The Era of Hard Work

Under the contact of University Town, Convention Center, and Lu's Catering, many reporters came today.

The Taidong Evening News, Taidong Sports Channel, the sports columns of the four major portal websites, and even the sports channel of the Taidong Sports Channel all sent reporters over.

On the one hand, what is about to appear here is the hopeful star of Chinese track and field.

On the other hand, the influence of Lu's Catering is increasing day by day, and resources are spent vigorously to invite them.

The signing ceremony is also an advertisement.

Faced with the cameras of many media reporters, Xu Qin, on behalf of Lu's Catering Company, formally signed contracts with representatives of the Field Management Center and Liu Xiang.

As the three parties signed and exchanged contracts, applause erupted at the scene.

Lu Dong also came here, and there will be a banquet for Liu Xiang and the people from the Tianguan Center at noon.

But just like the previous media public events, he will not usually attend similar press conferences. Lu's Catering is not an Internet company, let alone a company that needs a boss to sell concepts. As the founder and actual controller, there is no need to frequently show up.

Except for the relevant management personnel and company shareholders, the specific performance of Lu's Catering has not been made public in recent years, and it will continue to do so in the future.

Being a little more understated isn't a bad thing.

After the signing ceremony was over, Lu Dong specially hosted a banquet for Liu Xiang and the people from the Tianguan Center.

This time, Liu Xiang signed a four-year endorsement contract with Lu's Malatang. The contract was signed until July 2006, with a total value of 6 million yuan, of which 4 million yuan was paid to Liu Xiang personally and 2 million yuan to the field management center.

The contract also involves champion incentives, such as rewards for Liu Xiang's good rankings in competitions such as Grand Prix, awards for good rankings in the Olympics, and so on.

The better the athlete's performance, the greater the fame, the more attention he brings, and the more attention the endorsed product will naturally receive.

No one is stupid or stupid, especially public units such as the Field Management Center, which have calculated to the bone, and there is a clause in the contract that is not to be discussed. If Liu Xiang can win the Olympic gold medal, the Field Management Center and Liu Xiang Xiang himself will have an additional reward of 1 million each.

Lu Dong also hopes that Liu Xiang will achieve good results, become famous all over the country as soon as possible, and become the national idol like he used to be.

When they came out after lunch, a female reporter from Sports Wutai blocked Lu Dong and his group.

This female reporter seemed to be prepared to come and wanted to interview the person in charge of Lu's Catering. For the sake of the huge influence of the national TV station, Lu Dong pushed Xu Qin out to accept the interview.

"Hello, Ms. Xu, I'm Dongri from the Sports Channel." The female reporter looks strange, a bit older: "May I ask you a few questions."

What Xu Qin does is dealing with the media: "Excuse me."

The question asked by the female reporter was a bit strange: "Lu's Catering has signed a contract with Liu Xiang. Are you optimistic about Liu Xiang?"

In front of Liu Xiang, of course Xu Qin would not have any other answer: "We believe that Liu Xiang can become the world's top hurdler and will win the world championship in the future!"

Dongri asked again: "Do you think Liu Xiang can win the Olympic gold medal?"

Xu Qin bit the bullet and said: "I and Lu's Catering both hope to see such a scene appear in the Olympic Games."

Lu Dong glanced back, as if nothing happened, he quickly left here.

This winter reporter, Lu Dong generally has a little impression. Although he was a sports reporter, he later became the number one fan of Liu Xiang in the country because of his interview with Liu Xiang.

It seems that there is also a record of Dongri that has been widely circulated on the Internet. I don’t know the specific record of Lu Dong. I generally have a slightly deeper impression on the video of Dongri’s interview with the Russian pole vault queen.

It seems to be asking if the pole will break during pole vaulting and what to do if it breaks.

I don't know if such a terrible curse will leave a shadow on people.

When Lu Dong came out of the restaurant, Su Xiaoshan was waiting at the door with a few drivers.

"Xiaoshan." Lu Dong beckoned him over.

Maybe he knew that when he was bald, his appearance was a bit scary, so Su Xiaoshan specially put on a baseball cap, came over and said, "Mr. Lu?"

Lu Dong warned: "In a while, you will personally take Liu Xiang and the people from the Tianguan Center to the airport. They will catch a plane back in the afternoon."

Su Xiaoshan took off his hat, put his bald head on and said, "Mr. Lu, don't worry, how did you pick it up? How can I send it back!"

Lu Dong was about to leave: "You discuss the details with Xu Qin."

After speaking roughly, he let it go and asked Lu Kun to drive back to Innovation Port.

On Liu Xiang's side, after he finished participating in the Grand Prix this month, he will have time to shoot Lu's Malatang commercials.

Since last year, the company's advertising investment has been gradually increasing.

In this day and age, the smell of wine is really afraid of deep alleys.

Advertising marketing occupies an increasing proportion of costs in modern companies.

Including Taifengyuan Braised Chicken.

After the first batch of Taifengyuan Braised Chicken stores, they basically adopted the franchise model. With the large-scale launch of advertisements endorsed by Liu Yiwei, many merchants from Taidong have joined.

On the way back, Lu Dong saw two braised chicken restaurants in Taifeng Garden being renovated.

