The Era of Hard Work

Before the arrival of the May 1 holiday shopping boom, all the signboards and adjacent print advertisements of Lu's Malatang stores were replaced with new content related to the national football team. , appeared in newspapers and on television.

Although the national football team has been criticized all the way for more than ten years, in the early 21st century, Chinese people have not been completely disappointed with the national football team, let alone those jokes that ridicule and belittle. The scolding is also out of deep love and responsibility .

When the national football team once again launched an impact on the World Cup, it caused some social upsurge.

In fact, Lu Dong is very clear that the advertising effect in the first stage of the qualifiers will not be particularly obvious, but in the top ten stage, especially after the points advantage is confirmed, anything related to the national football team will become a social hot spot.

As long as they qualify, until next year's World Cup, the topic of national football will be explosive.

This advertisement will get a return of ten times or even higher.

Of course, after the World Cup, it may be another matter.

Therefore, the advertising authorization of Lu's Catering will be signed before the World Cup next year.

In addition to the national football advertisement, the endorsement of Burger King has also been finalized.

Just after the May Day holiday, Lu's Catering held a press conference at the Crown Hotel, and invited many media such as the Evening News and the provincial TV station to participate. In front of nearly a hundred cameras and cameras, Lu's Catering officially signed a two-year endorsement contract with Jay Chou .

The real agreement was signed before, and Xu Qin represented Lu's company at the press conference. Facing many media reporters, Xu Qin undoubtedly has more experience in dealing with it and knows how to stir up topics.

After visiting Lu's Catering, it is confirmed that it is a large chain company that spans several provinces. Jay Chou is also cooperative in signing the endorsement contract, because he will basically stay in the north for activities in the first half of the year, and it will not be troublesome to shoot commercials later.

After the press conference ended, many people from the company ran to the booth to take photos with Jay Chou, even Song Na was no exception.

These days, celebrities are not only eye-catching, but also mysterious.

It's not like more than ten years later, the little things before becoming famous can be cleaned up, and when something happens, it spreads all over the country in an instant.

After taking a photo together, Song Na walked over with a bit of excitement, and said, "He is nice, kind, and doesn't have celebrity airs."

Lu Dong said casually: "When your business grows bigger, you won't be excited if you don't see any celebrities you want to see."

"Not necessarily." Song Na said deliberately: "Who is just like you, old-fashioned."

Lu Dong went out, Song Na followed, one hand quietly took Lu Dong's arm, stretched out her head to see Lu Dong's face, and asked tentatively, "Are you angry?"

Lu Dong smiled: "No, why are you so angry? Am I the one who won't let you talk about it?"

Song Na smiled close to Lu Dong, "Every time you say you, don't you have a reason, why didn't you look for it this time?"

Lu Dong purposely replied, "Maybe I'm really old."

"You're not old." Song Na quietly leaned close to Lu Dong's ear, "You were as fierce as a tiger yesterday."

Lu Dong also lowered his voice: "If you say that again, I'll become a tiger again."

Song Na quickly put away the joke and got back to the topic: "Have you finished the advertising idea?"

Lu Dong said simply: "The advertising company got several copies, Xu Qin and I finalized one, it's nothing special, it mainly focuses on Victory Chicken Wings and Victory China, this advertisement is sent out in response to the final sprint of bidding for the Olympic Games , in order to achieve the effect.”

Song Na said, "I hope I don't lose this time."

Regardless of her personal interests or the common national feelings, Song Na hopes that the 2008 Olympic Games will be held in China.

Lu Dong said softly: "This time we understand the rules of the game and how to play the game. The possibility of winning is relatively high."

The first time I lost to Sydney, it was a loss I didn't understand. Who would have thought that those high-sounding members of the Olympic Organizing Committee would sell tickets for 20,000 to 30,000 US dollars.

When the two left the leased press room, Lu Dong asked instead, "Aren't you also looking for a celebrity to be your endorser? Have you found it?"

Song Na nodded: "Looking for sister Xu's help, I contacted a female star who has just become famous, surnamed Li, who acted in "Youth Bao Qingtian" last year. She is relatively young, which is also in line with Wenxin's main customer orientation for young people. "

There was no need for Lu Dong to ask carefully, he said, "It's fine if you think it's appropriate."

For the two companies to enter markets outside of Taidong, they both need to further expand their popularity, and the most direct means is to advertise on a large scale.

Lu Dong completely handed over the responsibility of advertising endorsement to Xu Qin, and then he and Du Xiaobing took people on a business trip to northern Hebei. With the help of the branch of Guangmei Electric, a number of new stores opened, and then turned back to interview some key points. Candidates for positions.

Lu's Catering has never stopped recruiting and training.

Store service personnel can learn and train in the store, and kitchen operators need to receive unified operation training.

In addition to the university town headquarters and Taidong East and West, other out-of-town markets have also set up branches and built corresponding storage and distribution centers. It can be said that they are very busy up and down.

Apart from company matters, Lu Dong also had some matters to deal with in Lu's Village.

Just after the May Day holiday, the Ningxiu Town Committee accepted a proposal submitted by the Lujia Village Committee and officially appointed Lu Dong as the deputy director of the Lujia Village Committee and became a member of the Lujia Village Committee.

