The Era of Hard Work

After taking their order, Geng Hongju and Li Guang waited for a while before finding an empty table for two to sit down.

Geng Hongju didn't rush to eat, took out her pen and notebook, and carefully wrote down everything she had just observed in the notebook.

Although the decoration of this Burger King is suspected of imitation, the decoration grade is not inferior to that of KFC, and the service details are better than KFC.

KFC has been able to develop to the present, and I don’t know how many company’s characteristics have been adopted during the period.

Geng Hongju knows this very well. Compared with Burger King, KFC still has a lot of room for improvement.

Li Guang had been waiting until the leader finished recording and started eating, then he picked up a hamburger.

The french fries Geng Hongju ate first, dipped in Burger King sauce, which is different from ketchup, had a completely different flavor when bitten down.

Look carefully at the meals on the tray.

She ordered the most representative food such as burgers, French fries, fried chicken legs and chicken wings.

These are also the most basic staple food in KFC.

There are also some that are not available in KFC, such as the pork rolls in her tray and the chicken rolls in Li Guang's tray, which are said to be made with Sennan's century-old specialty craftsmanship.

In the shops on the street, it is not that no one imitates the hamburger fried chicken, but the taste and style are very ordinary.

But this Burger King's meal, from drinks to food, is worthy of the word "excellent" just by looking at its appearance.

KFC's ability to meet such standards is directly related to the unified and standardized requirements. It is hard for Geng Hongju to imagine that a small company from a county would have similar requirements.

These days, how can Taidong's domestic fast food restaurants be so particular?

After tasting a few french fries, Geng Hongju opened the burger box, picked up the burger and took a bite. The bread, cheese, chicken legs, sauce, etc. were layered and delicious.

Not for nothing.

Then try the fried chicken and pork rolls, nothing less.

The taste is somewhat different from KFC.

Even Geng Hongju has a feeling that, as far as she is from Quannan, the taste of Burger King seems to be more to her liking than KFC.

You know, KFC is far inferior to McDonald's in the United States, but in China, the size of KFC is several times that of McDonald's. The most important point is that KFC is trying to localize as much as possible!

The tastes of people in each country are not only different, but also very different, even these Western-style fast foods are no exception. KFC's localization strategy is quite successful, and it is more popular than McDonald's in China.

Now, a Western-style fast food with standardized production, strict management, and more localized taste has emerged in Taidong...

Burger King is indeed small, but what if it develops?

Geng Hongju, as an executive of KFC Quannan Company, must think far away.

Taste a few bites of everything, and then, as her cylindrical figure suggests, Geng Hongju finishes off a whole pile of high-calorie fast food.

Li Guang looked at his tray, it seemed that he did not eat half as much as the leader.

But if you think about it, it's just asking for trouble.

Geng Hongju took a sip of coffee and asked, "Xiao Li, what do you think of his home's products?"

Li Guang knew very well that what the leader wanted was an objective evaluation, not a biased belittling, so he immediately said: "In terms of food alone, it is not much worse than KFC. The taste has its own characteristics."

He could see the door from his position, when he saw a tall young man coming in from the door, he reminded: "Leader, the boss of this company is here."

Geng Hongju looked back, there were two young people who had just entered the door, one was wearing a suit and the other was wearing a down jacket.

Li Guang reminded: "The one in the down jacket is Lu Dong."

Geng Hongju thought for a while and said, "You talked to him last time, go, take me to get to know him."

Li Guang quickly wiped his mouth and hands with a tissue, and walked towards the door.

As soon as Lu Dong entered the door, he saw the person from KFC walking towards him last time, followed by a woman. The woman was not very old, only about 30, and she looked quite rich.

Li Guang stepped forward to shake hands with him and introduced the people behind.

The vice president of KFC Quannan Branch is in charge of market development business. This can be regarded as the top executive of KFC in Quannan and even Taidong.

Geng Hongju saw that Lu Dong's face was unexpectedly young, which was much more intuitive than what was reflected in the materials.

"Mr. Lu, can I find a place to chat?" Geng Hongju asked.

This is not a place to talk, Lu Dong originally wanted to meet people from KFC or McDonald's: "Okay, Mr. Geng, let's chat in another place."

The three stores of Lu's Catering were all full of people, so they had to go to the KFC store next door which was still undergoing final renovation.

The decoration of the first floor of KFC is basically completed, and all the work is on the second floor.

The two sat down to say a few words of courtesy, and then began to get down to business.

Geng Hongju said directly: "Mr. Lu's company came out of Qingzhao and came to Quannan to make extraordinary achievements. It is the west end of Quannan Road. It has experienced RT-Mart and seized opportunities everywhere."

As soon as these words came out, Lu Dong knew that Geng Hongju had a general understanding of his situation, and said, "This is also a little advantage of local companies."

Geng Hongju could hear the subtext in these words. She has not been in business for a year and a half. The person on the other side is so young that she can work hard in the shopping malls. I don't believe it.

"Mr. Lu's stores are opening one after another. In a short period of time, there are already six stores." Geng Hongju asked tentatively: "Will it continue?"

