The entertainment industry shouldn't be like this

Chapter 218: Is the anti-routine turned into a real routine?

The promotional momentum of "Tang Bohu's Tiger's Flavor" is not only bad, it is simply bad!

Between the May Day and the summer season, Tang finally chose to set the former, because Lao Wang believed that the May Day season was Wang Wei’s lucky schedule - the reason can be found in last year’s "The Lamb".

So, publicity and stimulation was launched.

However, even Wang Wei's new film has not won too much publicity resources - don't ask, if you ask, you will be bought out by the top five.

However, the first trailer was released successfully.

Because many TV stations have watched this trailer, the DNA of the news has moved.

——This is a ridiculous, spoof, and crazy trailer!

When it was released, many people were shocked and could not help but compare it with "The Silence of the Lambs", and then...

There are endless accusations about Wang Weixin's work "vulgar and vulgar", and all the voices of "Jiang Lang's talent is over".

For a time, Wang's new legendary director Wei's new film seemed to be unfavorable.

Because Wang Weixin's biggest competitor in the same period is precisely the science fiction comedy "Alien Wandering the Earth" invested nearly 100 million yuan by China Media.

Others only watched him film a comedy, but they criticized him for having no ideological connotation, but why don’t they think about it - as long as the story of the movie is not too rubbish and it is a comedy, the audience will buy it, and there is almost no possibility of failure in such a movie.

"Yes." The deputy nodded, "After all, it is Wang Wei's new work, and most people are still looking forward to it. It seems that such dangerous operation methods cannot be used."

From his perspective, he actually didn't want to arrange "Alien Wandering the Earth" to fight against Wang Wei on May Day.

"It's a pity that you saw through it." The deputy complimented.

However, the stubborn management team suppressed the task, and he had to accept it even if he didn't. Not only did he have to follow it, but he also had to do his best, at least he would not be able to find faults. In this way, he could be confident when the situation changes greatly.

Attack the ground.

In addition, the media also focused on smearing the male lead of this movie, Zhou Qiming, exaggeratingly called him a "bad person", "had a big fuss with the director on the crew more than once", and "extremely arrogant"...

"This is Dunhuang doing anti-routine propaganda!"

"This is not."

Zhao Zhihou paused.

And Wang Wei’s story is trash? Haha, it’s better to expect the audience to be blind and come to be reliable.

Without mentioning his friendship with Dunhuang Fang, how could Wang Wei be an easy person to deal with?

This is a very smart and talented director!

The deputy looked at the boss's face and suggested: "We can push it and amplify the adverse effects of this anti-routine publicity on the movie, and Dunhuang will backfire."

"Since everyone says it's a big bad movie, what else can we watch?"

You see, he just threw out a "vulgar" trailer. The media that had grudges with him seemed to have a treasure. Not only did he actively help him spread it, but he also criticized him, but he didn't know that it was exactly what others wanted.

"Actually, from the current signs, I think they have succeeded - at least, movie fans want to see what Wang Wei's 'bad movie' has been made."

"Do you think Wang Wei's level will suddenly plummet to the level of the trailer?" Zhao Zhihou asked back.

Zhao Zhihou analyzed on his own, "As for the problem of having the opposite effect, haha, can Wang Wei's movies be the same as those directed by ordinary directors? A little bit of doubt will not affect the fans' interest in it at all.

It will only arouse everyone's curiosity to see it."

However, Wang Wei is Wang Wei after all, and even the top five cannot ban him in the media.

Against the backdrop of negative news, the view that ""The Autumn Fragrance of Tang Bohu" is a bad movie" is indeed preconceived in the minds of many movie fans.

If you look at it from the perspective of a competitor, when facing Wang Wei's works, the best way is to ignore it, neither praise or criticize it, just pretend that this film never exists.

His deputy suddenly understood the meaning of his boss's words.

"You mean that Dunhuang deliberately released a vulgar trailer and used the dissatisfaction remarks to stimulate the audience's curiosity?"

However, Zhao Zhihou, the head of the distribution department of China Media, who is very good at publicity, can see it at a glance-

"It's very sci-fi and hilarious, I must not miss it..."

In the following days, a large number of articles criticizing Wang Weixin's works appeared in the media, saying that this was a "money-making work" and had no ideological connotation;

The deputy shook his head at first, but hesitated.

"But, this kind of reverse publicity is easy to have a counterproductive effect if it is not used well. Only when the audience is interested in the movie and believes in its quality, can this doubt attract more audiences to the cinema.

If you use the wrong opportunity—”

"The novel genre of science fiction + comedy is destined to leave a strong mark in the history of domestic science fiction films!"

Even some of the "friends" who played supporting roles with him could not withstand the temptation of the media and stood up to confirm that his personality was indeed very unbearable. Well, there is no evidence, but now, is evidence important?

Zhao Zhihou smiled and said sarcastically: "Don't use such dangerous operation methods, isn't the situation in Dunhuang no longer dangerous?"

Zhao Zhihou smiled and said, "Movie fans are likely to think so, right?"

Zhao Zhihou naturally understood what he meant, but curled his lips.

So, he ultimately did not stop his deputy from his advice, and he would compete as much as he should.

The deputy stopped talking, and he knew that his superiors had always disagreed with China Media's joining the suppression of Dunhuang.

——Black and red are also red!

Of course, since you have seen through this, there are not any loopholes to be caught.

In the following time, more media reprinted and even began to explore more negative news about Wang Weixin's works - even if there is no direct competitive media, few people would refuse such things that can attract attention and drive sales.

With Zhao Zhihou nodding, China Media first increased its firepower and promoted multi-platform publicity, squeezing the publicity space of other films during the same period, TV advertisements, previews, newspaper reviews, etc. The information revealed all showed "Extraordinary Stars"

"Man Wandering the Earth" is a work of conscience and excellent work-

The media can guide public opinion. Even in the era of the Internet explosion, this is still very obvious, let alone the era when the traditional media industry is still prosperous.

While promoting itself, it also constantly smears its competitors to gain more potential audiences.

"Tang Bohu's Tiger's Autumn Fragrance" naturally became the biggest victim.

When disgust overwhelms curiosity, in the eyes of discerning people, Dunhuang's anti-routine propaganda obviously became a real routine, and this was a stone to shoot himself in the foot!

However, after Wang Wei returned to the company, he said in front of the issuing team-

"Very good, they set up the stage for you!"

"It's time for them to see the power of Internet marketing!"

...

~~~

(End of this chapter)