Relying on the existing platform of Lu's Catering Company, the number of franchised stores of Taifengyuan Braised Chicken quickly surpassed 100, mainly in Quannan and surrounding areas.

With successful experience, the expansion strategy is basically consistent with the stores directly under Lu's Catering.

Braised yellow chicken is originally a Shandong dish, and it is undoubtedly the most suitable for the taste of northerners.

Liu Yiwei, the spokesperson of Taifeng Garden Braised Chicken, originally planned to resign and change careers. After signing the endorsement contract, he will work on "Everyday Diet" for at least one more year.

Needless to say, this person is very popular at present, and it is said that he has a wide range of people. Xu Qin will go to the capital later, and Liu Yiwei will recommend him to go to Taiwan's advertising department and Lu's Catering Company's advertisements. Take a closer look at Taiwan.

Back at the company, Du Xiaobing happened to be there, and the two chatted for a while.

Lu Dong took a teacup to fetch water: "Old Du, we will be able to move to the building next door next month. The top floor is mainly used by the two of us for meetings. Have you checked your office? Is the decoration okay?"

Du Xiaobing didn't pay much attention to this aspect, and said: "It's fine if you can see it." He deliberately joked: "The main thing is to give me a female secretary."

Lu Dong asked: "Are you thinking about it? Are you going to hug your grandson and let Uncle Du see it?"

Du Xiaobing stared at Lu Dong: "Since when did you talk so much like Uncle Qi?"

Lu Dong took a sip of hot water: "I was taught by Uncle Qi."

"I heard that there have been thieves in your village recently?" Du Xiaobing asked concerned: "Is it resolved?"

Lu Dong nodded slightly: "It's settled. It's hard to guard against family thieves by day and night." He changed the subject: "Over there in Xichuan, brother Wei is back."

Du Xiaobing was going to Xichuan to open up the market next, and asked, "Any news?"

Lu Dong took out a note and handed it to Du Xiaobing. Du Xiaobing took it and looked at it. There was a name and a mobile phone number on it.

"This is the phone number of a cousin of my second sister-in-law Yan Li." Lu Dong said in detail: "Brother Wei went back and found my second brother and second sister-in-law, and the second sister-in-law greeted the family. Mendao, this cousin is in charge of part of the work of attracting investment, I have called him, you can just contact him directly in the past, and we will continue on the right path of attracting investment.”

Du Xiaobing said: "This method is the safest. The company will open up the market in an upright manner and take the legitimate way of attracting investment."

Lu Dong continued: "The main thing is to avoid some unnecessary troubles."

"It's easy to have acquaintances." Du Xiaobing is already familiar with business: "For Xichuan, we are foreign monks."

Many places have requirements for the introduction of foreign funds, and Lu Dong is used to it: "foreign monks can chant scriptures."

Du Xiaobing asked: "How is the progress in the north?"

"It's going well in Liaodong. I sent Gu Deshun there." Lu Dong roughly said: "Lujiacun and Zhao Laogen have jointly invested in a TV drama project. Our side is the main investor. Zhao Laogen How should I put it? In the Northeast, there is a way, and he helped a little there. The leasing of shops in several big cities in Liaodong, and the construction of a transshipment center in the provincial capital are all on the agenda."

Du Xiaobing couldn't help laughing: "You are making full use of the resources on both sides."

Lu Dong said: "To do business properly, there are more ways than difficulties."

Du Xiaobing fully agrees with Lu Dong's words: "Those crooked ways, short-term money is fun, but there will be endless troubles. Once someone settles the score, it will be over soon, just like the one who wants to bomb the Himalayas. He was too good at the beginning, but what happened? "

Neither Lu Dong nor Du Xiaobing are the kind of people who act recklessly.

Du Xiaobing glanced at his watch: "Okay, I won't tell you anymore, I'll go out for a while and make an appointment with someone."

Lu Dong nodded: "Go."

Three days later, Du Xiaobing set off again and boarded a flight to Xichuan.

Lu's Catering has already opened up the situation in the south, and the storefronts have entered the Huadu and Pengcheng markets as far as possible. Du Xiaobing's main attack direction is the southwest when he goes out this time.

On the side of Quannan University City, Lu Dong was not idle either, preparing to plan a new company.

Lu's catering company and his personal investment are increasing, and there may be more in the future. The direction of the new company is investment holding.

Even the name of the company, Lu Dong, has been decided, and it is called Lu's Holdings.

For details, please refer to the opinions of the eighth uncle Lu Jianwu. After all, he focuses on commercial law and can be said to be a professional in this field.

This new company is 100% owned by him personally.

Since mid-July, the whole of Quannan has been raining continuously, and the newly built university town has experienced waterlogging. Since 1998, there has been more rain in Qingzhao in summer and autumn than before.

Fortunately, the Qingzhao River has been rehabilitated. Just widening the dredged channel has ensured that the water is stable and does not pose any threat to the coast.

Some places around Quannan are not so easy. For example, Fang Yan's hometown, Beihe, a river opened its mouth. Fortunately, it was a small river and did not cause a major disaster.

Taking some time, Lu Dong also went to see the turbulent waves of the Qingzhao River. From 1998 to 2002, in the past four years, he has indeed changed a lot of things, and this Qingzhao River is the best proof.