The entertainment industry shouldn't be like this

Chapter 303 When the "rural country" really surrounds the city...

When night fell, in a small county at the southernmost part of China, standing at the door of the KTV with neon lights flashing and deafening sounds, there was a bit of an illusion of being in the "Beijing, Shanghai and Guangzhou".

"No, no, no, no, no, I won't continue anything after this cup!"

"Hahaha, it's great to drink when drinking and having fun. Mr. Tang has expanded his theaters to three surrounding counties this time, and both the money and the future are great!"

"Haha, big no, no matter how hard it is, it is still in the small pond. Even the theaters with a little climate don't like this little trouble..."

"This is called God's great responsibility for this man. I believe that this small pond will definitely not trap Mr. Tang at the moment. Maybe one day it will jump out. You will have to take care of your future business!"

"Haha, stop making this arrangement for me! Lao Fang, I know your intention, but Hong Kong Zhen gave you 40% of the screening schedule, I think it's really enough!"

——But the above requested me to be at least 50% of the screening!

Fang Zhe silently replied in his heart.

——What they are talking about is the second film produced by Dunhuang this year, the schedule of "Nine-Prince Sesame Official"!

He covered his face with a hot towel that his subordinates had prepared for a long time before breathing a sigh of relief, "It's done, the three surrounding counties only arranged 65% of the screening schedule!"

"Happy! Come on, I'm done, I wish you a happy cooperation!"

Mr. Tang almost jumped up.

——This is the case in a small county town. If you don’t drink, you will basically lose social interaction. If you can’t do things, you will have to drink. If you can’t do things, you will have to drink even more.

The final result made President Tang admire him very much - he pointed out all the points!

I have to say that this added a lot of weight to his judgment this time.

"Although from a broad perspective, third- and fourth-tier audiences have the same explosive points as first- and second-tier audiences. As long as the film quality is excellent, the hot products will be hot products everywhere, but based on our Dunhuang's practical feedback on multiple movie projects and

Data statistics summarize the unique market rules of third- and fourth-tier cities..."

Thinking of this, Mr. Tang has a tendency.

What if you are misled by Dunhuang?

Fang Zhe naturally saw that the other party was undecided, so he fell down the last straw.

"Let me say so, if I'm not sure, it's impossible to make things difficult for you. Isn't "Tong Kongo" the same?"

"And this is not a conclusion that has been reached without any evidence. We Dunhuang collected some data online. Well, the data of movie fans in the third and fourth tier markets will be quantified into a "want to see the index" - in the third and fourth tier markets,

The Green Miracle's "Wanting Index" is 29%, and "Nine-rank Sesame Official"-"

Fang Zhe raised it to 70% by himself, not for bargaining, he really aims for this—

The subordinates are dancing,

Mr. Tang stood up and poured Fang Zhe with wine.

Big cities can slowly adjust the screening according to subsequent box office, but the audience's consumption capacity and willingness of small counties are relatively limited, and they usually only watch one movie - this means that after watching a movie, the next movie will be unsatisfied.

I won't watch it even if I do;

In small places, word of mouth is even more powerful - when the first wave of audiences has a bad reputation, other audiences may not even have the willingness to enter the cinema;

"Boss Niu Pi!"

If you are in a cinema in first- and second-tier cities, this is not too much, but it is simply impossible!

After all, most cinemas in first- and second-tier cities are franchised theaters and will be guided by large theater chains. Some theater chains even have regulations that single-film screening cannot exceed a certain proportion;

But isn’t the cinema under Mr. Tang’s small cinema in a small county town?

Most of the small theaters in these small counties are operated independently, so there is more freedom in the screening ratio. As far as Fang Zhe knows, in these small theaters, it is not without precedent to give 90% of the screening of a movie.

"Nine-rank Sesame Official" officially launched the publicity period, and the theater itself is the main place for publicity materials. At the same time, the competition for painting resources is also carried out simultaneously.

Mr. Tang asked while rubbing the wine glass, smiling,

"I'm very confident! Then tell me, how many films can I schedule to ensure the most box office?"

That's true!

Mr. Tang nodded subconsciously.

