The Era of the Second Element of the Literary Girl

After the advertisement is launched on the entire network and on various TV stations...

Marketing Department.

Many people are also a little nervous.

Can you not be nervous, they have never done such a slanted advertisement before.

The product advertised this time is the third-generation "Tongjia Intelligent Robot" that will be released soon by the brand "Tongjia" under Tonghua Company. It is probably a household robot similar to "sweeping robot", "air purifier", "air humidifier" and "smart AI speaker".

Compared with other competitors in the market...

Tong Hua's household intelligent robot is actually just like that.

Probably like five five open with some other competing companies in this field.

In addition, the sales volume of the product has a lot to do with the advertisement itself and the strength of the advertisement.

Like Tonghua's previous two generations of "Tongjia Intelligent Robot" advertisements, the style is relatively steady. Although there are no special features, there is nothing bad about it. In terms of promoting sales, it can only be said that it is not satisfactory.

It's the advertising style this time...

how to say……

It's as if you can stabilize your development, but you want to make a splash and make big news.

Even, the copywriter who designed the narration specially added some mildly abusive lines after collecting some information about the house circle.

For example, something like "there is true love in the world, and there is no road for Baga hentai", "Idiot, even if you buy this for me, I won't thank you" and so on.

Whether this advertisement can promote sales, to be honest, is still very metaphysical.

but!

The department manager Zhang Weisi is quite confident.

On the one hand, after hearing Mo Shao's dubbing, he once again found the feeling of heartbeat.

On the other hand, it is his trust in the chairman.

The chairman is the most thoughtful man in Tonghua Company! He is the founder of Tonghua Company!

Zhang Weisi dared to bet his salary that the chairman definitely made this decision to link up with the housing market after careful investigation of the housing market and strategizing. After all, it is impossible for this kind of business tycoon to issue some orders without thinking. Every decision he makes must have a reason and is carefully deduced and thought through. In other words... the chairman thinks it will work! That's for sure!

the other side……

Li Xiaoci's father also sneezed suddenly in the office.

Damn, why do people say I'm handsome behind my back every day! It's annoying!

...

Soon, with the advertising in the market place.

A certain city, early in the morning.

A group of middle school students were drowsy on the school bus. After all, seven o'clock in the morning is still very sleepy.

There is a hanging screen above the school bus, and the morning news is being broadcast on it. Therefore, some middle school students who are used to getting up early and are relatively sober can watch the morning news on TV to relieve boredom. As for those who haven't woken up, they will naturally continue to catch up on the school bus.

then……

An advertisement in the middle of the morning news attracted everyone's attention.

This is an advertisement for Tonghua Company's third-generation household intelligent robot. In theory, no one should be interested in the advertisement. In a very tacit understanding, he opened his sleepy eyes, as if he had noticed something, he raised his head quickly, with a surprised and bewildered expression.

"Hey, hey, did I hear Sophia's voice just now!"

"I don't know... I just remember that I heard a super cute voice."

"It's an advertisement." A middle school student wearing glasses explained to the students next to him, "It's an advertisement on TV, but it's over. The voice of the dubbing lady is really cute.

Please pay attention to it later, maybe it will be broadcast again. "

Then, as if hearing the words of these middle school students, the advertisement was quickly played on the screen again.

but……

I haven't waited for everyone to recall it.

The commercial break was over, and the serious morning news resumed.

"Why so fast!" a chubby student wailed, "It's too fast, this ad!"

"What the hell! Where's my Sophia? Labor and management don't read the news, labor and management want to read the advertisements!"

"My day, I didn't hear clearly...can you stop the news in the commercial!!!"

"What kind of advertisement can actually be voiced by my favorite young lady Mo Shao?"

Someone else said excitedly: "Tongjia intelligent robot...? Buy it! Absolutely buy it! It happened that my mother asked me what birthday gift I want for my birthday this month, and I said that I want the buyer to use an intelligent robot to lighten the burden on my mother." ...Hi! What a little genius I am! My mom must be very impressed."

...

In the middle of the night, a certain fat man was also drinking Coke, yes, two servings together, enjoying the double serving of happiness, while clicking on the latest episode of a certain animation.

Even under the mature trend of paid viewing, there are still a small group of people who are unwilling to pay for watching an animation. Many people would rather sacrifice their viewing experience. For example, the latest two episodes cannot be watched, or the long-term A two-minute brainwashing ad. And this fat house, yes, he is also one of them.

However, just when he was about to mute the commercials like before and go do something else...

A paragraph of commercials read into his ears made his hand holding the mouse suddenly freeze there.

This familiar voice...

Sophia, like Lee!

However, this two-minute brainwashing advertisement contains not only this advertisement, but also advertisements from many merchants. In other words, after the first commercial about "Tongjia Intelligent Robot" ended, the subsequent commercials were no longer the ones he wanted to listen to again.

therefore……

Since I didn't hear clearly the first time.

This fat house also resolutely chose...

Refresh, refresh, refresh!

That's right, the annoying thing about these video sites is that you, as a prostitute, waited for two minutes for the ad to end, but if you accidentally refresh it, you have to re-watch the ad again. Especially when there are too many viewers, the server freezes, and you have to refresh. Therefore, many prostitutes complain about this situation, and usually do not refresh if they can.

but……

This time is different.

He couldn't believe it himself, because of an advertisement, he didn't even want to watch the animation, he just wanted to refresh the advertisement continuously, listen to the narration, listen to Mo Shao to show cuteness to himself... This kind of thing, in the past, was Absolutely incredible.

So here comes the question, your favorite paper man wife sells you a smart home product in an arrogant tone, as her man, do you choose to buy it, or choose to cruelly reject it?

Do you still need to think about it?

I bought it for him!

...

Kyoto TV.

The staff here will count the ratings of each time period of the day every day, and then report to the TV station's senior management. In addition, because the TV station's programs are also broadcast simultaneously on the Internet, the popularity of the Internet will also be counted together.

However, when the director of Kyoto TV saw the statistics, he couldn't help but said, "What's the matter with these peak ratings? There wasn't such a peak before, right?"

Yes, on the ratings graph he saw, basically every once in a while, a small sharp corner would suddenly protrude on the graph, which looked completely abnormal.

hear this...

After looking at each other, the staff under him replied, "That...director, it seems to be because of an advertisement."

The director was taken aback: "What do you mean?"

"Oh...it's like this, we also checked and found that all the ratings peaks are the same ad, in addition, our synchronous broadcast popularity on the Internet is also when we put this ad The most popular." The person below replied.

"You mean that the ratings of an advertisement are higher than the ratings of the feature film?"

"Yeah." The subordinates nodded in unison.

"..." The director looked confused.

What the hell!

I have been the director of Kyoto TV Station for several years. On weekdays, the number of viewers will drop off a cliff when it comes to commercial time, and it will not increase until the feature film starts.

It's the first time he's seen an advertisement that's more popular than a TV show!

These days, there are more viewers who like to watch advertisements than those who like to watch feature films? Are they all out of their heads? This unscientific!