The Era of Hard Work

During the acceptance of the project, people came and went in Fang Xuanling's hometown, which was somewhat chaotic. Director Xue pulled Lu Dong into a quiet wing room to ask for advice on this matter.

The general situation of the society is that the economy is in command. If you put it in a green photo, the general situation is the cultural and tourism plan.

For the promotion of many people, the work of the cultural tourism plan is an important assessment criterion.

Director Xue had known Lu Dong for a long time. He knew that although he was young, he was always reliable in his words and deeds. He closed the door of the wing room and said, "Mr. Lu, we are also old friends. If you have an idea, don't hide it."

In the sweltering heat of summer, Lu Dong opened the window and said, "Director Xue, recently my catering company has found a celebrity to be the spokesperson."

"I know." This is considered a big entertainment news in Qingzhao. Director Xue has heard of it: "Jay Chou from Wanwan."

Lu Dong nodded, and said nonchalantly: "The person in charge of advertising in the company, when he was looking for someone in Hong Kong and Taiwan, heard such news, it seems that Chen Jieke and his son want to recognize their ancestors..."

Director Xue couldn't understand what he meant: "Jack Chen? That action movie star? Does he want to go to Shaolin Temple because he recognizes his ancestors?"

"No, this Chen Jieke has declared in public more than once that his original surname is Fang." Lu Dong roughly talked about the news he had seen on the Internet: "His biological son is surnamed Fang, and Fang Xuanling's surname is Fang." house!"

Director Xue on the opposite side was stunned for a moment, and Lu Dong said again: "Jack Chen wants to recognize the ancestor with his son. It is said that this ancestor chose Fang Xuanling? Director Xue, if I remember correctly, this There are quite a few people whose surname is Fang, and it is said that some people claim to be the direct descendants of Fang Xuanling for how many generations?"

Director Xue nodded and replied, "That's true, but Linzi also has it. They have a so-called genealogy, and we also have it here. You know everything in it, so I won't go into details. It's all a muddled account." .”

Lu Dong said: "Whether Chen Jieke is confused or not, doesn't Jack Chen want to recognize his ancestors and return to his clan? We can go to understand the situation first. If Chen Jieke has a strong desire to recognize his ancestors and return to his clan, we will send a formal invitation. Let him come to Qingzhao to hold a formal ceremony, and then the publicity will be bigger, with Chen Jieke's fame and the influence of Fang Xuanling's historical celebrities, is it afraid that it will not attract the attention of the whole country?"

Director Xue couldn't help clapping his fists: "This is a good way! This is a good way!" He gave Lu Dong a thumbs up: "Mr. Lu, you really have it! As long as we make big news here, people all over the country will know By the way, Fang Xuanling belongs to Qingzhao! History books? How many people go to see the official history!"

When the top leaders held a meeting, they emphasized more than once that to be a city of cultural tourism, one must not only be able to tell stories, but also dare to tell stories. It is normal for historical figures to have deviations and disputes over geographical regions, and the division of administrative regions a thousand years ago has long been untestable."

Lu Dong reminded: "This kind of thing depends on whether the other party is willing or not. I think it is feasible. After all, Fang Xuanling is hanging around. Even if he doesn't recognize his ancestors, he can take his son to Fang Xuanling's hometown for a visit. Come on, that's big news too."

Although Director Xue is not young anymore, he knows what kind of fame that movie star has. Just like Chen Jieke laughed at himself, the ones who can be criticized as the "Four Great Evils" are also related to Jin Yong's novels, Qiong Yao TV series and the Four Heavenly Kings. existence of the same magnitude.

"Thank you, Mr. Lu." Perhaps due to the influence of the simple and antique furnishings in the wing room, Director Xue cupped his hands at Lu Dong: "If you have time today, let's have a good drink."

Lu Dong politely declined, "I have to go to the county guest house later. The county is hosting a banquet for investors. Let's go another day?"

Director Xue said with a smile: "Okay, then another day!"

The acceptance inspection went smoothly. As soon as the formalities here were completed, Director Xue hurried back to the county.

When returning home, Lu Dong was thinking about this while sitting in the car, and asked Lu Kun who was driving: "You have seen the world when you were a soldier, tell me, our county robbed Xuanling from Linzi, is that considered local protectionism? "

Lu Kun smiled: "Brother Dong, I don't know much about this, but I think that a historical celebrity who can drive the development of a place is a good historical celebrity."

Lu Dong pointed at him: "You bastard, you've also learned how to play tricks."

When he came to the county guest house, Lu Dong went directly to the banquet hall, gathered people from the China Merchants Bureau, and went to meet Zhao Zhen together.

Today several leaders of the county invited Zhao Zhen to a banquet and asked Lu Dong to accompany him by name.

On the one hand, there is an overall plan and practical preferential policies, on the other hand, they want to enter the provincial capital, and they have also found a reliable partner here. Qingzhao and Zhao Zhen's company have reached an agreement on investment intentions, and more will follow Investment negotiations involving specific details.

