The Era of Hard Work

In the reception room on the second floor of Taifengyuan Company, Xing Yuanpeng poured a glass of water for Qi Yubao and Shi Hongmei.

"Brother Qi, sister-in-law, drink water." He sat across from the coffee table, sitting opposite the two, and asked deliberately, "Is our company not small?"

Shi Hongmei nodded: "It's a big factory!"

Qi Yubao said: "The building of the head office is really magnificent. I went to Weiqiao to see it. It is much more beautiful than the headquarters building in Weiqiao."

Xing Yuanpeng said with a chuckle: "The main reason is that the company can make money, and only with money can we buy such a magnificent building."

"I'm also in the catering business, and there is your company's store in the county." Qi Yubao asked with some curiosity: "Xiao Xing, people say that your company is the leader in the catering industry in the province. How much business can you do in a year?" Forehead?"

Xing Yuanpeng deliberately lowered his voice: "I can't tell you the details, the company's business secrets." He stretched out a slap and flipped back and forth: "It is estimated that there will be at least this number this year!"

Qi Yubao's eyes widened: "One billion..."

Xing Yuanpeng winked at him: "Brother Qi, I didn't say anything."

"Yes! Yes! Yes!" Qi Yubao laughed, "I didn't hear anything."

These words were all in the rhythm of Xing Yuanpeng. After speaking, the atmosphere immediately became much more relaxed, and the relationship was also brought closer.

Xing Yuanpeng took the opportunity to switch to the main topic: "Brother Qi, sister-in-law, you seem to have concerns about our brand and products."

The atmosphere was just right, and Qi Yubao said naturally: "Your sister-in-law and I have been setting up a stall selling breakfast in Beihe County all the time, and what we earn is a hard-earned money. After finally saving some money, we have no idea about contacting braised chicken rashly."

Shi Hongmei continued: "I've never done it before..."

Xing Yuanpeng summed it up just right: "I haven't done it before, I am worried that it will be difficult to do it well, and I am worried about investment losses."

Qi Yubao didn't answer, but acquiesced.

These are the two biggest concerns of franchise customers.

Xing Yuanpeng had already considered it, and in the training manual issued by the company, which was written by Mr. Lu himself, it focused on these two aspects and had special words.

Of course, you can't apply it mechanically.

Xing Yuanpeng cleverly inquired about some actual situations in the morning, and said: "You went into the kitchen of the store and looked. No technology required."

Qi Yubao recognized this, after all, he saw it with his own eyes.

"The company provides uniform ingredients and sauce packages, with strict standardized production, storage and transportation." Xing Yuanpeng continued: "Before the company formally develops the franchise business, it has done a lot of preliminary investigations on various markets. I dare not say, but I can guarantee this, the gross profit of a braised chicken is about 50%."

He smiled: "You are all engaged in catering, and after deducting the rent, water, electricity and labor, the profit is actually quite good."

Shi Hongmei said: "Fifty percent gross profit is not low."

Qi Yubao thought more: "There are many aspects involved in opening a store..."

Xing Yuanpeng handed a document prepared in advance to Qi Yubao: "We will provide all-round services, and will send professionals to assist in opening the store, including handling business, taxation and health procedures, as well as providing market research and housing assistance. Work."

He pointed to the information: "This is the Beihe store under the head office, according to the relevant situation of Beihe County, the delineated business district is a candidate. Brother Qi, sister-in-law, you are doing business in Beihe County, so you must know Beihe County very well. , this information shows that the east side of Gangcheng Street in Beihe County is very suitable for opening a shop. This place belongs to the commercial street of Beihe County. Within 50 meters from the east and west sides, there are Beihe No. 4 Middle School and Beihe Experimental Middle School, and more than 100 meters to the south. A few meters away, there is a wear-resistant steel ball factory with the best North River effect, isn’t that right?”

The information was originally collected when Lu's Catering opened, and was optimized by the staff there according to the latest situation.

Qi Yubao was quite surprised. He didn't expect this company to be so meticulous. With the support of such a manufacturer, if he joins in and opens a store, the success rate will definitely be higher.

At this time, Shi Hongmei asked a key question: "Xiao Xing, is there any franchise fee for joining? Is the store uniformly decorated? Like Lu's Malatang and Burger King?"

It is impossible to fool around, so Xing Yuanpeng took out another form and handed it to Qi Yubao and Shi Hongmei: "The company currently has more than a hundred franchise stores. This is the actual data we have obtained from the operation of hundreds of stores. For a store of about 40 square meters, the franchise fee, the unified decoration fee, and the cost of purchasing all other items such as kitchens, tables and chairs, add up to about 20,000 yuan."

Before Qi Yubao and Shi Hongmei came, they made an estimate, and the cost was lower than expected.

But it was still a huge expense for the two of them who were doing small business.

