The entertainment industry shouldn't be like this

Chapter 240: Is there such a good thing?

This year, the number of domestic netizens has approached rapidly 300 million, which has exceeded the total population of most countries.

The power of netizens has become unprecedentedly strong. They are like an army of unscrupulous scruples from one hot spot to another, and gradually realize their own strength.

The Internet is full of restless souls, and everyone is wandering and brewing...

For the Chinese entertainment industry, although the amazing success of Internet marketing in "Tang Bohu Points of Autumn Fragrance" gave them a first glimpse of this power, most people think that this power is still far from them.

It's just that the new week's box office is showing that they seem to be wrong.

This is the fourth week of the release of "Crazy Stone", and the domestic box office trend is incredibly steady - the box office on the weekdays fell by only 11% compared to last weekend, which is not in line with the principle of cutting half of all movies on weekdays.

You should know that generally speaking, the box office from Monday to Thursday combined is only half or 60% or 70% on the three-day box office on Friday, Saturday and Sunday. This is the normal curve; the single-day box office last weekend was 20 million, but it fell to 9 million and 10 million on Monday, which is considered very healthy.

The decline of "Stone" on weekdays was as low as 11%, and even rose slightly on Wednesday, returning to 15 million, which was simply... unreasonable!

Because this movie actually has no additional schedule, after all, new films will continue to be released in the new week; of course, there are no cuts.

This movie never missed the top of the box office rankings, and it didn't have a very strong one, a miracle single day, but it was very slight and long-lasting, but its terrifyingly powerful momentum is more terrifying than any top blockbuster-

The two blockbuster sequels of Mingzhu Film and Tang Yu Media have significantly reduced their filming schedule in the new week due to the plummeting attendance rate. This is normal. Fans are generally going toward the movie, but they usually start with a critical strike and a weak follow-up;

"This is because human nature is to long for miracles to happen, even if it has nothing to do with him."

This is based on the public's sympathy that cannot be judged for a long time. As for people, as long as they are not eating melons and eating them, who is not just watching the fun?

Dunhuang had not revealed itself before, so of course it was not about playing the image of a "silent victim", but was intended to be used at a more critical moment.

"The Head of the Navy" Luo Cheng is reporting to the Dunhuang management of the Internet Marketing Department, and put forward his own ideas on the work priorities of the next stage-

"I like it because not everyone is a strong person. More people will only consciously substitute the weak, hoping that when they encounter misfortune and oppression, they can defeat the strong with the weak and create miracles like the dragon-slaying boy."

Luo Cheng replied cautiously: "If we only tell stories and do not have a steady stream of good works, we will only be able to get accidents in the end!"

Wang Chuanqi first raised his eyebrows and said, "You are not planning to stick to the Internet marketing of a single movie, but want to completely build a Dunhuang brand?"

only……

"Dunhuang is such a story against the five major battles. Not to mention traditional media, we must keep talking and repeatedly on the Internet to strengthen our image of the 'Dragon Slaying Warrior'!"

"Crazy Stone" is a good example. Netizens will have the idea of ​​supporting it because of their disdain for the five majors, but if they do not maintain a good reputation, the efficiency of the support level to actual box office may not be half as high as they are now.

"Where is the B-side of doing this?" Wang Wei asked briefly.

Like "Crazy Stone", after several weeks of release, the theater chain is reluctant to cut off its screening. It can only be said that it is... worthy of the name of "crazy"!

Although according to such a box office curve, if it is normal competition, Dunhuang can get at least 100 million to 200 million, most of the industry insiders who have laughed at Dunhuang for losing a lot are full of hot faces.

When the public feels submissive, the "one to five" in Dunhuang is like witnessing a miracle, witnessing the growth of a dragon-slaying warrior, and consciously or unconsciously support it;

With this influence, in the words of Comrade Lao Wang, it is - "In the future, the marketing expenses of each movie can be saved by half, which is really twice the result with half the effort..."

For example, is the current miraculous box office trend because of its huge reputation? Or is it another miraculous move made by Dunhuang?

...

"In hero stories, the most exciting story are those stories that defeat the strong with the weak and win the big with the small."

"But this is not a big risk for us."

——As we all know, the real key point in Dunhuang’s ability to expand to this level in a few years lies in Wang Wei’s vision of choosing a film; this is their confidence in making any plan.

"Yes." Luo Cheng nodded, "That's why I came up with this idea."

"But there are many people who want to be heroes, and there are very few people who really regard them as heroes. It is precisely because of the few that this kind of story makes it easier to spread."

Even if they are "loss", they are so "loss" that it is difficult for you to understand;

But if the "five joint suppression" incidents are a big deal according to Luo Cheng's plan and make the public, well, at least the netizens are feeling immersed in Dunhuang, then it will not be a "flow"!

"Yes!" Luo Cheng took a short breath and said, "The advantage of doing this is that as a dragon-slaying warrior, every movie of Dunhuang is worried. Every movie is a big gamble. Only if you win can you have hope. If you lose, you are destined to suffer a heavy blow."

Well, this angle is indeed very old!

No one present is a marketing rookie, so naturally understands the benefits of doing this-

In everything, there are A sides, B sides, and the management is used to Wang Wei's "consider defeat first and then win".

"And this is an important reason why "Crazy Stone" has been as stable as a dog's box office."

"Even, because of investing in feelings, if you only gain bad movies, the public will feel deceived twice, and that will backfire."

"There is no doubt that most people will take the position of Dunhuang. Although they may not directly say support, they will subconsciously choose to support Dunhuang movies when they can watch or not, or when they don't know what movies they watch."

"Not bad, very good." Comrade Lao Wang thought about it the more he felt that this idea was feasible, and he couldn't help but praise him.

"Is this the result of your department's joint investigation company?" Wang Wei's expression moved slightly.

Luo Cheng said, and looked at Wang Wei with admiration.

"... Actually, I want to say, what should we do if we become the new dragon..."

Wang Wei suddenly stopped.

Because everyone else's eyes are bright - and there is such a good thing?

Their expressions were unconcealed and said that if they didn't want to be evil dragons, why do they have nothing to do to kill the dragon?

...

~~~

(End of this chapter)