The entertainment industry shouldn't be like this

Chapter 266 I sold the dinosaur to the "Princess" (4K)

There is a saying that "starts with appearance, falls in talent, and is loyal to character", which shows the importance of appearance - being ugly, you can't even have the possibility of starting!

Nowadays, even if it is ugly, you have to be ugly and cute to be able to show off.

Of course, different people may have different opinions on the "handsomeness" of dinosaurs.

In the eyes of paleontologists like Professor Wei Jishun, I'm afraid every dinosaur is "handsome" and charming!

Fortunately, he is just a guarantee for the resurrection of dinosaurs on the big screen, and there are other people who check the aesthetics.

For example, another reliance on the "resurrection" of dinosaurs is to a considerable extent the special effects master, Lei Tieniu, who determines whether the dinosaur is handsome or not.

He is a top figure in the field of physical special effects in the industry.

This big shot is not disappointed with the name of "Iron Bull". He has liked to play with model props since he was a child. After entering the industry, he was employed by the top five majors. Later, he left and established his own physical special effects studio!

The so-called physical special effects, simply put, is to help the movie achieve a certain special artistic effect through special effects makeup, special props, mechanical bionics and other special techniques or materials.

In other words, it is a touchable, visible, non-computer digital effect.

It should be said that physical special effects have begun to appear since the birth of the movie.

To this day, in the Chinese entertainment industry, the most outstanding one is naturally Lei Tieniu's physical special effects studio.

This is not a dinosaur figure that can be held in the palm of your hand, but a "big dinosaur" that is ten meters high and weighs several tons, and can be driven by electromechanical models and manually operated. Which guy has such a strong taste?

He will be optimistic about this movie, and of course others will be optimistic about it; it’s just that he uses “knowledge” to sponsor, while other advertising implants rely on spending money on money…

There is no way, his first two movies are either thrillers or costume movies, and they are not suitable for implanting advertisements.

"To be more rigorous, not only the mechanical model of the Tyrannosaurus Rex, but even the studio of the crew were packaged and sold out!"

As for Lei Tieniu, as an insider in the industry, he is even more familiar with implanted advertising.

Well, the debut work is implanted with its own advertisement, which doesn't count.

Moreover, there is another advantage in shooting with realistic models - actors do not need to completely "act in front of the air", which makes them unable to get into the role.

After Wang Wei showed some merchants the concept and concept of the video with a concept picture and an animation sample - the scene where Tyrannosaurus Rex appeared to attack the park car -, he signed implanted advertising agreements with more than a dozen manufacturers without much time of pulling.

What's more, the implanted advertising is not without good work.

As the saying goes, what can you see in science fiction movies?

You can see how the protagonist goes to heaven and earth, travels through time, and saves the destruction of the world... Or you can see or be caught off guard or carefully set up implanted advertisements!

The investment in movies is getting bigger and bigger, and from the perspective of cost, it is increasingly inseparable from all kinds of implanted advertisements;

After all, this is the only way to get producers to recover a certain cost before the movie is released, except for the movie’s reward funds and tax refund plans. It is naturally impossible for profit-oriented film companies to give up.

Well, it seems that it’s not incomprehensible. After all, after the movie is released, dinosaur toys and figures will definitely be sold. To some extent, it’s also “selling dinosaurs”... It’s a damn thing!

Of course, the worry is a little less now - the crew chose to use a mixed stunt method of "mechanical model + CG special effects", which not only makes the dinosaur sense of technology and reality presented in the final film, but also makes it relatively easy for the actors to enter the state during the performance.

The higher the income in Dunhuang in this area, the more sufficient the film budget is. Well, he can be more relaxed when making special effects models - at least, if the crew is overspent, it can still provide a guarantee.

He stretched out a finger,

"One, this movie was sponsored by advertisers, that is, we have money!"

Professors inferred body shape from fossils, simulated behavioral movements from lizards, birds and other animals, and studied and debugged textures and colors from paleontology;

Their studio took out the design sketches, sought feedback from the consulting team and the director team, put forward suggestions for modification, and then entered the stage of creating a mechanical dinosaur model.

Professor Wei didn't think so much. He circled around the dinosaur model twice, looked up and asked, "Is there still a shortage of people in the crew? Why don't I ask some students to come for internships, it's free..."