Especially when children are about to enter high school, family expenses will increase sharply.

Xing Yuanpeng knew the most difficult thing for the couple at a glance, and said: "Brother Qi, sister-in-law, the company has a support policy, you can listen to it, it is not a compulsory option, you can choose according to your actual situation."

Qi Yubao hastily answered: "Speak, we are listening."

"It's roughly like this. From decoration to joining to equipment and other expenses, you can pay in installments." Xing Yuanpeng said carefully: "The first payment is 40%, and the remaining part is paid within 20 months. Clear, this can effectively reduce the financial pressure on franchisees.”

Qi Yubao nodded again and again, this company is indeed a conscientious enterprise.

Shi Hongmei is a delicate woman, so she asked a key point: "What if it's not up yet?"

Xing Yuanpeng said seriously: "Sister-in-law, we are running a company. Just like you are in the snack business, you must not do business at a loss. If you want to choose this policy, you must make an agreement with the company, and you cannot pay off the relevant fees on time. , we have the right to deal with the store."

Shi Hongmei understood: "Just like a bank loan?"

Xing Yuanpeng said: "Not even a penny of interest will be generated during the period."

"It's not bad." Qi Yubao said after thinking about it, "At least it can make money in people's hands go around."

Xing Yuanpeng smiled, and said: "Before opening the store, the company will conduct professional training and let franchisees go to the store to learn basic operation management on the spot. These are all free of charge."

Qi Yubao nodded secretly. These seemingly unimportant small aspects are actually very important. He has worked in the catering industry, so he naturally knows whether he has relevant experience. After opening a restaurant, there are two situations.

These have made him more excited.

Later, Xing Yuanpeng said a lot about the store.

For this type of fast food store, location selection is generally very important, because the store address determines the popularity.

The decoration can be simple, just look clean and tidy, not too luxurious.

There are not too many items in the variety. For the time being, Taifengyuan Braised Chicken is a single dish of Braised Chicken. It just provides different choices in taste, and can add side dishes to the original variety to create another profit.

Fast food needs operation and customer popularity to survive for a long time. Therefore, whether a store can develop well depends on three good things: good service, good taste, and good portion size.

Only in this way will there be a steady stream of repeat customers.

Xing Yuanpeng also emphasized the quality and sanitation of the dishes. If a store's performance is good enough, Taifeng Garden will have quarterly rewards, but the store must accept the company's unified management and carry out standardized operations, otherwise the rewards will be deducted.

In short, while developing franchisees, Taifeng Garden should also try its best to ensure the catering quality of the store.

Qi Yubao and Shi Hongmei stayed in the Taifeng Garden until around five o'clock in the afternoon before going back. Although they still had to think about it, the two of them already had obvious inclinations.

When leaving, Qi Yubao also asked for the addresses of the franchise stores of Taifeng Garden Braised Chicken. Xing Yuanpeng knew what he wanted to do, so he happily gave it.

The next day, the couple went to Qingzhao County and Linzi City to the east, and visited several franchise stores. After seeing the actual situation, they chatted with the boss as consumers, and the results they got were basically good. information.

There are bad news. For example, two bosses complained that Taifeng Park is too strict with the franchise stores, and pays special attention to hygiene and standardized operations. There are unqualified places to deduct quarterly rewards, which is not at all. polite.

But Qi Yubao thinks this is not a bad thing. Only strict management can make a business go on for a long time, so as not to make some achievements, and each store will collapse first and smash the signboard.

Obviously, the strict management of Taifengyuan Braised Chicken is for the sake of long-term development.

In this way, each franchise store can also have long-term development.

In Qi Yubao's view, as long as he can make money, these are not problems.

Look at those two bosses, that is, they complained a few words in private, and they worked with enthusiasm and energy.

For what? Isn't it because you can make money!

Qi Yubao ran away for two days and visited seven or eight franchise stores before returning to Beihe.

The original fried dough sticks and tofu nao business was temporarily thrown aside.

Shi Hongmei also lost her opinion, and made up her mind: "Old Qi, let's invest in it! There is no one in these stores that does not make money. If they can make money, we can do the same!"

Qi Yubao put away all kinds of materials on Taifeng Garden Braised Chicken: "You mean, among those people, many of them have never done catering before, and they can run the business well. We both have experience, so we can do it too!"

On the same day, the couple went to the bank, took out the money, and then called Xing Yuanpeng, who was in direct contact with them for business.

In just one day, Qi Yubao and Shi Hongmei went to the University City to complete the formalities. Beihe Lu's restaurant specially sent a store manager to accompany the two of them to rent a house and handle various related documents.

As soon as the store was confirmed, the decoration team moved in immediately, and the couple left one in charge of the decoration, and the other went to training and learning. In about 20 days, a brand new Taifengyuan Braised Chicken opened in Beihe.