The Era of Hard Work

The inventory situation of Sanlian Home Appliances has been reported to Zhang Tao’s desk long ago, but it has not attracted enough attention. Even when Zhang Tao held a meeting, he asked Sanlian Home Appliances to continue according to the existing plan. As long as he survived the most difficult half a year, Sanlian Will rise from the ashes.

It's not that Zhang Tao did it out of thin air. In the series of meetings that just ended in Beijing in the spring, the general policy has been determined, and the spring of the real estate industry has really arrived.

On a higher level, everyone is betting heavily on real estate, let alone a company.

The market is heating up and housing prices are going up.

According to the judgment of the entire industry, everything is developing in a good direction, and the difficulties are only temporary.

The real estate industry is the way for Sanlian to rejuvenate.

Therefore, facing the pressure, Zhang Tao not only has no idea of ​​shrinking, but also has to make another big bet on real estate!

There are too many real estate companies that gambled out of such a crisis-ridden situation.

"The policy is already very clear, there is nothing to hesitate."

After the Sanlian management meeting, Zhang Tao convened an internal meeting of shareholders to unify their thinking: "What we need is to increase investment in the real estate industry."

He asked the secretary to distribute the documents to all shareholders: "The latest notice of land auction in University City, the time has been confirmed, including our most promising land near the government district and the provincial university."

Bai Sheng of Shuntai Investment looked through it, and there were not only text introductions, but also related location maps, which could be said to be clear at a glance.

Not to mention the location, it is not too far from the High School Affiliated to the Provincial University and the Affiliated Primary School, forming an equilateral triangle with the Management Committee and the Provincial University.

Zhang Tao also said: "The population of university towns has been growing rapidly, and the house is not worried about selling. The average price of a house that can go to the Normal University and the High School Attached to the Provincial University has exceeded 3,000, which is not inferior to the average price of 3,200 in the urban area."

Bai Sheng looked carefully, and there were statistics on the data. Last month, the average price in Quannan City was as high as 3,228 yuan.

Regardless of the urban area or the university town, housing prices have doubled compared to three years ago!

The real estate industry is really heating up.

"The above policies are good, and the local policies are even better." Zhang Tao continued to say: "Now, in the entire Quannan City, including all districts and counties, real estate is directly tied to schools and admission qualifications. This alone is enough to ensure that real estate will continue to heat up. !"

Shareholders present here, large and small, nodded their heads one after another.

These people are not young, and many of them choose schools for their children, and often buy houses in the school district of prestigious schools.

Zhang Tao continued: "This time the land auction in the University City, the No. 1 plot with the largest area and the best location, Sanlian Real Estate will do everything possible to win it!"

A female shareholder with gold-rimmed eyes asked: "Mr. Zhang, the company has just acquired the land of Taifeng Park, and it has not yet been developed..."

Zhang Tao said: "In recent years, the housing prices in Quannan and even the whole country have been stable. Since last year, the housing prices have increased rapidly. It is not only Sanlian who has seen this market. How many houses have been added in Quannan last year? Enterprises? How many companies originally engaged in other industries have transferred to the real estate industry?"

He curled his fingers and knocked on the table vigorously, attracting everyone's attention: "Everyone, it's not just house prices that will rise in the future! Land prices will also rise! Nearly ten real estate companies are vying for the land in Taifeng Garden! This time the University City For the soil auction, more than 20 real estate companies signed up, including Qiansheng Group, a leading private enterprise in Quannan!"

All of you here are businessmen, so it is natural to understand such a simple truth.

The competition for land plots will inevitably become more intense in the future.

"As far as Quannan is concerned, this is the only large-scale soil auction in spring." Zhang Tao has already made up his mind: "This is a weather vane. If we don't get anything this time, we will only pay a higher price if we want to get similar land next time. "

Bai Sheng interrupted suddenly: "Mr. Zhang, Qiansheng Group will participate in this auction. It is estimated that the target is very likely to be land No. 1. Do we have enough funds?"

Zhang Tao further said: "I have specifically asked someone to find out that Qiansheng Group is indeed interested in Lot No. 1, but they are not only interested in Lot No. 1, but also No. 3 and No. 4, which are close to Qiansheng Group. They plan to connect the Taidong Software Park under construction. In this way, Qiansheng Group's funds will inevitably be dispersed, and Qiansheng Group is involved in multiple industries, and the industrial chain is too extensive, so it is impossible to put all one's eggs in one basket! "

"But Sanlian is different!" Zhang Tao stood up, and slapped the map of the university city on the whiteboard: "Let's keep an eye on one target!"

He looked around all the shareholders: "I made a mortgage loan from a commercial bank for the Quarry Villa, but the funds are not enough to guarantee the acquisition of the No. 1 plot. In this land auction, the University City Management Committee set a deadline for the payment of the deposit and the transfer fee. There are new rules."

Sanlian has invested heavily in the Quarry Villa, but the Quarry Villa is under construction and is mortgaged to the bank. In fact, the loan is less than 30% of the estimated price of the Quarry Villa.