Even though Professor Wei is not an insider in the industry, he is also dumbfounded by this operation.

Wang Wei is considered a very conscientious among commercial directors. If you remember correctly, is this his second movie to be widely implanted in advertisements?

The topic of dinosaur image in the movie is naturally inseparable from him, a key figure.

As expected, as long as it is realistic, it will be very handsome!

This sense of reality is not CG technology, at least it cannot be perfectly presented by current CG technology.

"Do you still remember Guo Zhaobing?"

A scent of a rich man hits his face, leaving Professor Wei and Lei Tieniu speechless.

If they were all mature actors, this problem was not prominent; the problem was that Wang Wei did not forget that there were two young actors in the movie. If they were not talented, they would just "act with the air", well...

Of course, this is just a "little gift".

"However, I'm looking forward to the last Tyrannosaurus Rex even more!"

"Just about the same" - this is the relatively rational solution;

After all, besides the model, isn’t there any CG synthesis?

Unexpectedly, Wang Wei chose to do the Tyrannosaurus Rex perfectly, and even to make the fake happen!

And, they both understand quite well about implanting advertisements in movies.

Speaking of the most representative Tyrannosaurus Rex in the movie, Lei Tieniu couldn't help but his eyes shine.

"I know that the more refined and perfect the special effects, the higher the cost, whether it is CG special effects or physical special effects; there are two main reasons for such high requirements-"

In order to achieve the best effect, the crew invited Lei Tieniu, the industry leader.

And he immediately gave an explanation-

Professor Wei and Lei Tieniu looked at each other, both looking incredible.

“…”

Later, it also took over all prop cars for the crew, including new off-road vehicles, sightseeing cars modified from brand new business vehicles...all sponsored for free.

This also made the film not officially start shooting, and the production cost of up to 200 million has recovered nearly 70 million. In the long run, there is even a chance to recover 100 million, which is amazing!

What's more, the agreement also stipulates that after the movie is released, these merchants will also jointly promote it with Dunhuang, which is another great help to film marketing.

In their design plan, this Tyrannosaurus Rex model weighs at least several tons, and the machine skull will be composed of metal sheets and powerful hydraulic devices... He is so excited that he can think of it.

Of course, this is not common.

And the buyer is actually an "old acquaintance"!

The scene when Lao Wang told him up in Wang Wei's mind—

——When Lao Wang told the news, he was also shocked and opened his mouth!

Lao Wang showed off this time and sold this "peripheral product" at a good price.

So this time, when I heard that Wang Wei was going to make science fiction films, many interested merchants paid attention.

2 billion yuan, if calculated based on domestic ticket prices, the most conservative one will see the movie. This will be far better than a lot of advertising and promotional videos shot at a high price. What is the additional sponsorship fee? The other party is afraid that they will be able to book the next film for the advertisement!

In addition to cars, there are also my younger brother’s night vision goggles in the movie, the shaving cream used by researchers to cover the stealing of dinosaur embryos, and even the amber-inlaid crutch of the owner of Jurassic Park... all related manufacturers have obtained the right to implant advertisements.

Haha, there is no technical content! - The old professor silently contempts him in his heart.

Of course, the other two people don’t know the specific advertising sponsorship income figures.

Then, it is really like living. People around you can even feel it breathing, the muscles on your body will tremble, and your eyes will open and close...

Unexpectedly, Wang Wei has a good reputation in the commercial implantation of advertising in merchants - he will refuse to accept the inappropriate ones. If he accepts it, he can show strong advertising monetization capabilities. Such a director is a good director for merchants.

Not to mention anything else, Wang Wei's previous filming of "The Genius Gunner" was implanted in the movie. After the movie was released, it remakes the advertisement with the plot in the movie, "eat two fish" and was attracted by movie fans as an interesting talk.

Wang Wei asked him to let go of his hands and feet and not be afraid of spending money.

Lei Tieniu said as he signaled the employee to perform synchronous control. Well, the employee "played" the dinosaur through the operating arm in the distance.

The biggest one among them is naturally the car that serves as an important prop.

Although dinosaur movies are of course selling points, is it so "selling"?

It's really selling "dinosaurs"?!

But if it is implanted with a brand that does not match the plot, it will hurt the plot and characters just to earn a few melons and two dates, he will definitely not do it!

