not object.

In addition to investment, he gave all the production of movie toys around him. He said more than once that if he lost this bet, the Shen family would almost never be able to take out Xiaozhen's dowry.

"At the same time, when did you learn such a great makeup technique?" Wang Wei asked Shen Zhenyi quietly until she sat down in the theater without any attention.

Moreover, Luo Jianzhou has brought what he is best at to the extreme in this movie.

"Ahem, the movie has begun, let's watch the movie first."

Although many filmmakers like to praise art and technology, the full name of the Tianma Award - the China Film Arts and Science Association Award, and the full name of the Oscar - the American Academy of Film Arts and Science Award, are actually very special

It explains directly and clearly what the core of the movie is.

The same is true, naturally, it also applies to Toy Story, which has applied a large number of new technologies.

So, Wang Wei continued to say: "Go back and let our dad rest assured, you can't compensate your dowry."

Shen Zhenyi was fascinated and narrowed her eyes: "Why do I feel that someone is very proud of both wealth and wealth?"

...

Hmm, it's a little later~~~

(End of this chapter)