The Era of Hard Work

April 25th, Sunday, the tenth day of the third month of the lunar calendar, it is advisable to start work and enter the house.

Burger King's first store officially opened!

The gongs and drums were jubilant, the salute was loud, and the scene was surrounded by three floors inside and three floors outside. It was very lively.

Driven by Lu's Malatang Shop, advertisements, posters, leaflets, discount cards, etc. were placed on the surrounding campus TV stations, plus the on-site lucky draw at the opening, which attracted hundreds of people to watch.

Lu Dong saw more and more people gathered, so he called Bei Xiangrong, and Bei Xiangrong quickly brought people over to help maintain order.

Opening lottery draw, everyone who enters the store and consumes, has a corresponding chance to draw a lottery with the small ticket denomination, and the first prize is a Burger King membership stored-value card worth up to 1,000 yuan.

Even if the amount in the stored-value card is used up, with this card, you can also enjoy a permanent 20% discount at all Burger King stores.

Opening, membership, etc., these will be used in subsequent marketing.

This time for the opening, Lu Dong did not invite any more guests. It was enough to have Lu's Malatang shop once.

Today's opening ceremony focuses more on interaction with consumers.

Let go of the salute and officially open for business. The store has long been prepared. With the assistance of Bei Xiangrong and his two defensemen, hundreds of onlookers lined up to enter the store one after another.

On the left side of the store entrance, there is a 29-inch large TV placed on an elevated table, playing the foreign fast food commercials shot by Big Ivan and Natasha in a loop.

In the store, the TVs on the first and second floors are also playing in a loop.

Fried chicken, hamburgers, cola, french fries, popcorn chicken, ice cream, etc. These foreign fast foods are naturally high-grade in the eyes of many young people.

The stylized assembly line machine processing does not require good craftsmanship from the kitchen staff.

It happens that many people like to eat this bite.

The store was immediately full of customers, and the long line in front of the bar came out from the open door.

Lu Jianren's gong and drum team was about to withdraw. Lu Dong called Su Xiaoshan over and asked him to drive people back to Lujia Village in a truck.

Lu Dong can still do it.

Lu Jianren got into the car, sat in the passenger seat without any hesitation, and looked Su Xiaoshan up and down: "Big bald man, does this look familiar to you?"

Su Xiaoshan smiled: "Maybe I have seen it in the county before."

Lu Jianren said casually, "Why does Lu Dong have a bald head?"

Su Xiaoshan didn't answer, started the car and took people to Lujia Village.

"This silly boy." Lu Jianren lit a cigarette, "Maybe someone called him Lu Kuisheng, and he has a problem with his long hair."

There were too many people in the store, Li Wenyue originally wanted to help, but after coming over, he saw the posture and refused to go in at all.

Lu Dong stood at the door of the store, waving: "Wen Yue, this way."

Li Wenyue came with a pretty fair woman and said, "Dongzi, good business!"

Lu Dong's eyes fell on the girl next to him, she looked familiar, but couldn't remember the name.

"This is Yuan Jing." Li Wenyue knew at a glance that Lu Dong forgot what his classmate's name was, and introduced, "We're on the same level as us in high school."

Lu Dong deliberately patted his forehead: "Look at my memory! Old classmate, I'm sorry."

Yuan Jing, as her name suggests, looks very quiet: "It's okay, Wen Yue said that your place is open, so I'll come here uninvited, just to join in the fun."

Lu Dong said, "Welcome, welcome."

Li Wenyue continued, "The No. 1 middle school reunion I told you about last time was Yuan Jing's idea. She and I have been in touch with a lot of people recently, hoping to hold a group activity someday."

Lu Dong was very caring: "Okay, you are sure, I will also participate."

Yuan Jing looked at the people queuing up and said, "Lu Dong, your business here is really good."

Lu Dong smiled: "Wen Yue, why don't you and Yuan Jing go to the shop in the south? There will be fewer people there."

