The entertainment industry shouldn't be like this

Chapter 206 Prize winning strategy-I want them all

The “prize war” has actually started a long time ago!

Starting from December, films that rely on winning awards to earn a living have been released together, bragging about themselves, buying good reviews, and gaining popularity...

The goal of each of them to show their talents is not to pursue higher box office, but to win the Tianma Award at the beginning of the next year.

The reason is simple, because winning the Tianma Award will increase the reputation of the film.

Then, it will be easier to make a small amount of money based on fame.

Of course, most of the people who like to do this are art films with low cost and low reputation, or independent films.

They do not seek to recover all costs at the box office, but take the long-term copyright route.

——In fact, although the total investment scale of these films is small, the box office output is generally difficult to recover the investment, publicity and public relations costs.

But that’s not to say that no one will make films like this. On the contrary, there are quite a few film companies that invest in making films like this, mainly based on a diversified risk investment strategy.

For example, Dongfang Pictures, which is best at operating such award-winning films, if given 100 million, would prefer to use 100 million to invest in seven or eight literary films, allocating resources as much as possible within the budget, as long as one of them is

Excellent works can win awards, and they can make money by relying on the DVD and copyright income brought by the halo of awards.

However, under certain conditions, commercial films will also have the need and possibility to compete for awards——

Some people showed expressions of sudden realization, such as Lao Xu;

This is Wang Wei.

Regarding the real box office losses of "Maze of the Heart", there is only a limit to what Dunhuang can do now, so it is better to think of something to do with its honor.

[Shit! You obviously changed your mind after seeing others increasing their investment and unable to sit back and wait for the pie to fall.]

Wang Chuanqi spoke plausibly at an internal working meeting in Dunhuang: "Originally, I thought that the Tianma Awards did not favor horror and thriller films, so I was not in favor of "The Silence of the Lambs" competing for the award..."

People in the industry and even many onlookers know that the lottery game is also a money game.

Eastern Pictures is worthy of being a veteran of award-winning competition. With a single investment, it has both publicity and public relations capabilities——

There are many public relations channels here.

With this kind of investment strategy, there is almost no possibility of losing all the money; but if you spend 100 million to make a big commercial production, if it turns out to be a bad movie, you will basically lose all your money!

After a pause, he showed his shining teeth: "I don't know how to win prizes, but I understand people's hearts. Sometimes people's psychology is very strange. They may end up with a compensatory mentality because of the constant denial in the past."

For example, Dunhuang today.

But Lao Wang waved his arms and said: "But now, I have changed my mind, because I realized that the significance of the award has actually transcended itself to a certain extent and has become a booster of morale, so this time we are going to

Let’s seriously strive for the Tianma Award.”

For other movies, as long as they are not too bad, it is impossible not to get back a penny.

"Best Picture, Best Director, Best Actor and Actor, Best Cinematography, Best Screenplay, Best Editing... Well, I thought about it, and it seems that apart from special effects and action, I can apply for other awards.

"

The jury list is kept confidential before the final selection. In other words, you still have to try to ensure that every member of the Film Association has watched your film and has a certain favorable impression of it.

In this way, after five or six years, the 100 million may be fully earned back, with a lot of follow-up profit tail. Although judging from the final profitability rate, the 100 million may only earn back 50 million, but the win is stability.

.

For example, for the Tianma Award, the selection is divided into two rounds. The first round is the nomination stage, and the second round is the final evaluation stage.

But Lao Wang's appetite still frightened everyone.

But what about the second round of selection?

Because the movie "Lambs" was released early and the DVDs have been sold for several rounds, the aura of the Tianma Awards does not seem to be able to bring more income to it, and it may not be able to offset the public relations investment!

Of course honor is good, but if you have to spend money to "buy" it, it doesn't seem worth it.

The others here mainly refer to "Eastern Pictures".

Well, this is not a problem for "Lambs". I believe that there are few judges who have not seen this movie; if they have, they are definitely not Dunhuang's public relations targets.

Wang Wei raised his eyebrows, "So you want to use your compensation mentality-?"

Yes, you need to actively apply for the Tianma Award. If you don’t apply, you will not be nominated.

Lao Wang nodded slowly and said: "I know. Not to mention whether you can get nominated for all the applications. It doesn't matter if you don't have an advantage in most awards. That's what I want."

The second round adopts the jury system, that is, the jury selected by the association makes the final award.

Of course, the powerful large production companies, such as the Big Five, generally do not like this model, which takes a long time and is quite cumbersome to operate.

Not only did they spend a lot of money advertising Song Zhicheng's "Sunny" in the media that the judges often read and other forms of media, but they also invited many judges - because they are all professionals in the film industry - to attend the premiere ceremony

, roadshows and other movie-related activities, and gained a lot of popularity.

Among other things, in order to get nominated, the film studio needs to invest in preliminary publicity and let enough people see it. Of course, you can also find a way to circumvent the regulations and promote more than 1,000 members alone, but this cost may

more, and the risk of being disqualified is higher.

Lao Xu looked at the others and said cautiously: "Will applying for so many awards distract the investment? After all, "Lamb" does not have much competition in many awards..."

The group of people below had expressionless faces, but at the same time they were cursing in their hearts: [Shit! You clearly don’t want to spend more on public relations!]

They can afford to shoot commercial blockbusters, spend huge amounts of money on publicity and distribution, and most importantly, they can afford to lose money. They don't need to borrow awards to increase their halo and popularity.

In the first round, more than 1,000 members of the Chinese Association of Film Arts and Sciences voted to select the nominated films;

Naturally, Lao Wang couldn't hear anyone complaining about him at the same time. Instead, he was very impressed by the expressions of Lao Xu and others that "the boss is still thoughtful" and said with a bright smile,

If "Lamb" can win a few more awards, it will definitely be good news for boosting morale.

Everyone agreed that Lao Wang just didn't want to spend the money.

After all, morale is directly related to nothing more than money and honor.

Some people still have expressionless faces and continue to slander in their hearts——

Of course, Wang Wei cannot say that Lao Wang’s words of “boosting morale” are unreasonable.

"Best picture, best director, best actor and actress, I want them all!"

The corner of Wang Wei's mouth twitched and he thought, I have the original Miracle of Olympics as a reference, and I don't dare to think so much, but you dare to think!

Even Lao Xu couldn't help but cover his forehead.

How "strange" is this mentality to consider all four of the most important awards as "compensation" and award them to the same movie?

What's more, the competition for this year's Tianma Award is recognized as the most intense in the past ten years!

…

Alas, updates are like a rabbit’s tail, it never grows long~~~

(End of chapter)