The entertainment industry shouldn't be like this

Chapter 187 The imagination of making money with tens of billions (4K)

For Dunhuang now, acquiring a small company is not a big deal.

Zhuiguang Comics is not a listed company. The best thing is that the shareholders behind it have long wanted to take out their shares - the finances have finally become a little better, so don’t you take this opportunity to take out your shares and wait for a big loss?

在承诺保留内部的架构和人事关系,不裁员之后,管理层对于换东家也没什么抗拒；很快,敦煌以近2亿民元的现金,正式收购了追光漫画.

这年头,2亿自然也不算小数目,而考虑到追光为了收回大部分版权而背负的债务,敦煌事实上付出的代价更高.

But compared with the acquisition price of Marvel in another world, Wang Wei felt that "this may be the most cost-effective deal in Dunhuang's history."

当然,漫威彼时被收购时,已经靠着一部《钢铁侠》熬出头了；追光漫画现在嘛……压根没有资方正眼瞧它.

也是直到这时候,打造“超英宇宙”的宏伟蓝图,才首次在敦煌管理层面前展开.

收购追光,不是要拍一般的系列电影,至多规划三部,或者卖座拍续集,续集卖座再拍续集,拍到烂才罢手.

贺希在描述蓝图时,远瞻性地画了一条延伸到了十年之后的时间链条——

First, we shoot single-piece movies of various superheroes under the Light Chasing Comics in large quantities, and then we connect them to form a grand cinematic universe, and are dominated by a complete fictional worldview logic.

这份震惊怎么说呢,就好像看见……就好像个鬼啊,在漫改片这个巨坑里,打造一个从未出现过的如此大规模的电影宇宙,你敢信?

要知道,在此前,漫改烂片密密麻麻,偶有佳作,更多是依赖神人神力.

一旦“超英宇宙”正式露出全貌,陶康相信,整个影视圈都会为之震撼的.

really--

Although everyone knows that in that country, 2D animation has an unshakable dominance, it is not indifferent to the arrival of the 3D era.

He can take out one or two hundred million by gritting his teeth; he can make up his teeth by investing hundreds of millions or even one billion, but he can't think about it; billions or at least?

Day, I’ll sell you all here by pounds, but the price of selling gold is not enough!

Although he also knew that it was not that he needed to spend billions at one time, even if it was divided into ten years of investment, it was an outrageous number that made people dizzy.

Digital version of the scene can also be used directly as a game scene to effectively speed up the game development progress.

Except for Wang Wei, the others were shocked and speechless.

“但这还是比2D动画的成本高了不少吧?”老王撇了撇嘴.

而现在,贺希和陶康作为项目的发起人,却也拥有了相当大的话语权,可见王维对他们有多欣赏.

特别是到了启动真人电影计划的时候.

相比于静态的建筑和物体,动态的3D人物技术不算成熟不说,花费也更高,这有违电视动画低成本的初衷.

而如果没有迪宝宝的收购,以及相应投入的海量宣发费用,漫威宇宙也不会真的火遍全球……

"We also need to switch to new media, use online social media to interact with the fan group, and even invite viewers to build a puzzle of the superhero universe..."

"3D scene, 2D characters?" Tao Kang's eyes lit up.

In fact, the success of the Marvel Universe in that world was the result of a high fireworks for everyone—

所以,老王他们只看到“漫天要价”,王维却看到了俩人的清醒认识——没钱,就别玩什么“超英宇宙”了.

敦煌动画工作室被挖了一部分人手,而且后面还会上更多项目,这不又招了一批新人嘛.

After Tao Kang added the plan, there was a silence in the conference room.

对视一眼后,由贺希回答道:“我们打算先通过漫画进行超级英雄的‘集结’,然后改编成电视动画,这样一来,就可以用相关的收视率等数据,来确定哪些情节最受欢迎.”

After all, with the expansion of Dunhuang's scale, the internal system has begun to pursue a "Green Light Committee" mechanism that is somewhat similar to the five major ones-

贺希目光闪了闪,轻声道:“毫无疑问,过硬的质量才是超英宇宙能够取得成功的第一块基石,所以,每一部电影都要保持在优秀商业大片的平均水准以上.”

