The Era of Hard Work

In the office, Xu Qin put several documents and contract drafts on Lu Dong's desk. These are a series of results of recent work, and basically reached the planned goal of the last meeting.

Lu Dong looked carefully, and in terms of work alone, Xu Qin and her team did a good job.

Xu Qin said at the right time: "Boss Lu, this time we went to Wanwan, in addition to getting in touch with Jay Chou, we also got in touch with Ren Xianqi, just in case."

Lu Dong nodded slightly, in case Jay Chou couldn't reach a deal, he could have a backup candidate so he wouldn't be caught blind.

Ren Xianqi's external image is mediocre, but he couldn't hold back his popularity in the past two years. It is not too much to say that he surpassed the four heavenly kings. He released one album after another, made movies and TV shows like crazy, and destroyed countless classics, such as Chu Liuxiang. , such as Yang Guo, such as Linghu Chong and so on.

Among them, the subversion in the divine sculpture, like a little dragon girl in black, is even more shocking.

However, this just shows that Ren Xianqi is too hot.

"We have initially reached an agreement with Jay Chou." Xu Qin's introduction continued: "This month, Jay Chou will have an event in Quannan, and he will come to visit the company by the way, and the final decision can only be made after the visit."

Lu Dong said: "Yes, you will receive the details."

Celebrities are also worried about being scammed by merchants, at least they need to know the basic situation of the merchants who endorse them.

Like Ronaldo and Kaka, they are used to make advertisements that people can't bear to look at. In fact, they advertise to people without knowing the specific situation.

Lu Dong asked one of the questions: "How many years can I sign?"

If possible, it is best to sign for ten or eight years at a low price.

Xu Qin said: "The opponent's agent stands firm and is only willing to sign for two years at most. From my judgment, Jay Chou's agent team believes that he will be even more popular in the future."

There are not many fools who can be a celebrity manager. Lu Dong doesn't know much about the entertainment industry, but he has experienced the baptism of the super explosion of information. He agreed: "It's okay to sign for two years first, and then we'll see the situation later."

As long as the conditions are not excessive, Burger King can actually stabilize Jay Chou as the spokesperson for many years to come.

Lu Dong thought about it carefully. It seems that Mr. Zhou has never had a big scandal?

This is quite rare in the entertainment industry.

Some brands just signed a contract with a celebrity and just rolled out the advertisement, but the celebrity caused a huge scandal. Even if they can recover compensation later, it will be very delayed.

Xu Qin added: "Lawyer Lu helped to finalize the contract template. I have also communicated with the advertising company. Various advertising plans can be determined before the end of this month."

She looked at Lu Dong: "Boss Lu, where are our advertisements?"

Needless to say in the province, both the evening newspaper and the provincial TV station have cooperation, which is not difficult.

Lu Dong had thought about it a long time ago, and said: "The various provincial TV stations that are currently developing business, related newspapers, and more carefully savoring the channels, I gave you a contact information last time, the female producer, named Ren Qing, with You and my sister-in-law are alumni, so I can help you get in touch."

Xu Qin knew who Lu Dong was talking about, and replied, "I'll contact her later."

Regardless of saving Taiwan or savoring Taiwan carefully, the key to advertising is money in the final analysis. As long as the advertising fee is in place, everything else is easy to talk about.

Xu Qin turned to the other side: "I also went to the Football Association. One of the people in charge of business contacts went to the company's store for dinner in northern Hebei, and the other saw the company's advertisement in the media. The North is also considered well-known, and the Football Association does not reject cooperation with us. The men’s football team currently does not sign food and beverage advertisements, so it is no problem to sign a contract with us. As long as our expenses are in place, we can sign a contract at any time.”

"The sooner you can sign and make an appointment," Lu Dong said, "From the start of the qualifiers in the middle of this month to the end of the budget match at the end of the year, this is the stage that attracts the most attention in the four-year cycle of men's football."

After talking with Lu Dong last time, Xu Qin went back and checked the information: "Mr. Lu, even if we only ask the Football Association to authorize and obtain the corresponding promotional materials, it will cost millions of dollars a year."

She reminded of the risks involved: "It is true that once the men's football team enters the World Cup, this advertising authorization contract may bring us ten times or even twenty times the return, but based on a rational analysis, the men's football team enters the World Cup, which is a small probability. Incident, based on the information I have collected, there is no problem qualifying in the first stage, and the top ten games in the second stage will inevitably be defeated. If the men’s football performance is not good, the advertising effect will be greatly reduced.”

Lu Dong said: "There are definitely risks, but what we want is a one-year short contract. If the men's football team does not qualify, there will be an advertising effect. Besides, I think the men's football team's qualifying is a high probability event."

Xu Qin has read a lot of related materials recently, and looked at them in surprise.

Lu Dong simply said: "Football has already been highly commercialized. It is not only the competition that decides to qualify. With a market of 100 million people, can sticks and neon be ignored? Can FIFA be ignored? This place is far away from the two largest football markets in Europe and South America, so it is natural to develop new markets.”

