The entertainment industry shouldn't be like this

Chapter 294 Is this world in chaos?

One thing is recognized that this year's Spring Festival will be the most competitive Spring Festival in history!

In other words, the competition in the Spring Festival is getting more and more intense year by year.

This is because film manufacturers are naturally willing to arrange more good movies to be released when they see the Spring Festival period becoming more and more profitable; and the more good movies they release, the easier it is to attract audiences to develop the habit of watching movies during the Chinese New Year, thus making this period more popular.

And several films this year's Spring Festival films have strong money-making ability.

The big productions alone include the fantasy costume blockbuster "Chang'an List" produced and distributed by China Media and the Lion King introduced and distributed by Tang Yu Media; the most popular comedy during the Chinese New Year is indispensable, and there are two medium-sized productions focusing on comedy elements...

Of course, for "The Totoro", it is different from other movies, and the conflict is not big; only "The Lion King", which is also a family animation, is its biggest competitor.

Tang Yu Media also invested a lot in introducing and distributing this film - overwhelming trailers on TV, bus spray paintings, huge advertisements for landmark buildings, and pre-motivation interviews;

In order to create momentum for the film, Tang Yu Media also invited celebrities from all walks of life to attend the premiere and won the opening scale of more than 3,000 cinemas... The treatment that the "own son" can enjoy is nothing more than this.

In contrast, the promotion and promotion campaign of "Tongkat" is really not enthusiastic at all, and I haven't even seen a few trailers on TV; the only highlight is offline - many merchants launch various joint products, and the cute image of Toongkat frequently appears in chain catering, shopping malls and other large and small consumption places...

But an expert can see at a glance that "Tongkat" is already at an absolute disadvantage in publicity.

"The movie is not important, what is important is the dolls. It's so cute. Give us one set, no, two sets!" A girl couldn't wait to raise two slender fingers.

Li Junwu hurriedly introduced, "Yes, this is the perimeter of "The Totoro" next door. This movie is also full of praise. You can go and have a look."

——They also came out of the Lion King cinema.

Fortunately, there is also "The Lion King"!

However, slowly, he found that something was going wrong!

——After all, who would buy a "sofa" in the cinema?

No one expected that Wang Wei, who was considered to have kicked off the 1994 film year and even dared to "invitation" to filmmakers around the world, actually showed his "sumo" at the beginning of the year!

——Yes, no one cares about the real director Xu Zhonghe, the public, or the entertainment-sensitive audience's focus is on screenwriter and producer Wang Wei!

But the young mother didn't ask about the price at all. Before her husband could speak, her eyes flashed and said, "I bought it!"

Generally speaking, the quality of publicity determines the base of curious movie fans, and the distribution channel determines the chances of curious movie fans going to the cinema - if you do a good job of publicity, the people across the country will see it, and the number of fans who are interested in it will be more interested; if you do a good job of distribution, you can have three to four thousand cinemas on a large scale. It is convenient for fans to watch movies, and the chance of entering the cinema is high.

At this point, even the five major entertainment media will focus the reporting center on Wang Wei.

After the two girls happily left with the "Tongcat" in their arms, they didn't wait for Li Junwu and his colleagues to complain about this weirdness, and another audience came.

"This may be an important symbol of Wang Wei's declining path - before that, whatever movie he created was a big hit; and "The Totoro" is likely to be the first movie to end this rule: to be honest, it is not a bad movie, but from the box office performance and the audience's choice, such performance is a failure, which proves that his creative vision may not be as sharp as before..."

Through success after success, young geniuses cultivate a confidence that no one else can do; and this confidence in turn makes young geniuses dare to try innovation, inject more vitality into their works, and thus succeed one after another;

But once a mistake is made, it may not affect his status immediately, but it is very likely that he will worry about whether the next work will be popular at all times... Once he enters a state of worrying about gains and losses, the genius will no longer be magical!

