The Era of Hard Work

On the tenth day of the Lunar New Year, Lu’s Catering Company officially went to work. Most of the employees were sent to the University City by the company’s rented car. After a brief visit to the company’s headquarters, they all came to the Crown Hotel in the Convention and Exhibition Center to hold the first Lu’s Catering in history. An annual meeting.

It's also a great way to boost morale.

At the annual meeting, eating, drinking, drinking and activities are inevitable.

Every store and every department of the company has a program, and there is a lucky draw.

Among them, Qiao Weiguo, vice president and training director of the company, and Su Xiaoshan, director of the distribution department, won applause for their Sanda performance.

Most of the company's young people, the atmosphere of the annual meeting was particularly lively, even Lu Dong and Song Na couldn't hold back the booing of the employees below, and sang "The Match of the Immortals" on stage.

It's a pity that the singing skills of the two are really not very good. They are only one step away from the five-tone insufficiency, and they are completely defeated by Qiao Weiguo and Su Xiaoshan.

But in the final vote, the two did not win the first prize of the show.

Because the first prize was snatched away by the driver of the general manager.

Lv Jianren took the erhu by himself and sang a section of "Fighting the Tiger Up the Mountain", which stunned everyone.

It was only then that the employees of the company realized that the general manager driver who was usually idle was a talent!

The following lottery draw brought the atmosphere of the annual meeting to its climax. A man and a woman from the Quannan and Qingzhao County Stores respectively won two first prize places and received mobile phones worth more than 2,000 yuan.

After the noon dinner, there was a company-wide meeting. At the meeting, Lu Dong emphasized three aspects, warm service, raw material quality and standardized operation.

These will directly determine the future development of Lu's Catering.

At the end of the meeting, Lu Dong asked people to copy the materials from years ago, and then distributed them to everyone, properly emphasizing the anti-fraud and anti-pyramid scheme.

In a place like Taidong where most people want to be a formal establishment, it is not easy for private companies to recruit and train employees, and it is a lot of trouble to let people who are deceived and kidnapped go away.

After the meeting, the rented car sent the employees back to Quannan or Qingzhao to prepare for the opening tomorrow.

People in the company's management cannot leave, they must stay and continue the meeting.

The management meeting was mainly to talk about the plans and goals for this year. Lu Dong discussed with Du Xiaobing, Song Na and others before, and based on the foundation laid last year, the goals formulated were more realistic.

Further consolidate the Qingzhao and University City markets, fully develop the Quannan market, enter the surrounding cities of Quannan, and radiate to other cities in Taidong.

It is not easy to enter the economically developed urban areas of the peninsula such as Daocheng and Yancheng. Lu Dong's plan is to rely on the expansion of Guangmei and Ginza.

In the next few days, Lu's Catering opened a new store in Quannan, and the Lu's Mala Tang store on Shengda Road opened a few days earlier than scheduled.

Lv Dong and Du Xiaobing conducted preliminary investigations on several preparatory store sites, including Grand View Garden, West Market, Coach Station, People's Shopping Mall, Old East Gate, Zoo, Shilipu Wholesale Market and Luokou Clothing Market.

In the later stage, based on the actual survey data, the specific location, the corresponding store brand type, etc. will be determined.

Quannan is generally relatively easy to determine. After all, Lu Dong has memories of the past, and he can roughly remember the situation of various prosperous business districts in the next few years.

Expansion to other places will enter the blind spot of Lu Dong's memory.

He used to be a small shop owner who worked hard in the high-tech urban areas developed in Quannan and University City. He spent most of his time in surrounding counties and cities.

Lu Dong intends to use Quannan's data as a basis, according to the actual market survey situation, combined with previous memories, to formulate a store location selection standard, so as to avoid minefields as much as possible when choosing a new store address in other places.

This is a big job, and it is difficult for Lu Dong to handle it alone. For this reason, through Li Wenyue and Ma Ming, he contacted experts from the School of Economics of the Provincial University and Professor Yang, and visited with Song Na several times.

Especially Ma Ming, although he is a bit of a nerd, but his own advantages lie here. It is much easier to contact some people than ordinary people.

Ma Ming contacted Professor Yang through Professor Fan's relationship, allowing Lu Dong and Song Na to visit directly.

Those who do academic research, some of them may lack certain practical experience, but they have sufficient theoretical foundation. The more Lu Dong contacts, the more or less he will gain.

In an office of the Provincial University, Lu Dong met Professor Yang who often went to human classes, and directly expressed his intention to come.

There was an introduction from an acquaintance, and the two sides quickly got to the point.

"The best way to divide business districts is to use data to speak." Professor Yang said to Lv Dong: "Data may be biased, but it is more accurate than human subjective judgment. People will be affected by many supervisory factors , thus affecting the judgment, for example, if you lose ten yuan in the People’s Mall, you will subconsciously hate this business district and the relationship with the People’s Mall.”