Mr. Tang really felt that he was being guided: not to mention anything else, Dunhuang's online marketing has also gradually made a reputation. In addition, with the strategic cooperation of Weibo technology, Dunhuang now gives people a

He is very good at utilizing the Internet, especially in the field of online marketing, and is a pioneering industry authority!

Of course, this also has some reasons why it is consistent with his daily experience.

It is wrong to let such a "top contestant" only get 30% of the filming schedule. It is not that there are only two movies released, so the canvas that "Miracle of Green" can get is not as much as one-third of "Nine-rank Sesame Official"?

Don’t say it’s done, it sounds like it’s too much!

"Yes, 70% of the screenings were scheduled." Fang Zhe didn't seem to feel that his requests were too much.

You know, there is also a Hollywood-introduced film called "Green Miracle" in the same period, which has already started previews in North America, and is said to be highly praised.

Even so, 70% of the screening still made his scalp numb.

Arrange the screening according to market laws! Generally, only large theaters can do it because they have professional team analysis;

Mr. Tang twitched his mouth. He wanted to say, "You have to be polite, we can be considered a small fifth-tier city at most", but he still held up his ears and listened at the first time-

"At least 65%, so I can guarantee that I can get the crew to do roadshows!"

After the matter was agreed, the nightlife with bright lights and wine had just begun.

“70%.”

Mr. Tang, who manages three theaters, is the key figure in deciding to schedule films in theaters in the surrounding three counties!

Lao Fang's family took away 70% of the screening, which means that only 30% of the canvases remained in the same period.

"70% of the screening... It's not easy to arrange. You can only 60% of the screenings for you at most, but I also have requirements that the crew will come to our side for roadshows!"

"oh?"

Small theaters like them either follow the screening arrangements of popular theaters or judge based on their own experience. In short, there is no rule.

A new star like Zhou Qiming will cause a sensation when he goes to any small county town for roadshows. It is a bit difficult to not sell movies in a crazy way.

“What? 70%?!!”

Fang Zhe filled Mr. Tang's glasses quickly and said in pain.

Good plan!

Fang Zhe couldn't help but sigh when he heard this.

Mr. Tang's expression was shaken.

Therefore, for a small theater like his own, whether it can hit the hit in the first wave means whether to eat meat or drink soup later.

"Let's talk about the subject matter, "Miracle of Green" is a suspense film, while "Nine-rank Sesame Official" is a comedy or is adapted from a familiar story among Chinese people - it's hard to say in big cities, but in low-tier cities, I dare say the former will lose.

It was miserable;”

Of course, this is a relatively extreme example, so the goal set by Dunhuang for these propaganda and promotors who "go to the countryside" was only 50%.

"Take "Nine-rank Sesame Official" and "Green Miracle" as examples. The starring of "Green Miracle" is an international star, right? It's famous enough to beat Zhou Qiming; however, the former may be empty when it comes to a big city, but

In third- and fourth-tier cities, he combined with both of them can't beat Zhou Qiming;

"Mr. Tang, you are really good enough! But am I sorry for you? After all, you can get more box office..."

Fang Zhe smiled and glanced at Mr. Tang with a moving expression, and spit out an expected number - "66%!"

When "The Totoro" was released, he originally wanted to add more screenings for Dunhuang's reputation, but Fang Zhe said both inside and outside that the box office of the movie would not be too ideal; and when the film was reduced, he also said nothing, but

I suggest he prepare more surroundings...

It was midnight when the cup was messy. Fang Zhe was familiar with placing the bills to his name before he returned to the office staggeringly.

There is still a big difference between the market in small counties and big cities.

"After conquering the last three counties, our screening rate in third-tier and below cities in Guangzhou has exceeded 60%, and any opponent will be stunned."

"Don't be too happy too early. First- and second-tier cities are still large-scale markets after all. Perhaps competitors will strive for a few percentage points in the screening rate, which will offset all our advantages in the county."

Fang Zhe poured a plate of cold water lightly, but he remembered the mobilization that the boss Wang Wei of the boss gave them "going to the countryside"—

"We don't like the five major markets in the third, fourth and fifth tier cities, and we can like Dunhuang; not only can we like them, we also want to turn them into the basic market; when the countryside really surrounds the city, we won't be able to be in a defensive position!

”

...

Hmm, I'm having a holiday with my girl, I'm just a short time~~~

(End of this chapter)