According to Zhao Zhen's plan, a large-scale comprehensive amusement park area will be built on the east side of Lujia Village first, and the top ocean polar world in China will be built in the future.

Qingzhao will give a series of preferential policies from taxation to loans to construction land.

After the banquet, Zhao Zhen left his entourage to conduct detailed investment negotiations with Qingzhao, and he planned to go to Daocheng. After all, his company still had a large investment project in Daocheng.

The people from Qingzhao sent them to the intersection on the expressway.

On the way back, the chief of the county government specially invited Lu Dong to ride in the same car with him, which also sent a signal to the outside world.

Those who contribute to the overall development of Qingzhao will naturally be valued!

Although the two recent projects have not yet been signed and implemented, the county has reached an agreement with Du Dahai and Zhao Zhenquan on the investment intention, and the rest is nothing more than some specific details of the investment.

With the county willing to make concessions to attract investment, none of this is an issue in the end.

In the eyes of the leaders, these two investments are different from the Weiqiao Group Home Textile Industrial Park that Lu Dong introduced to the university town.

The county is also discussing how to award honorary awards to individuals like Lu Dong who have made outstanding contributions to their hometown.

It's a pity that Qingzhao is not a coastal city like Daocheng, and there is no material reward for those who attract investors like Daocheng.

As soon as June entered, there was a rush to bid for the 2008 Olympic Games all over the country. Even national leaders frequently appeared. The influence of the bid to host the Olympic Games has penetrated into all aspects of society.

It is no exaggeration to say that it is highly anticipated.

Taking advantage of this craze, Burger King's brand new Victory China and Victory Chicken Wings advertisements began to be launched on a large scale, from newspapers to print advertisements to TV advertisements, which can be seen everywhere.

The slogan "Victory China" quickly attracted people's attention during this special period of time. Victory chicken wings are the new product with the highest sales since Burger King opened its store.

The momentum of Burger King rose immediately. The existing stores have always had a hot flow of customers, and the newly opened stores quickly became hot spots in the business circle. Countless people even called Lu's Catering Headquarters, wanting to spend heavily to join the store.

For a time the situation was good.

But Lu Dong rejected all the investors who wanted to join.

According to the normal business model of fast food chains, when the momentum is strong, they should take advantage of the momentum to absorb the franchise fee, authorize franchises everywhere, and let the stores quickly open all over the country...

Then what?

As a result, it is basically conceivable that it was difficult for Lu's Catering to restrain these franchised stores in the later stage, so the service, hygiene and production standards were out of control, which led to the chain's word of mouth out of control, and thus the brand out of control.

It may explode for a while, and become a chicken feather in a few years.

It is impossible for Lu Dong to let the risk get out of control. Besides, he really wants to operate for a long time and build a brand instead of gliding through the sky like a shooting star.

Also, isn't there no successful model for chain operation to learn from?

When the recognition of the Burger King brand is high, Lu's Catering can adopt a franchise model like KFC.

On the other hand, in the first stage of the 2002 World Cup qualifiers, although the national football team was sprayed by fans and the media, no matter what the score was, it was a winning streak after all.

In addition, the advertising effect of Lu's Malatang is also rising.

During the month when the ad was broadcast, Lu's Catering had accurate statistics. The performance of ordinary single stores increased by more than 15% compared with the previous month, and the effect of the ad was very obvious.

In this era, after all, fans and the media are not the kind of crazy ridicule and ridicule, but more out of eager expectations for the national football team.

After 2010, if Lu Dong was killed, he would not go to the National Football Team to advertise unless it was free.

If you want to switch to after 2015, you might have to consider free advertising.

After all, the national football team had already left the circle at that time and became a special existence that bore the laughing point of the whole society.

If all walks of life are not going well, they can pull out the national football team and spit it out.

It's okay for the national football team to be silent, but if they reply with a sentence like "you do what you want", it will immediately become a big criticism of the whole society.

The advertisements of the two brands have not yet reached their climax, but they have already brought a fiery boost to Lu's Catering.

In particular, Victory Chicken Wings has been ranked the champion of Burger King's single-product sales in the statistics for several consecutive days.

In addition to the advertisement, the chicken wings grilled until golden, tasted by Lu Dong and Gao Ming, are more suitable for Chinese people's dining habits, especially for teenagers.

The key factor of taste, Lu's Catering has always been very tight, and has never relaxed its requirements.

Although the advertising investment has just started, but in terms of the effect achieved in June, this can be regarded as two successful advertising marketing cases.

Lu Dong also specifically asked Xu Qin to make a conclusion. Lu's Catering will continue to invest in advertising in the future. Every successful experience is very valuable. It is not too much to say that the company spent money to burn it.

The successful advertisement has made many consumers remember Burger King and Lu's Malatang, and made many investors pay attention to Lu's Catering Company, and some people are inquiring about the details of Lu's Catering.

Especially those who have already noticed Lu's Catering Company, seeing the hot customer flow in the store with their own eyes, and seeing the large-scale advertisements, will inevitably have ideas.

How difficult is it to start a business, and how many people want to acquire or invest in initially successful companies.