The entertainment industry shouldn't be like this

Chapter 20 The most injured person

"What are our advantages?" Wang Wei asked the creative team of "Beiping Holiday".

"Follow the trend and eat melon." Shen Zhenyi said without thinking.

"Follow the trend and speculate." Wang Chuanqi gave the answer casually.

"Bon porcelain." Zhou Lin's tone was affirmative.

"Take advantage of the situation." Xu Daoxing thought for half a second.

Wang Wei was a little depressed.

Everyone's answer lies in the wealthy family.

The competitiveness of a movie is all outside the venue. How the hell can this be the right path?

Although, he also believes that the biggest advantage of "Beijing Holiday" is to follow the trend.

"Ahem... everyone knows this, so there's no need to talk about it. I'm talking about the advantages of the movie itself, such as word-of-mouth." Wang Weila returned to the topic.

I'm afraid I can only perform in front of the air, which would be extremely embarrassing!

This is what Wang Wei means, "So after evaluation with Lao Wang, we came to the conclusion that road shows can be done, but we have to wait until the first wave of positive word-of-mouth fermentation, and then use word-of-mouth to drive popularity, so that we can get twice the result with half the effort."

Look at Luo Jianzhou.

Lao Wang, who seemed a little absent-minded today, nodded and said that was the case.

This has become a routine. Whenever a blockbuster movie is released, it is not normal media not to hype up the relationship between the male and female protagonists.

Although Dunhuang does not have a large investigation team like Tang Yu Media, aren't there professional film investigation companies outside?

The two dimensions of the China Entertainment Film Industry System often show obvious differences in such inconspicuous points.

After waiting for a while, everyone finally climaxed together: "We love eating melons, and it's hard not to change our mind now!"

——After winning the box office on the first day, "Speed ​​​​Hour" continues to be popular. On the following Saturdays and Sundays, its box office results were 25.09 million and 21.23 million respectively, beating "Peking Holiday"'s 22.81 million and 17.55 million respectively. Wan, continues to remain at the top of the box office charts.

Shen Zhenyi was thoughtful: "So, now the reputation has reached a critical point?"

Who makes the public like to read these gossips?

A good trick is not to be afraid of old age. "Love comes from drama", look, what a natural entry point.

Even if additional publicity expenses are included in the later period, the total cost of "Northern Vacation" is less than 15 million. Based on the box office in the first three days, the cost has been fully recovered.

Then came the interview with Chairman Guo. He was heartbroken in front of the camera: "I am so disappointed in her. She should learn from the princess in "Peking Holiday" and choose to take on her own responsibilities instead of giving up everything for a man. …”

Everyone laughed.

What is the film industry? It is that in every link of the system, there are professional talents to support and collaborate.

The combination of "all-out road show + no-nonsense hype" will pay off to some extent.

For a big family like the Guo family, there is internal mediation, negotiation, coercion and inducement... Doesn't it take several months to wait for a follow-up?

She remembered that Ms. Jiang gained a fanatical fan for her at the premiere, and it was said that she was preparing to form a princess fan group.

"That's really smart." Wang Wei gave her an approving look and started to win: "Winning first doesn't mean winning. The real competition has just begun. We are also running in the new week. Whether we can reverse it depends on this. It’s a wave.”

Dunhuang spent a lot of money to hire three major domestic film research companies to conduct follow-up investigations on "Northern Vacation" and "Speed" released at the same time, and soon got some information that was not visible on the surface -

One melon and three? I want to eat shit.

"With our lineup of pure newcomers before the release, not many people came to support us during the road show. Think about that scene..."

He looked at the director, who was even more idle than him, with condemnation in his eyes.

Everyone, please act like you are all ears.

However, my own crew seems to be too Buddhist.

The goal is clear and the path is clear, which sounds very convincing.

Shen Zhenyi smiled knowingly.

How desperate is it?

Anyway, Zhou Lin saw the other party's road show on three local TV stations in one day, which meant that Master Luo traveled to at least three cities in one day. No wonder his dark circles on TV could not be covered up even with heavy makeup.

He answered the phone immediately and turned on the TV without saying a word.

Wang Wei then wanted to give him some chicken blood, but Lao Wang's cell phone rang.

Both Wang Wei and Shen Zhenyi were dumbfounded.

"You know, this is a track. We all need to fully explore our own advantages, instead of just following along. We need to pay attention to strategy."

"Everyone has read the reputation of film critics in newspapers, and they are not bought with money." He explained.

Lao Wang would also like to give it to him, but he used the wealthy man to lead the rhythm too much, and he accidentally spent a lot of money on publicity...

As a result, what the hell, in just half a month, the situation has intensified to this point, and the wave of wealthy and powerful people has reached its climax!

After all, everyone knows that film critics like to say a few nice words when a movie gets a good response, and then earn a lot of money in tips.

Well, it is said that Tang Yu Media specially invited a doctor to accompany him because he was afraid that Mr. Luo, who had not had a good sleep for more than a month, died suddenly.

After running a road show and vomiting blood for a day, Luo Jianzhou turned on the TV and saw the wedding of the eldest princess of the Guo family and "Peking Holiday" that was authenticated by Chairman Guo.

"F*ck!" Lao Zhou's mouth opened wide with a dull look on his face.

Then, "Peking Holiday" suddenly turned into a melon field.

Wang Wei felt that he was wronged, "I am definitely not being lazy."

What does this mean? European emperors don’t bring such a showy person, do they?

Mr. Luo, who has always been pampered and pampered, didn't even have time to take a breath after the premiere, so he led the creative team non-stop to major first-tier cities to start road shows.

"It's going to explode!" Lao Xu also looked shocked.

It can be said to be pure profit later.

"Road shows, to put it bluntly, use fame to drive popularity. Luo Jianzhou can do this right from the start, but we can't."

Others were more injured.

as expected.

"... our station exclusively reports that Guo Zhaobing, the eldest princess of the Guo family, recently registered her marriage overseas with her grassroots lover Liu Yan. This is a marriage that is destined to not receive the blessing of her parents..."

"But, what does this have to do with the dryness of our crew?" Zhou Lin asked in soul torture.

In addition to running road shows, the other party also hyped up the "romance" of the male and female protagonists.

——I have considered so much, but in the end all you see is the melon fields?

…

I actually ate it on myself?

Everyone was stunned, confused, and didn't know what to say. Only the host's voice echoed on the TV.

"Three days after the premiere, the attendance rates of the two films were about the same; but in terms of reputation, "Northern Vacation" clearly has the upper hand. Especially the heroine, our princess is so popular!"

Only Wang Wei was left feeling hurt.

But in Lao Zhou's view, the momentum of "Beijing Holiday" is so good that they should follow suit and try their best to counterattack "Speed".

Dunhuang can reap the first wave of dividends, and Wang Wei is laughing his head off.

Ah, this, an inexplicably familiar operation, an inexplicably familiar smell...

Wang Wei also laughed, and then continued: "What makes me most happy is that all survey reports show that the audience's reputation for "Beijing False" is quite positive."

It was like a seven-injury punch from the air, beating him into a trance.

He numbly asked the producer next to him: "Is this kid the illegitimate son of God or the illegitimate son of his Guo family? Can we have a serious fight?"

The producer was also in a daze: "That's right, this battle can't be fought anyway."

…

Seeking~chasing~reading~na~

(End of chapter)