The Era of Hard Work

There are many cases of sports stars acting as endorsers, and there are many successful ones. With the upsurge of qualifying for the Men's Football World Cup, Lu's Malatang has indeed become popular for a while. In the eyes of many consumers, this brand has also formed an indissoluble bond with sports. .

On the new spokesperson, Lu Dong agreed with Xu Qin's opinion and continued to use sports stars as endorsements.

Xu Qin took out a document and handed it to Lu Dong, which contained the basic information of the five athletes and their current endorsement values.

Lu Dong browsed through it briefly, and there was a diver, a table tennis player, a basketball player, a badminton player, and a track and field athlete.

Among them, the first four are well-known domestic sports stars, and the basketball players went to the United States this year.

Not to mention this basketball star, other diving, table tennis and badminton are all strong domestic sports, and the advertising or endorsement fees marked are no less than that of the first-line stars in the entertainment industry.

Domestic sports stars are completely different from entertainment stars. They must first go to professional associations, and only after the professional associations approve can they talk to athletes.

If athletes accept advertisements in private, there will be endless troubles.

In terms of fees, it seems that professional associations also take a lot of money.

Some time ago, there was news that the basketball player paid a lot to the Basketball Association in order to play in the United States.

Lu Dong's eyes fell on the last person, the relatively weak and unpopular track and field in China.

"The hurdler is the last candidate." Lu Dong asked, "Who chose?"

Xu Qin said: "I chose this." She simply explained: "Some time ago, when Ma Junren came to Quannan, I chatted with Song Na. When talking about the Ma Jiajun, Song Na mentioned the track and field in China by the way. , She pays a lot of attention to this aspect and knows a lot."

Lu Dong nodded slightly. Song Na originally practiced track and field, and sometimes chatted with acquaintances about this topic.

"She talked about this hurdler who won China's first track and field gold medal in the Universiade last year. She said that this person is very good. If he can run, he will become a big star like Ma Jiajun."

As the company's direct person in charge of the media, Xu Qin has not only the accumulation of work in the TV station, but also the vision that has been broadened with the increase in work: "Mr. Lu, this is what I think about it. Domestic track and field, especially Track races are traditionally weak sports, and once there is an explosive point, it can immediately explode across the country, and the Ma Jiajun back then is the best example."

She gesticulated and strengthened her tone: "When you were hyping up the Tibetan Mastiff, I met Ma Junren more than once. The capital accumulated by Ma Jiajun in those days allowed him to eat it with ease until now. A track star who can win the world championship brought him The breaking point... Do you still remember the Chinese soft-shelled turtle essence?"

Of course, Lu Dong knew about the marketing case of Chinese soft-shelled turtle essence. Ma Junren took advantage of Ma Jiajun's reputation to create a health care product for the whole people.

Lu Dong knew who this hurdler was because he was too famous.

But he didn't expect Xu Qin to have such views.

"Of course, if we choose him, we will definitely sign a relatively long-term contract, and there are risks." Xu Qin added: "If he can't escape, our return on investment may be very low."

She pointed to the information in Lu Dong's hand: "Last year's Ninth National Games, his performance has reached the world's first-class level. Before his fame really explodes, what he lacks is a real world champion or record-breaking performance. July , he has an important grand prix to attend..."

It was not difficult for Lu Dong to make a decision, but he wanted to hear Xu Qin's opinion.

Xu Qin said: "The frequency of his sports news has been increasing. I went to the capital this time and asked people about it. It seems that I have learned about Taiwan 5 and plan to send a follow-up reporter to him."

After listening to Xu Qin's words, Lu Dong said: "Go and get in touch with them. If the conditions are good, sign them. If the above conditions are similar, choose the ones with greater reputation."

After Xu Qin finished her work, she stood up and said, "I understand."

Lu Dong reminded: "Sign for an Olympic cycle."

"I'll go get in touch first." Xu Qin went out and left.

Xue Tian then brought people in and asked Lu Dong about the decoration of his office in Lu's Catering Building. The designer came up with a rendering.

Lu Dong asked about the rental situation again. Offices at the Innovation Port of the Provincial University are in short supply. Before Taifeng Garden Braised Chicken moved to the north, because they couldn’t find a suitable office space, they once used a house owned by Lu Dong. Temporary office.

"The investment promotion has gone smoothly, and 60% of the rent is currently rented out." Xue Tian said roughly: "The management committee asked us to reserve five floors for the needs of attracting investment, and Mr. Song's warm business has rented eight floors. Floor by floor, Mr. Wang's 8:00 Online is negotiating with us about the lease of the third floor."

Song Na's office has long been insufficient, and she has been making do with it. If Lu Dong hadn't told her to wait, she would have changed places.

Compared with the renovation progress of Lu's Catering Building, the progress of Taifeng Garden Braised Chicken is much faster.

Originally, the university town was the largest storage center of Sanlian Home Appliances in Quannan. In addition to the warehouse area, there are also corresponding office building facilities, which can be put into use after a little tidying up. The more troublesome thing is the renovation of the cold storage. It will take until the end of June to put it into use.

