The Era of Hard Work

In this era, cars are basically a symbol of rich people. Unlike more than ten years later, as long as the family conditions are still good, it is not difficult to buy a car.

Most people judge the strength of a person or a company through external things.

For example, the calligraphy, painting and artwork company distributes leaflets in the community, how to judge the economic strength of potential customers? When Lu Dong went there, he occasionally heard supervisors imparting experience to new employees, doing work like street sweeping, and the most intuitive way to see the economic strength of residents in a certain community or building is to look at the cars parked downstairs. Quantity, the second is to look at the air conditioner.

It's pretty obvious that this sort of new Santana is attracting people.

Lu Jianren glanced at the coloring page, pointed it directly to Lu Dong, and said naturally, "I am the driver."

The young man who came over smiled shyly, then walked up to Lu Dong, first gave the promotional leaflet, and then gave the business card: "Hello, my name is Yang Wei."

Lu Dong glanced at the coloring page, the words Pingcheng Hangdong Finance Co., Ltd. were printed on it, and then there were borrowing phone numbers and the like.

The young man glanced at the car, and said to Lu Dong, "If you encounter financial problems, you can call me at any time."

Lu Dong asked, "Are you a regular company?"

The young man said: "Of course it's a regular company, it's officially registered." He hit the snake with a stick and said, "Little boss, do you need it? Not to mention anything else, I can do it for you today for 100,000 yuan." come out!"

Lu Dong was curious: "Are you not worried that I will take the money and run away and find no one?"

The young man laughed: "Boss, you're joking. What do we do? We have a car and your face, and we still need to make home visits. Isn't it easy to find someone?"

Don't ask too much, after the financial company, there must be a billing company.

Lu Dong said no more and was about to leave.

Young people are very persistent: "If you don't need it, you can find out first, and you may need it later."

These people look like they are from other places, and the accent is not far from Pingcheng. Being able to drive means that they have financial strength. This is a good customer: "We are here on call, and the service is absolutely warm and thoughtful!"

He also emphasized: "When you are in trouble, those who can give out a hundred yuan are friends! Those who can give away one thousand yuan are brothers! Those who can give away ten thousand yuan are relatives! Those who can give out one hundred thousand yuan are parents! But we are the only ones who can come up with a million!"

This sounded so reasonable that it was impossible to refute it.

Lu Dong put away his business card and said, "Okay, I will contact you if necessary."

The young man took two steps back and left the car a little bit. He was very polite from the beginning to the end, not like a private lender.

Lu Dong got in the car and took another look. He saw that this person was in the financial company, and he was also the kind of person who would sweep the streets looking for clients.

Lu Jianren drove away, Song Na was a little confused, took the advertisement and business card in Lu Dong's hand, looked at it, and understood what was going on.

"We are not short of money for the time being, and we can borrow from the bank even if we are short of money." Song Na was very concerned about Lu Dong: "Don't even think about borrowing usury."

Lu Jianren also said: "This thing can't be touched. Who can bear it?"

Lu Dong said, "Don't worry, why do we touch these?"

It seems that the financial company in Pingcheng is very famous, but compared with Qingzhao, it can only be regarded as a small business.

The three of them left Weiqiao, instead of going back directly to Qingzhao, they passed through the city and went to Dongwang Zhuanzhuan on the other side.

Compared with Weiqiao, Dongwang is much smaller, and it is quite far from the county seat. In a relatively remote town, there are only a few thousand employees.

Lu Dong and Song Na have learned about the specific situation, and have not included this place in their short-term store opening plan for the time being.

After returning, Du Xiaobing can send someone over to do a specific preliminary inspection.

When entering the county seat, Lu Dong saw the big billboards erected on both sides of the road, with Weiqiao Cotton Spinning on one side and Dongwang Group on the other.

The speed of the car was relatively fast, and the billboard flashed past. Lu Dong suddenly remembered something about corporate sponsorship of professional sports clubs.

Many domestic companies have expanded their influence by sponsoring professional sports clubs or simply operating clubs. For example, the Taineng Group in Taidong took over the provincial football team, claiming to build a century-old club.

There used to be an enterprise group in the south that made a big fuss through football clubs, took advantage of the opportunity to tap the national market, and became one of the few large-scale group companies in the industry.

If it is in the south, this may have a great reference or imitation significance.

But in Taidong, just think about it.

The humanistic environment in some aspects is really bad. Dongwang Group’s purchase of the provincial basketball team is the best example.

In the past, Lu Dong was not quite sure whether Dongwang actively or passively accepted the Taidong Men’s Basketball Club after 2015. The simplest reason is to have the control and management rights of this club.

But this is not the case in Taidong. You pay for the club, you pay for the daily operation and management costs, you pay for all staff salaries, and you still pay for advertising and sponsorship costs. .

However, the team has nothing to do with the Dongwang Group, which invested in the team, from management and operation to all aspects, all of which are under the unified custody of the Provincial Sports Bureau.

It is said that Dongwang Group has no management experience, and the province sent people to assist in the management for a period of time, and then handed over the management rights.