He is not a pure theoretical school: "The data obtained from the survey, the flow of people, the consumption, the turnover of shopping malls, etc., are all objective data. Using these data to score and make judgments will be more accurate. "

What Lu Dong lacked was high-end theoretical knowledge. If he didn’t understand, he asked, “Professor, do you mean to judge the location of a store in a business district based on comprehensive evaluation and scoring?”

"Yes!" Professor Yang said, "Comprehensive scoring based on the data."

Lu Dong and Du Xiaobing had done a similar preliminary investigation before: "A partner and I used a similar method when selecting stores in Quannan. We are relatively familiar with Quannan, so we used some very simple scoring methods. For example, a certain range of population, schools, companies, government agencies and traffic conditions in the area.”

For the sake of Professor Fan, Professor Yang said in detail: "The initial survey score is very important for a store. Sennan is the second most economically developed city in Taidong, and it is also the provincial capital. It is not difficult to make a choice. But you have to go out of Sennan , to the city or county level in the east and west, for example, the specific choice is particularly important.”

"Specifically, it can be judged from the city's population, income level, consumption power and annual turnover of the business district. Taking Qingzhao as an example, the non-agricultural population is 300,000, the per capita annual income is 6,000+, and the per capita annual consumption is greater than 2,000. The county town is enough to afford your storefront, and the choice of a specific business district depends on people and consumption. Your preferred university town, a dense consumption area, has achieved initial success."

"These can account for 60% to 70% of the comprehensive score. For the rest, there are more detailed and specific assessments. For example, transportation including roads, railways and waterways, and the development prospects of the business district etc."

Lu Dong listened very carefully, and the seemingly simple truth is difficult for ordinary people to sum up.

Professor Yang specifically emphasized: "The development prospect of the business district is very important. A seemingly mature business district will decline rapidly shortly after the store opens, and may not even be able to recover the cost. I have observed this for many years. The biggest criterion for judging is the ownership advantage of the business district.”

Lu Dong didn't quite understand: "Advantage of ownership?"

"It's who will lead the business district." Professor Yang simply explained: "The business circle planned by the local government is more stable. not much different.”

After talking for nearly two hours, Lu Dong benefited a lot. When he was about to leave, he wanted to ask Professor Yang to help him formulate a comprehensive scoring framework.

Professor Yang is a doctoral supervisor, thought for a while and said: "I can open a similar small project, but the school has school regulations, and you have to discuss the details with the school."

Of course Lu Dong understood that it was inevitable that he would have to pay the school a sponsorship fee.

Before Lu Dong left, Professor Yang exhorted: "These things I said are all theoretical and cannot be applied mechanically. They must be carried out in light of the actual situation of your company and social reality. No matter how advanced the theory is, it cannot be divorced from ours. social and corporate reality.”

"Thank you, Professor Yang." Lu Dong said, "I will pay attention."

The theory can be combined with the reality here in Quannan to confirm each other.

After leaving the office building where Professor Yang was located, Lu Dong and Song Na walked towards the school gate arm in arm.

Song Na said: "We need to learn more about running a business."

Lu Dong fully agrees: "We are all newbies, so we should read more books, newspapers, news and school classes."

Since last year, Lu Dong has read a lot of books on economics and management. At the beginning, Song Na had to supervise him to read them steadily, and then he gradually developed a habit.

The things in the books may not be suitable for the operation of Lu's Catering, but more accumulated knowledge may be useful.

That afternoon, Lu Dong contacted the Provincial University through Director Wang, and just after the fifteenth day of the first lunar month, he formally finalized this small project with Professor Yang.

Also in the past few days, it was decided to open a new store in Qingzhao years ago, and Lu Dong officially finalized the address. He will open another Lu's Mala in the commercial street, which is relatively close to Qingzhao No. 1 Middle School and the Dongtou of Vocational TV University. hot shop.

The hot pot and malatang in the county are also completely separated.

Song Na's warm business is also preparing to open a second branch in the county on the commercial street.

On the 18th day of the first lunar month, the No. 1 Sports and Fitness Club officially opened for business. It currently focuses on aerobics, yoga, Sanda and equipment fitness. The first three have the reputation accumulated by Yang Min and Yuan Baoshan, attracting many people to sign up.

However, the monthly, quarterly and annual cards launched by Equipment Fitness will take time to operate.

At the same time, the 8 o'clock online chain Internet cafe, which Lu's Catering holds 30% of the shares, opened in the third store in the university city in the south of the university city, just like the first and second stores near the intersection of the center, opening the door means full .

Maybe it's because the study life in high school is too depressing, or maybe it's because too many people say that it's okay to go to university since childhood, and there are too many college students.

The Internet and games carry the vigorous energy of too many college students.

In addition to college students, there are also a large number of young migrant workers in the enterprise district in the west, and these people are also potential audiences of Internet cafes.

Wang Dong is already planning to open two more new stores.

This will also become a major source of cash for Lu's Catering.