Some more mean "anti-kings" even talked about Wang Wei's remarks that "I'm not worried about the box office at all", claiming that Dunhuang will never miss the "comedy" of the Spring Festival - this is the funniest joke in this year's Spring Festival!

only……

——This is considered a tolerant evaluation.

In just a few days during the Spring Festival, Li Junwu really felt that this world was too magical!

When he was about to get off work at night, he was shocked to find that almost all the peripheral products of "Tongpao" were sold out!

And this is almost the next portrayal!

Since sending off these customers, Li Junwu has never been idle again. As more and more people crowded at the counter and wanted to buy around him, he almost couldn't get busy.

"...Okay! In addition, there are also "The Lion King" around here. Do you want to watch it?" Li Junwu twitched in a hidden way.

This is a family, a young parents with a little girl.

To compare it briefly, "The Lion King", which is also an animated film, received a box office of 30 million yuan in a single day, which is more than twice that of "The Totoro".

OK, at least reputation is rising. According to general rules, professional reputation is full, which will inevitably play a certain publicity role. There should be a wave of explosions in the subsequent period.

Li Junwu couldn't understand what kind of mystery this was, but the customer is God, and satisfying God is the most important thing.

"I want this toy in my mouth!" The little girl stared at the sofa with round eyes and shook her parents' hands hard.

This is true. "The Totoro" ushered in a small explosion the next day - it was really "small", with a single daily box office of 15 million!

Looking at "The Lion King" again, the box office soared to nearly 50 million on the same day; in addition, the reputation of other major movies was quite good, and the box office explosion was far better than that of "The Totoro", and the result was that the latter's position on the rankings was even more behind.

"Kids, this is not a simple toy. This is a lying-fitting sofa chair in Chinchilla, which restores the appearance of the big Chinchilla's fluffy fur and round belly. It also has a 14-stage elevation design. You can adjust your favorite angle by yourself. Whether you sit, lie down or lie down, you will feel relaxed and comfortable... and it looks quite large, but it is covered with a titanium skeleton and is actually very light."

This is a precedent.

"I really don't know which one is a joke!"

Soon, the first day of the Lunar New Year came, and the painting of "The Totoro" started as scheduled.

For example, at the moment, two girls stopped in front of the product cabinet and looked at the chinchilla doll and said, "Oh, it's a cute feeling! Is this also around the movie?"

But something that surprised everyone. This animation, which performed well in the audience's reputation and professional ratings, only won 12 million yuan on the first day.

Li Junwu showed his most enthusiastic smile, "Okay, I'll pack it for you right away..."

Behind the smile was the strange mood that was barely suppressed.

The "anti-kings" were already ecstatic: "Hahaha, this arrogant guy finally fell!"

——Because he clearly saw that they had just walked out of the theater where the Lion King was screened.

Originally, he was not disappointed with the unsatisfactory box office performance of "Tongkats" - how could such a box office support the surge in his peripheral sales performance!

"No, we want to have a chinchilla. Well, it's called a chinchilla, right?"

Li Junwu introduced with a smile that the words behind were naturally for the little girl's parents.

"……right!"

——This is the largest peripheral product in "The Totoro". There is only one set available at the counter of the selling product. Li Junwu once felt that he would definitely not be able to sell it.

Of course, the price is also beautiful.

No matter which aspect, "The Totoro" is far behind "The Lion King"!

The remaining suspense is just to see whether "The Totoro" is like the previous Dunhuang movies, relying on its quality to seize the opponent and even wait for an opportunity to overtake...

At this time, the little girl glanced at the "huge" chinchilla sofa at a glance.

If "The Totoro" hits the box office, they will definitely not "invest enemies"; but since it's just a joke, they will naturally make unceremonious efforts to fuel the fire-

On the other hand, although it is not as good as "The Totoro", the sales of "The Lion King" peripheral products are actually pretty good.

Li Junwu should have been ecstatic about this situation, but he was only confused in his heart at this moment.

"So many people are watching this movie but going to buy the surroundings next door? Is it because I have little knowledge or is the world in a mess?"

...

It's early ~~~

(End of this chapter)