The entertainment industry shouldn't be like this

Chapter 69 Breaking the Sweeping Trend of Circles

On TV.

Shen Zhenyi always had a charming smile on her face: "...Yes, after the efforts of our crew, the publisher Dunhuang decided to broadcast "Genius Gunslinger" to students for free in some remote areas of the country."

"Why was such a decision made?" the reporter asked.

Shen Zhenyi smiled, her expression extremely serious.

"Because our crew received many letters from students in remote areas. They said that they saw the voices of their peers in the newspaper, which were very lively, but did not belong to them - there was only one movie theater in their area, not even one... It’s like being excluded from the bustling world.”

"We were shocked after seeing it. After discussion, we decided to do something for them."

"Of course, due to the need for organization and manpower, it is impossible to put it all in place at once, but this activity will last throughout the summer vacation, and fellow journalists can also supervise it."

"Aren't you afraid of being accused of inducing students to cheat?" the reporter asked again.

Shen Zhenyi blinked and said calmly: "We invited many teachers to watch the movie for this purpose. After watching it, they all said that they didn't want their students to watch the movie because of the title, but after watching the movie, they would recommend it to them. , quite educational.”

If Dunhuang's nirvana and rebirth is a process of forging swords, he positioned himself as forging the tip of the sword.

Many adult viewers are fond of this movie because of this.

Whether the next film can break through the circle becomes the key to determining how sharp the tip of the sword is.

In terms of being interesting - if a youth film is turned into a spy movie, how can it still be interesting?

There is no peeing throughout the whole process, and the emotional involvement is impeccably rendered. The whole movie-watching experience is tense, tense, tense;

On meaningfulness - Examinations have built a bridge and directly projected the conceptualized social status into campus life. This is not meaningful, so what is meaningful?

Then, friendship is slowly cultivated through such step-by-step contact.

"The heroine I played is actually not perfect at all, but she used her own choices to tell everyone that no one can cheat their whole life."

For example, despite some setbacks, it still achieved a huge box office hit in its first week.

"The person who yelled, 'Squirt, scream loudly, we are not afraid of big trouble' is not a fool! You have a good memory, you Lao Wang have such a good memory!"

Lao Wang choked, thinking that the one who made the most noise every time seemed to be himself...

Wang Wei glanced at him sideways.

They still don’t know that sometimes kidnapping a movie in the name of political correctness can really make all the film critics sing praises together.

Especially when the quality of "Genius Gunslinger" is indeed guaranteed, this feeling of "having its hands tied" is even more obvious.

Coupled with the impact of previous public opinion wars - why do student groups "bombard" adults because of this movie? Why do some in the media brag about it, while others scold it? Why does it cause a chain reaction of cheating incidents in real life? ?

Many potential viewers listed this movie among the must-see movies in the summer and went to the cinema one after another.

At this time when charity characters are not so popular, this method should still be effective.

Wang Wei usually doesn't get involved in such specific matters. Hearing this, he nodded and said, "You can just figure it out."

"I don't want to stand on the moral high ground and judge whether this choice is absolutely correct; but I hope that while the movie can bring entertainment to students, it can also bring some thinking and some vigilance, which is enough..."

"Of course, communication with local theaters is essential in this. We can't let people think that we are trying to steal the audience..."

And some viewers who read the positive reviews from film critics found that the various details in the movie were really well done!

And with the arrival of friendship, Dunhuang's distribution network gradually covered it.

Most of this is due to the student group, so it is difficult for Wang Wei not to side with them.

There was warm applause.

She went on to say seriously: "Although this is a movie with the theme of cheating, and even the filming of cheating is very hot, it does not affect it at all as an anti-cheating movie."

What Xiaozhen is doing now is to break through the audience circle by selling charity characters.

——Wang Wei thought while stroking his chin while listening to Lao Wang's progress.

After deciding on a plan to use charity activities to drive subsequent publicity, Shen Zhenyi was the one to announce it, and Wang Wei was definitely not the one to announce it. This became the consensus of the crew almost instantly.

Who wants to be known as someone who doesn’t support charity?

There is no way, Shen Zhenyi just has the ability. When she is serious, everyone feels that she is sincere and contagious.

Unexpectedly, instead of over-hyping, they devoted themselves to charity activities with a clear style and took practical actions to give back to the student groups who supported the film.

However, the financial ability of the student group is limited after all. If we rely solely on them, the stamina of "Genius Gunslinger" will be obviously insufficient.

His main concern is still on the box office of "The Genius".

…

No wonder some film critics say that in the youth film genre, "The Gunslinger" is the best work; even if it goes beyond the genre, no matter what the critical perspective is, it is still a masterpiece that can withstand criticism.

Originally, as the "real-life "Genius Gunslinger"" incident occurred one after another, the relevant units have already stood up and stated that they will thoroughly investigate the truth and will not let anyone involved in the case go free.

He smoothly changed the subject: "Well, I have already recruited people, starting from small counties in remote areas of the northwest, to cooperate with local schools or children's palaces and other units to allow students to watch movies for free with their student ID cards."

——A mirror extends infinitely, and the heroine inside is from the front and the back. The interlaced and extending shots show how well the entangled psychology of facing the choice between huge money and morality is shown?

By the way, the heroine on the front seems to be wearing glasses, which looks very much like his father. Does it symbolize another self in the heroine's heart?

Well, it’s really hard to fully understand the psychological changes of the protagonists even after playing the game.

However, he didn't care if others said it; but Lao Wang couldn't stand it when Lao Wang said it to him.

——The box office of "The Genius" continued to exceed 30 million on Sunday. So far, it has been in theaters for five days in the first week, and has won a total of 126 million in the weekly box office, winning Dunhuang's first weekly box office championship in the summer season in the past five years.

Everyone thought that the crew of "The Gunslinger" would keep up with the hype and continue to increase the popularity of the film.

Facts have proven that this charity-style publicity is indeed much better than the smear and counter-smear campaign of its peers.

At first glance, oh my, it’s really awesome!

It is said that whether a movie is a good movie is actually very simple. It depends on whether it meets two points: first, whether it is interesting, and second, whether it is meaningful.

Wang Wei is just the opposite. When he shows his face, no matter whether he is serious or sarcastic, everyone will just analyze it with a magnifying glass. What does this guy have in mind?

Wang Wei:MMP......

"Bang." Wang Chuanqi paused the TV screen.

Most film critics who cherish feathers dare not smear it casually.

"Tsk, why are there so many differences between people? Look, when Xiaozhen holds a press conference, everyone is peaceful. What about your kid? Every time, sparks fly..." Lao Wang laughed.

Wang Wei beside me.

This allows "The Genius" to still have a huge attendance even as it enters its second week of screenings!

Moreover, the practice of using charity to drive publicity has an unexpected benefit -

Damn it, some bad movie critics spoiled my senses and made me put off watching it until now!

The satisfaction of these audiences further spread the word of mouth.

For example, in another time and space, the superhero movie "Black Panther" was hailed as a masterpiece by Hollywood.

The charity promotion of "Genius Gunslinger" just happened at the right time.

But by this time, competitors sadly discovered that smear tactics could no longer stop this movie from breaking through the circle!

In other words, not only the movies released at the same time are in danger, but the movies released later are also in danger!

…

Families, today is the first day of the category recommendation. Together with the reading data from the next two days, it will determine whether you can advance to the next round. You must not stop reading. I love you, pen refill~

(End of chapter)