——That’s true!

This is the second time that Wang Wei has put a large number of advertisements in the aftermath of "The Genius Gunner".

Professor Wei was in his own way - he worked so hard to help Wang Wei make this movie, in a sense, wasn't it just to help the paleontology community "advertising"?

According to the supplementary terms of the sponsorship agreement signed by both parties, if the domestic box office of the film exceeds 1 billion yuan, the sponsorship fee will increase by another 10%; and the global box office of the film exceeds 2 billion yuan, an additional 20% advertising fee will be added.

Therefore, in order to make the dinosaurs in the movie realistic, he and Professor Wei cooperated very well-

Then he stretched out his second finger,

Professor Wei, a world-class paleontologist;

Wang Wei, a world-class commercial director;

No matter how good his plan is, it is not as good as the "Tyrannosaurus Rex"'s appearance time.

The "reality" mentioned here is of course not a 100% reduction of real dinosaurs, but rather a dinosaur that is more like real creatures than ordinary monsters.

The prop group of Dunhuang Special Effects Studio can only be said to be of medium or above level. It is okay to put special effects makeup on the actors and make some relatively simple model props, but mechanical dinosaur models that are often more than ten meters high are not something they can easily deal with.

"The second reason for making the dinosaur model perfectly is that someone has bought it!"

Fortunately, Professor Wei has no impact on him because the amount of advertising sponsorship income has been paid. Basically, it’s all right to just hear it;

But Lei Tieniu couldn't help but care.

For example, although "Jurassic Park" is a dinosaur blockbuster, in the final film, the shots of dinosaurs appearing may not exceed twenty minutes; there will be even less time left for "Tyrannosaurus Rex".

Well, there is really no reason to be harder than this one.

Whether it is Professor Wei, who can only watch fossils to express his imagination, or Wang Wei, who has only seen the image of dinosaurs on the big screen in both lives, at this moment, when he is close to such a real mechanical dinosaur, he can't help but exclaim.

The number one domestic auto manufacturer, which will release several heavy models next year, saw the animation sample of Tyrannosaurus Rex chasing cars, it is said that even the promotional slogan for next year was thought of - "You deserve a car that even dinosaurs can't catch up with you!"

"Tyrannosaurus Rex! That's really an unprecedented dinosaur model!"

Of course, this is more of a joke.

There is also Dunhuang Special Effects Studio, a world-class CG Special Effects Studio;

In addition, he, a world-class physical special effects expert, gathered together to make a movie, and also had to break through many film technology ceilings. How can this not make people ambitious?

However, ambition is ambition, people still have to face reality.

——Nothing can allow students to study paleontology thoroughly than participating in the creation of such a realistic "dinosaur".

"Yeah, it sounds familiar..."

His views fit well with the key points of his work - realistic.

"I think dinosaurs are handsome as long as they are realistic!"

If possible, he hopes to create a perfect "Tyrannosaurus Rex" that represents the highest level of physical special effects!

After all, there are few such opportunities.

Wang Wei's expression is a bit complicated and unspeakable, and his voice is also a bit erratic.

"Who can't believe that before the filming started, we sold the largest 'peripheral products'!"

It’s not that there are no merchants who want to insist on sponsorship, but Wang Wei must first tell a good story, and all shots need to give way to the narrative;

"Guo family, a wealthy family."

The so-called money and willfulness are nothing more than this.

"The inside is a mechanical structure. We apply skin on it, apply lust, and even our teeth are 'armed' in place, just to restore the prehistoric texture..."

No matter how much you say, it’s better to see it with your own eyes. Lei Tieniu showed the first dinosaur model they had made - the sick triceratops.

In the officially signed sponsorship agreement, FAW packaged all the automotive products that appeared in the video for RMB 45 million, and this is only the basic sponsorship amount;

"What!?"

Although Lei Tieniu has always been a regular visitor to the great directors before joining the Jurassic Park project; he has not met many teams with such a high overall level so far-

"Oh, I remembered it, Princess Guo is here! Speaking of which, it is still our 'benefactor' of the re-emergence of Dunhuang, what's wrong with her?"

"I packaged and sold 'Jurassic Park' to her!"

"Damn!!!"

...

I'm a little busy today, so let's go~~~

(End of this chapter)