It can be seen that he still has a lot of resentment for not being able to hold the five big thighs.

Only Wang Wei cleared his throat with his fist and said, "Fortunately, although this number must be underestimated."

Dunhuang's leading position in the field of 3D animation is well known, but Tao Kang also joined the Dunhuang system in online social media and online games, and only then did he know how much resources Dunhuang has invested in it, and even carried out the practice of "film and game linkage".

I don't really understand the young people like me - the Dunhuang trio all saw the same meaning in the eyes of each other.

If Lao Wang could be willing to invest billions of dollars in sting, he might really have a profit of tens of billions!

The collection of superheroes, super big scenes, is a kind of fantasy that comes true and shocking?

As for why not make a full 3D mode...it's still for the money!

于是他挑了挑眉,道:“说说你们的前期计划吧,如果计划通,你们就要学着怎么花钱了.”

The premise is to have a plan later - Lao Wang complained.

But, if you put aside your dedication to talking about your dreams, it is called a hooligan.

In this process, media, movie publishers, and even peripheral manufacturers from various countries are fueling the fire.

This is simply a killing of one stroke.

They who have never seen "big money" have almost stopped thinking when they hear the sky-high investment!

回过神来,可不就是这个道理嘛!

这其中,有古武侠客,有修仙者,有异能者,甚至有外星人和西方的魔术师,当然,还有凡人——被一个类似“能召唤神龙的七龙珠”的核心元素串联,彼此命运交织在一起.

Comrade Lao Wang was shocked!

Don't think it's not over yet-

As for Lao Wang... he didn't even have the desire to say something.

Tao Kang, the head of Zhuiguang Comics who attended the meeting, nodded and added.

Of course, it cannot be said that Dunhuang has no highlights—

Perhaps because it is difficult to compare with the five major areas in traditional fields, Dunhuang attaches great importance to new fields and new paradigms.

only……

After a while, Zhou Lin's mouth trembled: "It starts with 400 billion yuan. I didn't expect that I could afford such a big money in my lifetime."

王维当然也知道,哪怕是一个长篇电影系列的推广,都需要大量的资本与媒体资源支持,更别提一个电影宇宙的推广了.

Lao Zhou and Lao Xu were thinking.

Although "Iron Man" is a big hit, Marvel's strength is still average. If he has not been attracted by Baby Di, he will not be able to wait for the subsequent explosion;

Such a grand movie universe cannot be created out of thin air. And fools know that the bigger the movie world, the more amazing the funds it needs to be spent!

It's a snowballing process.

Whether such a big deal is the key to whether the Super Hero Universe can achieve lasting success.

As for newcomers, it is too difficult to get them into the production of complex 3D movies; but a pseudo-3D TV animation is suitable for them to practice.

Well, it also includes the current "superhero universe" that will create a new paradigm of the film industry.

Anyway, the Dunhuang management was almost frightened by astronomical investment.

fine???

What is meant by this statement? Does Wang Wei recognize their plans for this grand plan?

Wang Wei remained as if he was still as a mountain and said steadily: "You think about it, this is not a one-time investment. If we really invested so much money in the end, there was only one possibility - at least it exchanged us for a 10 billion income, well, or even a 10 billion profit!"

Don’t forget that in addition to movies and animations, games are also the focus of Dunhuang’s development—

“这个计划好,我支持!”老王眼也不眨就拍大腿同意了.

“以规划二十部影片打底,我粗粗估算,平均下来,每部的制作成本在一亿元左右吧……”

It's purely for money!

It's not a show-off, but a smile of "Please look at my sympathy, otherwise you think we are chasing light, but we only want to hug our thighs, and even sell ourselves to you."

Therefore, those who think that having a peerless plan can kill everyone should take a shower and go to bed, there is everything in their dreams.

Tao Kang showed a faint smile while describing another cornerstone of the success of the Super Hero Universe - excellent business operations.

"Also, we can also let the newcomers in the animation studio practice, and to some extent, they also suppress the cost." Wang Wei spread his hands and said.

"At the same time, the character and scene design of the animation version can also save a lot of time for the preliminary preparations of the movie version..."