No one would believe him if he didn't continue, Lu Dong smiled slightly: "KFC is a good example for us to learn from chain operations."

Geng Hongju's rich face also showed a smile: "Is it still a competitor who is catching up?"

Lu Dong said seriously: "Boss Geng thinks too much of Burger King. We are a small local company, and the gap with KFC is bigger than that of the Pacific Ocean."

This is true, but Geng Hongju thought of another aspect. In terms of overall scale, Burger King is not worth mentioning, but in the market of the first city...

As an experienced market development manager, Geng Hongju faintly felt threatened.

Lu Dong could roughly guess that Geng Hongju had some thoughts, and then said: "The market for Western-style fast food is huge, and children and young people like it. Burger King is just entering the industry, and it is enough to pick up the corners and corners of KFC and McDonald's."

Geng Hongju looked at Lu Dong, who was young but sophisticated, and responded, "Boss Lu is really humble."

Lu Dong said, "Burger King has never thought of catching up with KFC, and it will never catch up. My company has two other brands."

He is very clear-headed, Burger King is in front of KFC, even if it is only counted as the Quannan market, he is not even counted as a younger brother: "Mr. Geng, I think the market is huge. We can further expand the market for Western-style fast food, so that Western-style fast food can get more customer approval."

Geng Hongju smiled generously: "Lv Dong's idea is very strange."

Lu Dong also laughed: "We can use the two stores of RT-Mart as a pilot. Burger King and KFC will open together. I think it will form a better customer gathering effect and bring more business to our two companies." .”

"I hope so." Geng Hongju found out that she still underestimated this young man. The other party is doing business with KFC for competing products, and it seems that he wants to hug KFC's thigh. He really has a lot of ideas: "When this store opens, I will focus on it. performance here."

After chatting for about half an hour, Lu Dong took the initiative to say goodbye and left the KFC store.

Unlike Malatang restaurants and hot pot restaurants that have no strong competitors, Burger King will inevitably face KFC or McDonald's as it expands.

Of course, the situation of McDonald's and KFC in China is exactly the opposite of that in the United States. It is KFC that really does it.

Du Xiaobing was on the phone at the entrance of Burger Emperor, saw Lu Dong coming, hung up the phone, and said, "Let's go, let's go to Qiansheng Commercial Building, there is something wrong there."

Lu Dong asked, "What's wrong?"

Du Xiaobing came to the front of the car and got into the driver's seat: "On the first day of New Year's Day, there were people making trouble."

Lu Dong quickly got on the co-pilot.

It's not too far from Quannan Road here, but it takes only fifteen minutes to drive to the west end of Quannan Road. After a long distance, Lu Dong saw the side of Qiansheng Commercial Building facing Quannan Road Pedestrian Street, where many people gathered. Pull up the banner.

Today is New Year's Day, from Guangmei Electric Appliances to RT-Mart Supermarket to New Century Movie City, and then to the catering shops along the way, all of them are doing promotional activities, and it is normal for there to be a lot of people.

But Lu Dong could see clearly that the banner that was pulled up was black and white on a white background!

Who would use black and white banners for merchants?

After getting out of the car, Lu Dong and Du Xiaobing hurried over. Because of the crowd, even the entrances of Burger King and Hot Pot Restaurant on the east side of Lu's Catering were blocked.

As the distance approached, the words on the banner became clearer.

"Guangmei Electric sells inferior fakes!"

"The two-day-old computer encountered quality problems, and Guangmei refused to replace it!"

There are seven or eight similar banners, blocking the main entrance of Guangmei Electric Appliances facing Quannan Road. I don’t know if the crowd is intentional or unintentional. The entrances of Burger King and Lu’s Hot Pot are also blocked by these rights defenders. Living.

After all, there are no traffic jams at the entrances of Aijia Beef Noodles and Xiaocheng Story in the east.

When Lu Dong and Du Xiaobing arrived, Fu Zhaoxia was persuading them.

"Uncle, can you stand aside a little bit for your rights protection?" Fu Zhaoxia was very smart, she didn't force her to persuade him, and first gave him a bottle of mineral water: "Our store is blocked like this, and we can't do business."

This middle-aged man in his forties, with an unremarkable appearance, was one of the most eye-catching people in the field, because he had a brand with black characters on a white background hanging directly around his neck, falling to his knees.

It reads - Quan Nan is here with Smelly Light Beauty, shameless cheating and abducting!

As if afraid that others would not notice it, this ordinary middle-aged man was holding a colorful flag in his right hand and kept shaking it, while holding a whistle in his left hand and blowing it vigorously.

"What do you little girl know? Go away." The middle-aged man took the mineral water from Fu Zhaoxia, but he didn't appreciate it at all. Instead, he raised his voice and said, "My family just bought it from Sanlian...no, I just bought it from Guangmei. I bought a big color TV, and it broke within a week after watching it, and Guangmei doesn’t replace it with a new one, but only repairs it, how can there be any reason for this?”

It fell into the ears of people around, causing a lot of echoes. It seems that the electrical appliances sold by Guangmei have quality problems, and all of them broke out today.