This not only means that Lu Dong really has the power to dictate to Lujia Village, but also brings with it a heavy responsibility.

In the past, when it came to the affairs of Lujia Village, Lu Dong could be said to be in charge even if he was not in the position.

But in the eyes of some people who like to pick the bones in the egg, after all, the name is not justified.

Now, it is justifiable.

"The land conversion procedures have not been approved yet." Lu Dong said to Du Dahai while walking, "But the report from above has been typed up."

Seven or eight people came out of the village committee without driving, and walked eastward along a dirt road south of the old school. After passing through the Lijia Hutong, the end of the responsible field of Lujia Village in the east was the boundary of the responsible field of Zhangwan Village. , there is a hill-like forest, which is the Girl Mountain, which is known as one of the so-called ten scenic spots in Qingzhao.

It is said to be a scenic spot, but no one usually comes to play, and even the people in Lujia Village and Zhangwan Village basically ignore its existence.

For such a long time, Lu Dong didn't pay attention to this huge barren mound. It wasn't until Du Dahai found out that he wanted to build a resort near the mountains and rivers that he really paid attention to it.

Perhaps in the eyes of the people of Lujia Village and Zhangwan Village, the biggest sense of existence of this large hill-like barren mound is that the people of the two villages have to clean up the wildly spread torch trees every year.

Although the patches of torch trees are not so beautiful in autumn, they are scattered everywhere, and when they grow, they will start to encroach on the responsible field and need to be cleaned manually.

Du Juan, who is as strong as Lu Dong, came here with Du Dahai. He took off the sunglasses that blocked the glare, showing a bold square face, and pointed to the approaching torch tree mound and asked: "Would it be possible to get closer to Luoyang?" Like Zhuang Han's tomb, there are ancient tombs, right?"

Those engaged in construction are very afraid of encountering such a thing. Generally speaking, small tombs are fine. If a super large tomb the size of Luozhuang Han Tomb is dug out during the construction project, the project must be stopped.

"No, when Professor Fan came to Lujia Village, he came here specifically to investigate." Lu Dong briefly introduced the situation at that time: "According to Professor Fan, this is the ancient university that was left behind when the Qingzhao River was the largest. The dam, Qingzhao River in ancient times, is a veritable big river, the same scale as the disappearing Jishui."

He smiled and said again: "Uncle Du, Sister Du, think about it, this place is dozens of times larger than the mound on the surface of the Luozhuang Han Tomb. If there really is an ancient tomb here, it must be the emperor's tomb? There has been an emperor, and it was Wang Mang."

Du Dahai laughed: "If there really is an emperor's tomb here, your Lu family village will be in trouble."

Lu Zhenlin came over from behind and said, "The Lu Family Village has been in this place for hundreds of years, and there has never been a high-ranking official. This is not a treasured place of geomantic omen."

Du Dahai nodded and stopped. There is no road leading there, unless you walk on the ridge of the field. The wheat grows very high in May, and the fields are difficult to walk on. So I decided not to go any further. Anyway, I can see clearly.

"Is this the responsibility field?" He said: "The transformation of the responsibility field into construction land requires a lot of procedures for approval."

Lu Dong then said: "Uncle Du, the county's cultural tourism plan has been approved, and financial loans have also been approved. Lujia Village is an important node in the cultural tourism plan. It will definitely be approved. I asked the county leaders , it will be approved by the end of this year at the latest."

Du Dahai knew about Lu Dong in detail from his son, and met him many times on the phone. He knew that he was reliable, and said: "The land is not the problem, the main thing is your village. If your village can get up, no matter how you build it here. not a problem."

The person was found by Lu Dong, and Lu Zhenlin has been playing a supporting role, not talking much, leaving the main things to Lu Dong to discuss.

As he gets older year by year, he also thinks that the younger generation can get up earlier.

Lu Dong said: "The output value of Lujia Village exceeded 100 million last year. Qingzhao County is the only one, and there are not many in Quannan City. The county and city are pushing Lujia Village to compete for a national civilized village. The next step for our village is to plan." , Uncle Du, you have seen it too."

He's not fooling around. The development of Lu's Village lies here: "In two years at most, Lu's Village will change a lot, and the section of the Qingzhao River from the county town to the north of Lu's Village will also change a lot."

Du Juan said suddenly, "It's hard to keep people in Lu's village alone for a long time."

Lu Dong smiled: "Sister Du, let me tell you something. It hasn't been fully settled yet, but it is very promising. Do you know about the Penglai Eight Immortals Ferry and the island city underwater world under construction? That Yancheng investor came to Qingdao last year. According to the survey, it is likely that a large amusement park area will be built in Qingzhao, near Lujia Village."

"I heard Xiaobing talk about this." Du Dahai glanced at Lu Dong: "You are moving forward step by step."

Lu Dong said: "If you don't move forward, you will fall behind. Uncle Du, you have also seen the University City in the southwest of Lujia Village. The regional planning has reached the highway, and it is a short distance from Lujia Village. If Lujia Village does not develop quickly, it will sooner or later The university town is swallowed up, and even the village is gone."