Nowadays, do you actually want to mass produce excellent comics?

I have to drink a few kilograms of Maotai before I dare to brag like this?

But I have to say that there is another stimulation in addition to shock.

In other words, the production cost is at least 2 billion!

卧槽,这种天文数字……他们的脑子又不会转了!

However, Wang Wei had already turned his attention to He Xi and Tao Kang.

"Secondly, just like the superheroes under its subsidiaries, they should also join other brands in marketing to make their peripheral products cover all aspects of life, and make the Superhero Universe a brand that can influence people's lifestyles;"

The two were also confused by Wang Wei's appearance, "You can do whatever you say."

Xu Daoxing's wrinkles were sighing: "I thought that a movie was designed to be measured by billions as the unit of measurement. Unexpectedly, one was measured by billions as the unit of measurement!"

The chain is larger than the video, and the video serves the chain.

The universe may seem chaotic, but the "God" who created the universe definitely has a schedule full of when and what to do.

——Compared to 2D drawing scenes, 3D scenes are more like a real world. Once built successfully, they can be reused.

怎么说呢,他欣赏乐观的人,但更欣赏乐观之前先把困难看清楚的人.

3D场景,2D人物的风格,就成了日式动画的一个特点.

He is now a little relieved about the "super heroic universe" in Dunhuang - these two people, one is good at planning content production, and the other is good at planning business operations - Dunhuang's "super heroic universe" ushered in two "gods".

他的眼神,带着二分看透,三分麻木,五分生无可恋——散了吧,都散了吧,还有什么好谈的?

“那肯定的.但是相比于后面节省的成本,这也能接受吧.”王维怼道.

Even when shooting special effects shots, these scenes can be used directly.

Without Marvel's efforts and persistence, the initial "Iron Man" would not have appeared;

"There is also a marketing cost that requires approximately the same investment and production costs!"

Madon, is this world swollen?

有人漫天开价,居然还有人嫌开价不够高是吧?

"First of all, huge advertising investment is essential. Especially at the beginning, we must launch a massive promotional campaign to turn super-English characters into hot words on public opinion, jump into the mainstream crowd, or lightweight non-comic audiences;"

王维想了想,却建议道:“既然如此,不如把电视动画做成3D场景,2D人物的模式.”

He was calm when he appeared in front of Dunhuang management for the first time, and now he said: "Behind the superhero team, super marketing is also needed."

The eyes of the others at the two of them changed suddenly.

"What about investment? How much investment does this require?" Wang Chuanqi thought of the first time - money.

Of course, Wang Wei now recommends adopting this model, not because he wants to learn Japanese animation style or the like.

What Wang Wei said is actually the choice of another time and space island animation industry in the 3D era.

That is, usually, a producer will first look for the script, develop it into a project, and then review and release it through a Green Light Committee composed of multiple studio executives. This process usually goes through multiple times, from project development to finalizing the script, the Green Light Committee will intervene many times at different stages of the project.

Under this mechanism, it is often the executives who have the final decision, not the producers of the development project.

Hey, after saying this, it seems... it is true!

Lao Wang's stiff expression slowed down.

OK, that's right.

"Yes, it's actually a kind of pseudo-3D. The characters still look very flat, but the whole scene is very three-dimensional." Wang Wei explained.

If he had proposed such a plan from the beginning, he might have considered it. Now, compared to the sky-high investment in film development, TV animation is drizzling!

After all, looking at the Chinese entertainment industry, besides the five major ones, who else can provide such rich media channels and resources?

This guy has used all kinds of factors to this level, what else can others say?

Think about it, how much time and cost will a digital version of the superhero universe scene save the movie's preliminary preparations?

"This is a damn..."

Lao Wang just forged his fingers: "In this way, "Toy Story 2", "Tongchi", "Spirited Away", and the acquisition of the light and production of this TV animation, the profits of "Toy Story" have basically been poured into it, and we are still very poor!"

Now it was Tao Kang's turn to glar out his eyes!

Damn, I can support so many projects... How much has a movie called Toy Story earned you!!!

...

~~~

(End of this chapter)