The final result is that Dong Wang has never had the right to manage and operate, and Dong Wang has become a money-loser, even if he wants to transfer the club. He just expressed his intention to transfer the club, but all kinds of intentions of his superiors suppressed him, so he can only continue to be the owner of the club in name only.

Thinking of this, Lu Dong at least made sure that in the future, the method of advertising for professional sports clubs would not work in Taidong.

It is better not to touch the background of a state-owned enterprise that is not as big as the Taineng Group.

I'm not afraid that people won't sell it, but I'm afraid that I won't be able to shake it off after I get it.

As far as the domestic professional sports system is concerned, no matter what industry you are in, you can't get around the various sports associations.

With this money, it is better to invite big-name celebrities to advertise on TV.

As the scale of the three major catering brands under Lu's Catering continues to expand, it won't take too long to rely on Big Ivan and Natasha to advertise, and the effect will become mediocre. It is imperative to invite celebrities to advertise.

Preferably a big-name celebrity.

Lu Dong is also considering this aspect, and it will be implemented in the second half of the year or next year.

Of course, Lu Dong would not dare to use superstars like Liu Tianwang or Cheng Dage who are destined to die as endorsers, no matter how low the advertising fee is.

Some things are so evil, I would rather believe what they have or not.

Not to mention the past, as far as the present is concerned, the companies and products under the endorsement of these two are almost counted.

After returning to the company from Pingcheng, Lu Dong discussed with Lao Du. The people from the market research department are still conducting preliminary investigation and evaluation in the counties around Quannan for the time being, and they will not be able to arrive in Pingcheng until two days later.

This kind of thing can't be rushed, without sufficient investigation, shops outside Quannan City and Qingzhao can't be opened indiscriminately, if it is not suitable, it will be a huge investment loss.

In the next two days, Lu Dong accompanied Song Na to negotiate the opening of Wenxin Warehouse in Quannan Ginza and RT-Mart. Afterwards, Wenxin Warehouse will be able to fully enter these two shopping malls in Taidong Province to open stores.

In addition, Jiang Xiaoxiao joined Song Na's Warm Business and designed several small accessories based on the popular styles in the market. The response from the early trial sale was not bad, and Warm Business is gradually launching its own brand.

Before the arrival of a new weekend, Lu Dong participated in a meeting of No. 1 Sports. After a period of investigation in Quannan area, Yang Min and Yuan Baoshan came up with several alternative addresses for opening a store in Quannan market.

Lu Dong looked at them one by one, but couldn't see anything too specific, so he simply asked professionals: "Mr. Yang, which one do you prefer?"

On the whiteboard in the meeting room, hung a large map of Quannan City, and the alternative commercial streets were all pressed with corresponding magnets.

Yang Min stood up, pointed to the place where one of the red magnets was pressed, and said, "I personally strongly recommend this place."

Song Na took a closer look: "Where is the old sports academy?"

"There are a lot of universities nearby, and it is also close to the School of Art and the Provincial Film Academy, which have high requirements for body shape." Yang Min used to work in the old Sports Academy: "Further to the east, there is the provincial road known as Taidong Silicon Valley. There are a large number of young office workers, according to our investigation, the residents in the surrounding communities are mainly young people..."

She clapped her hands on the whiteboard: "This place itself has a tradition in this area. The Provincial Martial Arts Association and the Provincial Taijiquan Association are here. There is also a Yang's Taijiquan gym nearby. It teaches people in actual combat and Self-defense, it can be said that this area has sports genes and traditions.”

Song Na took this place more than once, and nodded slowly: "This place is really suitable."

Sometimes Lu Dong thinks more: "Will there be any objections to the boxing gym if we open it over there?"

"We are a fitness club, and Sanda is just one of them." Yang Min said with a smile: "The people who practice martial arts with them are not in the same industry at all."

Lu Dong nodded: "That's right."

The two sides are indeed not the same industry, so there is no need to think about it so much.

Deciding on the location to open the store is only the first step. Afterwards, there is still a lot of work to be done, such as finding a store, recruiting manpower, and preparing funds.

Lu Dong falsely participated in the daily operation and management of the First Sports Culture Company.

When he left the conference room, he saw a promotional poster brought by Yang Min, which belonged to the Yang-style Taijiquan gym.

There have been a lot of Yang-style Taijiquan in the past two years, especially Wu Jing's main Taiji master hit, which made more people know the name of Yang-style Taijiquan.

Martial arts give Chinese people a feeling of invincibility in the world, which is closely related to the popularity of martial arts novels and TV series. Such a TV series will inevitably affect the choices of many people.

Qingzhaotai had already pirated "The Grandmaster of Tai Chi", and Lu's Catering also made an advertisement behind the prologue of the pirated drama. Lu Dong took the poster and looked at it. There was a bald man in his thirties on it. , wearing a white exercise suit and standing with his hands behind his back, looking like a master.

On the top of the head, there is a line of slogans - learn Tai Chi, practice actual combat, and find Sheng Qi.