Xu Qin is not a student who has just entered the society, and worked in the media before, and knows that the influence of off-site factors in professional competitions cannot be ignored.

Lu Dong suddenly thought of something. I remember reading it on the Internet. In the first game of this top ten competition, the UAE people warmed up before the game. The field was quite dry, so they wore short spikes to play.

As a result, as soon as the UAE returned to the locker room, all the sprinkler equipment was activated urgently, and the field became wet and slippery. The men's football team, which was playing at home in spikes, easily beat the UAE 3-0 in the first half.

Home field advantage is not something to talk about after all.

Xu Qin said at this time: "By the way, the Football Association wants to meet the person in charge of the company. In the end, you have to meet with the people from the Football Association to sign the authorization agreement. There is no way. The Football Association here is not a non-governmental organization. Bureaucracy, Mr. Lu, you need to go there yourself."

Lu Dong asked, "To the capital?"

"No." Xu Qin rummaged through the pile of materials, found a few tickets, and handed them to Lu Dong: "Go to Xi'an, the heads of various departments of the Football Association are there to supervise the battle, so I gave a few tickets by the way. Sponsors and advertisers are invited to watch the game, but our company has not signed a contract yet, so it is an ordinary ticket for the grandstand, not a ticket for the rostrum."

After all, he had to make a trip there to sign the contract. Lu Dong looked through the tickets and stopped by to have a look?

Xu Qin didn't speak any more, just waiting for Lu Dong to make a decision.

Lu Dong said: "Okay, let's go over there, sign a contract with the Football Association, and watch a football match by the way."

Xu Qin stood up: "I'll go to Xue Tian to book a plane ticket."

Lu Dong glanced at the ticket: "Wait a minute, I'll ask Song Na if she can go later."

After making a phone call, Lu Dong simply left the company and went to find Song Na on the third building next door. After leaving the second building and heading north, he suddenly saw a group of more than a dozen people walking into the innovation port, all in suits and leather shoes, as if they were coming inspectors.

There are more than a dozen office buildings in the Innovation Port of the Provincial University, and the building with the highest number is located on the outermost side. As more and more buildings are put into use, a CBD area for commercial offices has been formed here, which belongs to one of the core business districts of the university town.

Another core business district is the business center on the east side of the central intersection.

There are many enterprises here in Innovation Port, and many people come to inspect it, and leaders come here every now and then.

Lu Dong could see clearly that he knew the two leaders in this group, one was Zhang Tao, the general manager of Sanlian, and the other was Duan Minghe, the new executive deputy director of University City.

A few days ago, I also dealt with these two people.

Seeing them walking all the way to the innovation port, Lu Dong watched curiously for a while, and happened to see a staff member of the management committee coming from the sidewalk, seeming to catch up with the team in front.

Lu Dong often went to the Management Committee of the University City, knew this person, took two steps to greet him, and said hello with Qingzhao: "Guo Ning, why are you running in such a hurry?"

Seeing that it was Lu Dong, the young staff member named Guo Ning quickly slowed down and said with a smile, "Mr. Lu, my boss is here for inspection. I forgot to bring something. I'll go back to the car to get it."

Lu Dong looked at the group of people and asked, "I think the person leading the team is the new Director Duan?"

"Yes." This is a public event, and it's not a secret. Guo Ning said casually: "Sanlian is about to set up a Sanlian real estate development company, and plans to invest in the university town. The entire commercial building, isn’t the last few buildings on the side of Innovation Port about to be completed? Director Duan accompanied the people from Sanlian to come over to have a look, and it is estimated that Sanlian Real Estate Company may choose the headquarters in Innovation Port.”

Lu Dong made a look of sudden realization: "It turned out to be like this."

Guo Ning pointed to the group of people: "Mr. Lu, let's talk another day, I have to go."

Lu Dong nodded: "Okay, go get busy."

Seeing people walking towards that side quickly, Lu Dong walked towards Building No. 3 unhurriedly. Sanlian Real Estate is going to put its headquarters here? I don't know when the Quarry Villa project will start. Will Sanlian acquire land from the university town?

Even though he thought so, Lu Dong didn't mean anything else. After all, Sanlian and Guangmei were affected by him, and the changes were too great. Who knows if what happened in the past will happen?

However, there are some things just in case, next time I see Yang Liewen, please remind me.

The last time Yang Liewen came to inspect with the county leaders, he easily overwhelmed Director Duan, and Director Duan didn't talk to him about foreign exchange investment at all.

Came to Wenxin Business and entered Song Na's office.

Song Na was busy, but Lu Dong didn't say anything. He found a place to sit down and waited quietly. The two had always had a tacit understanding.

After a while, Song Na closed the file and asked, "Why come here when you're free?"

Lu Dong smiled and said, "Someone invited you to Xi'an, but I don't want to ask you to go on a trip together."

"Travel?" Song Na suddenly thought of what happened last summer, and said softly, "You will use travel to plot against me, so I won't be fooled."

"Watching the men's football World Cup budget match, the Malatang shop over there is going to advertise with the men's football..." Lu Dong roughly said.

Song Na thought for a while and agreed.