Now the ten stores are dispatched from Lujia Village, and the semi-finished products are directly delivered to each store.

Taifengyuan Braised Chicken Headquarters is preparing to start recruiting and training to prepare for the next expansion.

After eating at noon, Lu Dong deliberately went over to have a look. The copper nameplate with "Taifengyuan Braised Chicken Co., Ltd." was already hung in front of the main entrance.

At the door, there is also a notice of job recruitment.

Lu Dong casually glanced at the notice in the car, and saw a line of recruiters inside, so he said to Lu Kun who was driving: "Stop."

Lu Kun stopped the car, and Lu Dong got down, and stood in front of the recruitment notice to roughly browse.

A receptionist came near the door, and Lu Dong waved his hands: "Go and do whatever you want."

After browsing through it, Lu Dong entered the courtyard, and Gao Ming who got the news had already come out of the office building.

Not many people came out, only Gao Ming and the financial director from Lu's Catering.

"Old Zhang, go and do your work." Lu Dong entered the office building: "Gao Ming, come here."

The two went straight into Gao Ming's office.

Lu Dong said: "There is a change in the recruitment notice at the door." He pays attention to efficiency, and does not play any guessing games. The monthly salary is 1500-2000 yuan."

Gao Ming understood immediately after hearing this: "Mr. Lu, the high salary when recruiting will help attract people to come."

"Let me ask you." Lu Dong sat down: "After the logistics driver becomes a full-time employee, can he achieve such an income level? Who will make up for the salary difference? Will the employees have a psychological gap due to the difference? Will it be caused by this? Causing resignation?"

Gao Ming immediately admitted his mistake: "Mr. Lu, I didn't think carefully."

Lu Dong shook his head and said: "I know that many companies in the University Town do this. They falsely advertise high salaries when recruiting to attract people to apply for the job. In fact, the employees will never get this amount. You have been looking forward to working in the University Town for a long time. It will inevitably be affected."

Even if it is about to become a social phenomenon, no one thinks it is a problem.

I lied to you, what can you do? Love to do it or not, don't do it and get out! The most indispensable thing is people.

Gao Ming's attitude is sincere: "Mr. Lu, I'll have someone get rid of me right away."

Lu Dong said: "Changed to normal, our company's actual income is not low, so there is no need to exaggerate."

Gao Ming went aside and called someone to do it.

Lu Dong could understand why the people below did this, but it didn’t mean he tolerated them. When Gao Ming called back, he said, “Be more careful in the future, playing word games every day, there are too many workers who will be deceived, who will believe it in the future? I can’t do it, number one in the word game? Don’t think that there are so many Chinese people, there is no shortage of workers, and when it is difficult to recruit workers in the future, you will know the bad results you have planted today.”

He knew it wasn't Gao Ming's idea: "Whose idea is this?"

Gao Ming did not argue.

Lu Dong said, "You handle it yourself, and I won't ask about the rest."

Gao Ming replied: "Yes."

Afterwards, Lu Dong looked around at the transfer center. This was originally the largest warehouse area for Sanlian Home Appliances. It covers a huge area, and there are many large warehouses. Taifeng Garden Braised Chicken doesn't need so much at all.

According to the plan, half of this side is rented by Taifeng Garden Braised Chicken, and the other side is leased to Guangmei Electric as a logistics dispatch center around Quannan.

Lu Dong stayed for over an hour before leaving.

After Lu Dong left, Gao Ming called the HR supervisor and held a two-person meeting.

The idea was given by the HR director who jumped over from another company, but Gao Ming signed the final decision, and he didn't mean to shirk his responsibility.

Gao Ming just mentioned it roughly, and Mr. Lu lost his temper because of this matter.

The personnel director is also a smart person, knowing that Mr. Gao has carried this matter for him.

Gao Ming then seriously mentioned various precautions when recruiting, as well as the serious consequences that may result from it.

In this era, in the vicinity of Quannan, high-end talents and most college graduates are relatively concentrated in various departments, enterprises and institutions. Stand out within the enterprise.

Among the first two batches of employees recruited by Lu's Catering, Miao Yu, Fu Zhaoxia, and Gao Ming are typical examples of upward progress. After more than three years of training, they gradually have the ability to be independent.

However, many of the earliest employees who entered Lu's Catering are old employees at the grassroots level.

The company is developing steadily, and Lu Dong specially spared time to go to Gwangju, South Korea with Song Na to watch the first match of the World Cup national football team.

This may be the most glorious apex of the national football team.

Missing this game, no one knows how many years it will take to see the national football team appear in the World Cup.

Before the game, domestic fans and the media had high hopes, such as victory over Costa Rica, a small loss to Brazil, a draw or victory over Turkey, and the sound of qualifying second in the group.

Just as no one thought that the Koreans in this World Cup could not even be described as shameless, no one could have imagined how cruel this group is—a champion and a third runner-up.

The national football team finally lost the possibility of qualifying in the first game.