The entertainment industry shouldn't be like this

Chapter 39 Fishing is the primary productive force

Wang Chuanqi stepped into Wang Wei's office with a happy face, but his steps hesitated.

Wang Wei was the only one in the spacious and bright office. He was sitting elegantly on his office chair, looking at the blue sky and white clouds outside the window, quite absorbed in concentration.

Lao Wang felt sour and said quietly: "It's great to fish at work, isn't it?"

Wang Wei didn't look back: "It's so cool! The mountains and rivers are scattered in an orderly manner, and the fireworks in the world are as usual. All kinds of calculations are unwise, and fishing is the most natural thing."

Lao Wang was almost overcome with anger.

I'm busy working here, but this bastard is lazy and actually writes poetry?

As if there was a radar, Wang Wei withdrew his gaze before Lao Wang's anger broke out, and smoothly switched to work mode: "Have the sponsors been negotiated?"

"Not yet." Lao Wang said angrily, "But it's not a big problem to take it down."

"I think so. Tiered sponsorship reduces the risk of their large investment. If they don't even dare to gamble like this, there is no need to talk about sponsorship." Wang Wei said naturally.

In the final analysis, sponsors willing to place ads are just like an actor wanting to star in his new film or an investor wanting to invest in his new film. They are all betting on one thing -

At the very beginning of a film, the producer's job is actually to properly integrate some of the key production factors of the film - script, director, stars and funds - to create the prototype of the film.

However, when we arrived at Wang Wei's place, things were different again——

But he understood one thing.

Lao Wang seemed to understand.

If you don't learn how to fish, how can you have a bigger picture?

This is a bit scary.

It is easier to succeed when you cooperate with successful people!

What he is talking about is actually the big data thinking of the new era.

However, seeing this guy fishing skillfully, Lao Wang's resentment came up again.

——Who said he had seen the original film? This allowed him to stand on the shoulders of his "predecessors" when filming and editing.

This is unacceptable to investors in a mature market.

The question suddenly returned to the company, and Lao Wang's eyes narrowed: "What should I say?"

After all, it was hard for him to imagine that the Internet would become an indispensable tool in everyone's life in the future.

The director is himself, needless to say;

He also took out the script and handed it over to the screenwriting team for further revision and polishing. As far as he knows, it has now reached the third version, but he is still not satisfied;

The star, the biggest Shen Zhenyi, has been finalized, and the supporting actors have also been finalized. The other actors have been handed over to the deputy director Lao Xu to lead people to audition, at least he will not be needed in the first round of auditions;

Lao Wang nodded: "These plans are the commercial secrets of major distribution companies."

Speaking of which, Wang Wei's situation is really special.

You know, because it is far more mature than it was in another time and space, China Entertainment today, like Hollywood, is a producer-centered system.

"Well, I took a look at the bottom of our marketing department. What should I say? It's not to my satisfaction." Wang Wei said bluntly.

Wang Wei doesn't feel like he's "passing the blame". He's obviously more mature than when he made the last movie, okay?

"I really should find a producer for you, who can always supervise you with a whip from behind!"

This requires producers who always pay attention to the market and have a better understanding of the current audience tastes to make final checks.

But in this era when the Internet is still a portal, only a few trend-setters have the concept of big data.

Of course Lao Wang didn't know the latter point, but Wang Wei said that he did a pretty good job, and he really couldn't refute it.

"Restructure Dunhuang's publicity and distribution department and rely on new big data analysis methods to obtain data and formulas for film promotion and distribution." Wang Wei concluded.

Funds... Damn it, doesn't this job fall to him, Lao Wang?

Wang Wei's vision seems to have transcended his status as director and producer.

Back to "Genius Gunslinger":

"But haven't you noticed? With the development of the Internet and the growth of new generations, the old film promotion schemes based on experience are becoming ineffective."

Although the new film has not yet been released, as a producer, he is already considering the audience development of the film.

Lao Wang seems to understand somewhat, but not completely.

Once they have the final editing rights, they will inflate themselves and cut out some movies that are not in line with the audience's taste and are especially self-made.

——Look, almost all the work has been "dumped" by Wang Wei to other people. Isn't he a director and producer who can handle it with ease?

Wang Wei and Lao Wang dismantled the script to find props that were really closely related to the plot and suitable for advertising, such as stationery and the like. The manufacturers were very happy to make money, but their annual advertising investment was only so little.

Don't expect to get a lot of money.

Wang Wei glanced at him: "Now, this is the jealous face of a man. I can be lazy, isn't it because I did a good job as a producer?"

Tiered sponsorship thoughtfully gives them a step up - if the box office is not ideal, all that will be wasted is a basic sponsorship; if the box office is a hit, the value of product placement will be greater, and more blood will be generated.

So why not.

for example--

Therefore, whether Wang Wei can continue to be successful is the key to whether he can get a large sum of money.

Times are changing, and people living in them often don't realize this.

How could Lao Wang, a "master of money fraud", be unprepared?

The only problem is that the manufacturers are not stupid, and they also understand that small gambling can make people happy and big gambling can harm their health.

"You should know that in the past, whether it was the Big Five or us in Dunhuang, different types of films used different publicity and distribution plans."

After all, everyone knows that directors are such creatures. From time to time, idiots or young people who want to challenge market habits will suddenly appear.

Once he comes, he is the employer and no one has more power than him;

Secondly, even if he has the final editing rights, he will be more rational than ordinary directors.

"So, you want to..."

Only computer and mobile phone manufacturers can hope to cover their production costs.

Wang Wei frowned and continued: "I asked them to analyze the plot, stars, and regional background of "Genius Gunslinger" to identify the target audience for precise marketing, and found that they completely ignored the Internet, and then..."

He knocked on the table and said: "I was just thinking that if Dunhuang is like this, the Big Five shouldn't be much better. Does this give us an opportunity to overtake in a corner?"

It can be said that if any director is also a producer and can produce a very good movie after taking control of the final editing rights, then this director will definitely become a big boss.

For example, the old man from their family in the past, or the current top-tier directors from China Entertainment...

And what kind of existence is it to transcend being a director and also a producer?

The boss of the boss?

Lao Wang didn't dare to think about it.

What confused him even more was, was fishing the primary productive force?

Otherwise, why would this guy have so many thoughts that make him unclear?

…

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(End of chapter)