The entertainment industry shouldn't be like this

Chapter 226: Giving birth to a son should be like Wang Wei

As soon as the May Day holiday passed, Tang Yu Media Headquarters returned to business.

Sitting behind the desk, Luo Yuehui, chairman of Tangyu Media, was quickly flipping through the May Day box office report, and then rubbed his brow.

Even among the five major media groups, the proportion of movie box office revenue is not high, but box office is the starting point of everything. Without it, there is nothing, such as movie peripheral income, which accounts for an increasing proportion of total revenue.

Therefore, even if he is the chairman of the group, he will regularly pay attention to the box office rankings.

Tang Yu Media has no flagship film in this May Day schedule, so it stands to reason that one can enjoy watching the excitement, but Luo Yuehui really cannot enjoy it.

The third highest-grossing film in the May Day box office list is China Media’s “Aliens Roam the Earth,” with a total box office of 170 million yuan in five days.

Of course, this result is far from a loss, but it is really a bit sorry for its investment-nearly 100 million in production costs, as well as the huge publicity budget that a masterpiece deserves...it only brought back this little box office during a popular period.

, it can really be called a failure.

One thing is recognized by the industry, this science fiction comedy is really wronged: if it were not on the same schedule as "Tang Bohu Spots Autumn Fragrance", given its quality, the box office would not be as bad as this——

It is also a comedy, but "Tang Bohu" is far more dense with laughs. The audience is sometimes quite simple. Since it is all for fun, of course it is more funny.

Therefore, the "injustice soul" under Wang Wei's hands +1...

Luo Yuehui frowned, "Give me a reason!"

Chairman Luo set his sights on the top list——

Perhaps in the eyes of outsiders, the Big Five are lofty and unattainable, but only the internal management of the Big Five know that in the Chinese entertainment industry, no film manufacturer can say that it has nothing to worry about!

Being able to fight such a beautiful battle under the joint pressure of the five major players, even Luo Yuehui himself couldn't help but admire him - he is indeed a rising star who has the potential to threaten the status of the five major players, so he knows that he will not be suppressed so easily.

This is a very gambling industry, and the profit margin at the box office is slim, and the repayment is slow, but the investment is huge and concentrated in the early stage of production, which makes it easy for the film company to be in trouble due to several consecutive bad lucks.

Luo Yuehui's previous judgment on the Internet industry was that the bubble was inflated so much that even if he wanted to invest, he would have to wait until this bubble burst before getting involved.

While admiring, Chairman Luo was also a little depressed: the top five companies didn't seem to have many solutions to this problem.

If you only use the Internet for certain publicity without this kind of interactivity, it will be similar to publicity on TV. It is basically impossible to set off social trends through marketing.

Ranking second on the box office list is China Television's "Across the World 2", with a total box office of 220 million. It is obviously unable to succeed.

Well, at least everyone should understand why "Tang Bohu" is successful.

Why don’t audiences get tired of Wang Wei’s works? Why does he always accomplish what he wants to do? Why does he never taste failure?

Luo Yuehui knew that even many industry elites would feel powerless in front of such people - they didn't even understand how Wang Wei did all this...

Chairman Luo put down the box office list, picked up the phone and pressed a few buttons. As soon as the other party picked up the phone, he said lightly, "I agree. Tang Yu will invest in your venture capital to support social platforms and compete with Weibo technology."

.”

However, even if the factors for its success are analyzed, it is not so easy to learn.

For Internet companies, whether to accept investment sometimes depends not only on whether the investor has money, but also on whether it can provide other resources needed for development.

But now, he can't wait any longer.

However--

China Television, a film manufacturer, has been on a particularly rocky road since the 1990s. It feels like it has lost its way. No, this is a sequel to a popular series, but its reputation is very average, and its box office numbers are naturally not good. What's more, it will cause irreparable damage to the series.

Chairman Luo will not be discouraged by this, and to say that the Big Five are really powerless to deal with it is to underestimate their background.

Opposite is an Internet venture capital institution that previously raised funds from Tang Yu Media.

At least, they still have money!

It is easy to establish an Internet marketing department. Even the general ideas of Internet marketing in Dunhuang can be summarized quickly by just studying the five major ideas. However, a social media is not that easy to establish.

This is also an important reason why venture capital institutions actively attract Tangyu Media into the game.

——This is the first great success for a movie in online marketing, and it can even be said to have opened up a new publicity channel!

Let professionals do professional things!

The offspring are to be feared. Children should be like grandchildren...Wang Wei!

No, there seems to be an exception now.

Of course Chairman Luo is not afraid of changes in his status, but he is really afraid that if such failures happen a few more times, the management of the other four major companies will not dare to face Dunhuang's box office competition.

Anyone can make a mistake, but Wang Wei never does - especially this year, this point of view has attracted the attention and recognition of many filmmakers; and after this May 1st film, it has been collectively criticized by film critics and still remains unaffected. , will surely become the best argument for this point of view.

And then think about the fact that Weibo Technology was founded by Wang Wei, and then formed a strategic cooperative relationship with Dunhuang, and then used a movie with Internet attributes to open up the "Ren and Governor"...

This interlocking layout made Chairman Luo sigh from the bottom of his heart——

Well, excellent cubs all belong to other people's families, this is normal.

And a media giant like Tang Yu Media can provide too many resources, such as news sources, such as promotion channels... and of course the most important thing, strong capital.

As far as Luo Yuehui knows, because of the unsatisfactory performance of this movie, the management of China Media is a little unstable. In fact, this is also a normal situation after the release of any blockbuster in the industry. The failure of every blockbuster may mean that It represents a change in the top management of the film and television company.

"Tang Bohu Spots Autumn Fragrance", produced by Wang Wei, has a total box office of 450 million!

Looking at the appearance, it seems that it is another billion-dollar box office movie, but in the end it doesn’t matter how much the box office is, Dunhuang is making money anyway!

——Even if we can’t replicate the pace of Weibo’s technological expansion or can slow down its development, it’s still worth spending money on.

——Luo Yuehui can see at a glance that the key to Dunhuang’s Internet marketing is that Penguin Communications uses emoticons to trigger interactions among netizens.

The voice on the other end of the phone was not joyful, but hesitant: "...Chairman Luo, I'm sorry, our company now needs to reconsider your investment..."

In the face of the dazzling box office of "Tang Bohu", if the top five companies can't analyze the marketing potential of the Internet, then they might as well stop messing around.

The other person paused and then told the truth: "Weibo Technology is about to have a new round of financing. Now no one in the entire venture capital circle doesn't know its potential, and no one doesn't want to get a share of the pie. Considering the antagonistic relationship between you and Dunhuang,

,so……"

Chairman Luo blinked and suddenly wanted to say something.

"Does this mean she has breasts and is a mother?"

…

This is damn short~~~

(End of chapter)