Yuan Jing tactfully refused: "I'm an old classmate, you're welcome, I have to leave soon."

Li Wenyue explained: "She's going to the county seat and going home."

Lu Dong brought over the folding chairs he had prepared long ago and put them in front of the store, and put the mineral water on the side, so that Bei Xiangrong and the others could have a place to rest.

Yuan Jing didn't stay for too long, so she left quickly and went to the bus station to take a bus.

Li Wenyue stayed behind, looked at the people coming in and out, and said, "Dongzi, this store is too small."

"It's a bit small. At that time, I thought that many people would take it away." Lu Dong had done this business before, and the dine-in people only accounted for a part of the buyers, or even a small part: "It seems that college students have a high enthusiasm for consumption."

Li Wenyue said: "I have asked many students specifically that this kind of food is very popular. I have been researching this aspect recently and collected a lot of information. As far as the current domestic fast food industry is concerned, fried chicken burgers represented by KFC and McDonald's , revenue and popularity are far ahead.”

"You specialize in research?" Lu Dong was curious.

Li Wenyue smiled: "If you're not in the fast food industry, I'm just guessing."

Lu Dong answered: "If you figure out a good idea, remember to tell me."

He looked at the Feiyang hot pot restaurant in the north that was still under seal, and there might be a chance to expand.

If you can buy it in the store here, you can use the method of Yang Guoqiang and Yang Fugui to open a door on the wall.

But Yang Fugui's case will take two or three months to get a result no matter how quickly.

As many people bought things and left, the people gathered in front of the store gradually dispersed. Bei Xiangrong led the two defenders over to take a breather.

Lu Dong took three bottles of mineral water and stuffed one bottle in each hand: "Brothers, take a break."

Bei Xiangrong unscrewed the cap of the bottle, took a big gulp, watched the flow of people coming in and out at the door return to normal, and said, "I can't hold back, I have to leave in a while, at 11:30, there is a ceremony in the South Convention and Exhibition Center, we have to go and maintain it." order."

Lu Dong asked, "The convention and exhibition center is going to be completed?"

Bei Xiangrong said simply: "The first phase is almost the same, and we have to wait a few months for all of them to be put into use. The previous developer wanted to run away and asked us to catch them here. It did not cause too much loss of assets, and the transition with the new developer was smooth. But it took a lot of time and the completion time was delayed.”

He moved closer to Lu Dong and lowered his voice: "I heard from the gossip that the leaders of the management committee are trying their best to get this autumn's sugar, wine and food fair to be held in the exhibition center."

Lu Dong didn't hear Officer Zhao mention it: "This is a good thing to promote the development of the university town."

Lianfang Xiaoyang answered: "Half a month's sugar, wine and food fair can make us tired."

Lu Dong said: "It's just a gossip. After all, the supporting facilities are not perfect, and there are few hotels around. There will be so many people, and accommodation will be a problem."

"Okay, let's not talk." Bei Xiangrong stood up: "It's time to go."

Lu Dong sent them to the car and came back again.

After chatting with Li Wenyue for a few words, Wang Dong, who had a particularly big head, came from the north: "Mr. Lu, the opening is auspicious! I just came here, and I didn't know about your new store opening. I don't have any preparations, so I'm sorry."

Lu Dong stood up and shook hands with him: "It's okay, Mr. Wang is polite."

Wang Dong looked inside the shop, there was a sea of ​​people: "Business is good."

"Small fights are not as good as Mr. Wang." Lu Dong smiled and invited Wang Dong to sit down: "Internet cafes are a new industry. I heard people say that Internet cafes near Quannan University have to queue up to surf the Internet."

Wang Dong said: "I'm just playing around. There's a total of more than 80 flats on and off the line at eight o'clock. I can't fit many computers."

Lu Dong asked, "When will the Internet cafe open?"

