The fake rich man and the beautiful goddess guest chased me

The employee was even more confused, "Director, I don't quite understand."

"Lin Feng just wants to accumulate some fans and reposts by forwarding the lottery."

"But so what? Although he has a certain number of fans and reposts, our official has not set up any clear rewards for these. Even if he has these fans and reposts, he can't do anything at all."

"And those prizes are worth millions, and they are just given away."

"Giving away the prizes, in addition to gaining fans and reposts, he can't get any other benefits. It's better to use this reward to do some investment, even if it's put in the bank to earn interest, it's better than giving it away!"

Faced with the puzzled look of the employees, the marketing director smiled , and then said: "He did not cash in all the prizes, but chose to give them away. This is why I say Lin Feng is a marketing genius."

"More than one million rewards are given away at will, because after Lin Feng, the benefits he will get are far more than this one million!"

The marketing director turned his eyes to everyone, and then said: "It's actually very simple. Lin Feng's forwarding lottery this time is nothing more than marketing."

"It's just that his marketing target is not objects, but himself!"

"What a wonderful idea, he packaged himself into the image of a koi and marketed himself."

"But no matter how good this marketing idea is, after a long time, this little heat will slowly fade away."

" Lin Feng's forwarding and lottery is his second wave of marketing for himself! "

"In fact, if you look closely at Lin Feng's Weibo, you will find that all the prizes will be drawn within two months, which means one lottery per day."

"And I guess Lin Feng will definitely put the BMW worth three or four hundred thousand yuan on the last day for lottery."

"In this way, his own popularity will be maintained for more than two months."

"Two months is enough for him to accumulate a lot of popularity and fans, even more than those stars!"

"In the next two months, I can say that Lin Feng's lottery popularity will definitely be the highest in the entire Weibo!"

The project manager nodded, "You are right, Lin Feng gave away all these prizes, and he won The number of likes and reposts will definitely exceed that of the current popular stars. "

"But, what's the point of him doing this?"

"He is a student who just graduated. He uses prizes to exchange for so much traffic. Does he want to develop in the entertainment industry?"

The marketing director shook his head and smiled, "No, it's not like that."

"This is what I'm going to say next, and it's also a very critical point in Lin Feng's Weibo this time."

"That is-evaluation!"

"For Lin Feng now, traffic can help him make money."

"The money earned is far more than the more than one million rewards."

"His real purpose is those sponsors! !"

Since he can become a senior executive of Weibo, everyone present must have some skills.

After the marketing director finished speaking, the project manager immediately understood.

"You mean, Lin Feng wants to earn money from those sponsors?"

"He is going to evaluate these prizes, which is actually a disguised way of advertising for the merchants."

"And Lin Feng's reposts naturally brought a huge wave of traffic to the sponsors."

"After those sponsors knew that Lin Feng was going to conduct the evaluation, they certainly hoped that Lin Feng could say a few good words for them during the evaluation process."

"In this way, Lin Feng can get advertising fees from the sponsors."

"But the problem is that the merchants who sponsored us this time are all top brands in various industries in China."

"Will they pay advertising fees for Lin Feng?"

At this time, Vice President Sun sighed faintly.

"You are still thinking too one-sidedly."

"One hundred thousand reposts in twelve hours, which star can do that now? Even the popular national Yin Meng can't do it!"

"No star can reach the traffic of Lin Feng on Weibo now."

"This means that the Weibo posts published by Lin Feng can be seen by active users on Weibo!"

"And before this, we have counted that most of the users who use Weibo are young groups such as office workers."

"Young people have a certain consumption power when they go to work."

"These young people are also the target customers of these sponsors."

"Every year, these sponsors spend hundreds of millions of dollars on advertising."

"Lin Feng now has so much traffic, as long asIf he can guarantee that every time he reposts a lottery, he can maintain an objective data, even if I am one of these sponsors, I am willing to advertise here with Lin Feng. "

"Even if it costs millions, I am willing to advertise here with Lin Feng."

Speaking of this, Vice President Sun sighed deeply, with a helpless look on his face, "Originally, we Weibo looked for these sponsors to carry out the Koi lottery, which was originally just to create a gimmick to attract more users to help us promote."

"We can not ask these sponsors for advertising fees."

"I really didn't expect that the lucky user we randomly drew would set his sights on these sponsors."

"Now these young people, haha, are really better than their predecessors!"

"But..." An employee hesitated for a moment, and then said: "But Lin Feng's behavior is not in line with our rules?"

"He is using our platform to make profits for himself."

"In this case, should we deprive him of his eligibility to win the prize and then ban his account? "

Vice President Sun frowned. Before he could speak, the marketing director sitting next to the project manager glared at him fiercely.

"Banned?"

"What on earth are you thinking about?"

"Lin Feng was randomly selected from millions of users. In this process, he did not cheat and was absolutely fair!"

"Do you know how much impact it would have on our Weibo if we really did this and banned Lin Feng's account and re-drew the lottery?"

"Weibo's reputation will be damaged. Everyone will doubt whether this lottery is real and fair!"

"Our users will be lost in large numbers. Even if there is another Koi lottery, no one will participate again!"

"Besides, Lin Feng did not do anything against the rules in our Weibo."

"Our platform has not stipulated that advertising is not allowed."

"Lin Feng did nothing wrong. Why should we ban his account?"

"Doing this will not benefit us at all!"