The loan was first used to purchase the land of Taifeng Park, and part of it was used to defend Sanlian Home Appliances against Guangmei’s attack, and it was prepared to be used for cooperation with Carrefour and Dicos.

The remaining funds are no longer enough to guarantee that Sanlian Real Estate will get the No. 1 plot.

Bai Sheng realized the meaning hidden in Zhang Tao's words: "Do you want to refinance?"

The woman with glasses shook her head immediately: "My money is tight here."

"I just lost a fortune in the stock market."

"The landlord's family has no food left."

Although most real estate companies are playing the chicken and egg game, these investors are not blind to the risks.

Zhang Tao also knows and understands, but he chose real estate, and he can't give up halfway: "Everyone, I don't mean to ask you to pay for it. I'm going to take private loans."

Everyone stopped talking, and the glasses girl couldn't help but said: "In such a short period of time, private loans are not just borrowed."

Quannan is the capital city of the province, and the management of all aspects is relatively strict.

Zhang Tao smiled: "Not in Quannan, private lending in Pingcheng is flourishing, I have already contacted Dongwang Group."

This is not surprising. If you want to say that the craziest place for private lending around Quannan is Pingcheng.

Investment is a gamble. Shareholders may be really tight and may not be able to mobilize enough funds for a while, but most of them support Zhang Tao's choice.

The woman with glasses has doubts: "Short-term private loans are fine for emergencies, but if you don't pay them, you will be in great trouble."

"Just don't worry." Zhang Tao raised one hand and pressed down slightly: "The pre-sale of the Quarry Villa will start soon. Once the pre-sale starts, the funds will be returned quickly."

He chuckled: "Our project is very famous in Quannan, and has attracted wide attention from many high-level consumers."

The glasses girl reminded: "Now it's not like before. I heard that the management is strengthening. It's best to get a pre-sale certificate before starting sales, otherwise once someone reports..."

Sanlian has opponents like Guangmei Electric, and Zhang Tao will not relax his vigilance in this regard, saying: "Don't worry, the company follows formal procedures."

Without such a powerful competitor as Guangmei, which is almost life and death, Sanlian Real Estate could try private pre-sales, but Guangmei is really staring at it.

The meeting went smoothly, and Sanlian Real Estate immediately took action to set up a special working group to deal with the upcoming spring soil auction in the university town.

From the deposit to other expenses, Zhang Tao set aside 10 million in one go.

Once the land auction is successful, the first transfer fee needs to be paid immediately, and the second payment should be paid within half a month.

The billing period is more than tense.

However, Zhang Tao could more or less guess the mentality of the relevant person in charge. Last year, the developers of the two buildings on Shilu ran away, leaving a huge mess, which caused the entire Quannan City to be careful.

When a large unfinished project appears, it will be light after peeling off the skin, and some people may still go in.

After not staying in the company for too long, Zhang Tao went to Quannan Jiefang Bridge first, and met and chatted with the relevant persons in charge of Carrefour and Dicos in person. The results were mediocre, but not disappointing.

Carrefour and Dicos will fully operate the shopping mall under construction in Jiefangqiaobei, and welcome and look forward to the cooperation of Sanlian Home Appliances.

That’s all. Carrefour and Dexter’s people made it clear that they must first see the specific effect of the first cooperation before deciding whether to invest in a large scale.

After all, Zhang Tao did not have particularly high expectations for them. After the talk, he rushed to Pingcheng to discuss commercial loan matters with the financial company affiliated to the Dongwang Group. Only private financial companies such as Pingcheng can mobilize large sums of money in a short period of time. At the same time, it lent to Sanlian Group.

A certain amount of collateral is necessary. For private commercial loans, the value of the collateral is far lower than the normal price.

Sanlian mortgaged the land of Taifeng Garden to Dongwang Group for 25 million yuan. In addition to Sanlian's own brand and credit, it planned to borrow 50 million yuan from Dongwang Group's finance company.

Withdrawing such a large amount of funds in a short period of time, even the Dongwang Group has difficulties, but the private financial companies in Pingcheng have always had a tradition of lending to each other. After a large order is completed, each company can benefit to some extent.

The relevant person in charge of Dongwang Group began to contact colleagues in Pingcheng, and ordinary small companies could not afford so much money.

The largest financial company in Pingcheng, one is from Dongwang Group and the other is from Weiqiao Group.

The Dongwang Group and the Weiqiao Group are in completely different industries. There are few business conflicts between them, and the relationship is relatively not bad, especially some people of the younger generation, who often hang around together.

Soon, a junior from Dongwang Group called Wei Yong.

Wei Yong has always had a good relationship with Lu Dong, and he also knew Fan Yunming from Guangmei Electric. After getting the news, he called Lu Dong casually, and the two chatted on the phone for a long time.

After calling, Wei Yong went to ask his father Wei Ping for instructions.

"Speaking of which, we have always owed favors to Lu Dong." Wei Ping is the kind of old-fashioned person, so in key positions within the group, he uses real family members, so he doesn't want to owe favors: "You and Lu Dong Let's discuss it in winter."