"I'm still going through the line to buy goods, so I have to wait for a while." Wang Dong looked at the Feiyang Hot Pot shop in a blink of an eye: "Is this Boss Yang's shop? Boss Yang has gone in. I don't know what to do with this shop?"

Lu Dong didn't answer the question. During the whole incident, the county bureau listened to his opinion and didn't highlight him. Few people outside knew about his involvement with Yang Fugui.

Wang Dong said again: "Boss Yang has been so prosperous for so many years, he will fall if he says it."

Lu Dong answered with a smile: "If you break the law, you will be punished by the law. Skynet will not miss anything."

Wang Dong pressed his nose with the finger that was missing a knuckle: "This is so true, business must be in compliance with laws and regulations." He looked carefully at Feiyang Hot Pot: "Boss Yang bought two shops and opened them. opened a shop."

The matter is obvious, Lu Dong said: "The wall is a brick wall, not concrete load-bearing. It is said that a door has been opened and it is connected as one."

Wang Dong was not without emotion: "I am late." He sighed, and cupped his hands at Lu Dong: "Lu Dong, I wish you a prosperous business, let's talk another day!"

Lu Dong said politely: "I wish the opening of the online store at 8 o'clock a great success!"

From Wang Dong's point of view, it seems that he is also interested in the two shops of Feiyang Hot Pot. Based on his experience in opening video halls and game rooms in the county for many years, he probably has the money to swallow them.

Once Yang Fugui collapsed, the properties under his banner immediately became fat.

There is a high probability that the three Feiyang hot pot shops in the county will be classified as illegal income and will be returned to the original owner in the future.

Lu Dong has the natural advantage of the county bureau, so there is no need to worry.

Team Zhang also said that he would not make people sweat and cry.

However, the Feiyang hot pot restaurant in the university town is not in the line of refunds. According to Lu Dong's knowledge, these two restaurants are under the name of Yang Guoqiang.

At present, everything related to Yang Guoqiang has not been clearly stated, and the person has not been released for the time being.

Li Wenyue was about to leave, so Lu Dong took him to the store on the south side, and asked him to take back the two books he borrowed last time.

It took Lu Dong more than half a month to finish reading these two books, and he couldn't read them many times in the middle, and Song Na supervised him to finish reading them.

It would be nonsense to say that after reading two books, there will be so much gain, but there is always something to gain.

Li Wenyue took the book: "Next week, there will be a class on business management. The lecturer is the famous Professor Yang from the Provincial University. You can go and listen to it when you have time."

Lu Dong wrote down the time and said, "Okay, I will definitely go when the time suits."

Before leaving, Li Wen became more curious: "Why didn't you see Heidan?"

"It's time for class." Lu Dongjian replied, "Her aerobics teacher taught Heidan a few gifted students by himself."

Lu Dong heard from Song Na last time that the female teacher was looking for a place and was planning to move out to do this job for a long time.

It seems that Yuan Baoshan, who teaches Sanda, is also like this.

Lv Dong went to Sanda class three times on and off, but Qiao Weiguo didn't let the wind and rain come.

Comrade Wei Guo said that the harvest is full.

Burger King opened successfully, and it was the first Western-style fast food in a university town, and it took advantage of the right time, place and people, and the first day was full of customers.

Malatang is somewhat affected, but after a day, the turnover has exceeded 10,000.

In the new store, the price is much higher than that of Malatang. Although the store is much smaller, the turnover on the first day of opening has successfully exceeded 10,000.

The gathering of businesses can generate more popularity and bring more passenger flow. In the next few days, even students from schools that are farther away will come to taste foreign fast food.

The advertising posters and promotional coloring pages of Natasha and Big Ivan that were handed out played a big role.

The store has stabilized for the time being. Before May Day, Lu Dong drove the Santana borrowed by Lu Chun, and took his third grandfather Lu Zhenlin to Beihe to discuss matters with Fang Yan's house.