The Fifth Point Guard

After dragging on for nearly half a year, Adidas finally released the news that they have reached an agreement with Tracy McGrady of the Magic on endorsement matters and have officially signed a contract.

The media generally expressed their appreciation for Adidas' signing.

After losing Kobe, a general, Adidas quickly and seamlessly connected and found another hot star in the league, Tracy McGrady.

It was originally rumored that Adidas might sign a lifetime endorsement contract with McGrady, but it was disclosed by Adidas officials and McGrady's agent that the two parties signed a 7-year long-term contract, not the lifelong endorsement contract that was uploaded on the Internet.

In fact, Adidas has considered directly signing a lifetime endorsement contract with McGrady.

why?

McGrady's style of play is more elegant, and his style of play is more aesthetic. Compared with Kobe, in 2002, McGrady's popularity and strength actually had a slight advantage in comparison.

So when Adidas signed McGrady, they not only took a fancy to McGrady's present, but also wanted to directly lock in McGrady's future.

Kobe, as a star that Adi vigorously cultivated, the salary increase during the contract renewal made Adi very headache, and finally chose to break up.

Therefore, for McGrady, Adi wants to directly sign a lifetime endorsement contract to avoid similar things from happening again.

However, after measuring, they found that the Chinese player Shentong has improved more rapidly, and his popularity has also risen sharply, and there is a huge Chinese market behind him.

Suppose you sign a lifetime contract with McGrady at this time, what will Shentong think?

Considering the feelings of Shentong and Shentong's agent David Falcao, the contract between Adi and McGrady has always been ambiguous.

In the end, after comprehensive consideration, Adi signed a long-term contract with McGrady, which not only expressed respect for McGrady, but also fully considered Shentong's feelings.

According to well-informed gossip, McGrady’s annual guaranteed income is between 5 million and 6 million U.S. dollars, and of course there is a part of commission fees, including the requirements for playing games, entering the playoffs, entering the All-Stars, etc., the total contract In fact, it is almost the same as Shentong.

For McGrady, who has potential injuries, this long-term contract is very suitable for him, so he is very happy to become the spokesperson of Adidas.

In addition to McGrady, Adidas also signed another general, point guard Chauncey Billups from the Detroit Pistons.

The details of Billups' contract were not announced, and the endorsement time is 5 years.

As a No. 3 pick in 1997, Billups stumbled in the first five years of his career, which is very inconsistent with his status as the No. 3 pick.

You know, the No. 1 pick that year was Tim Duncan, and McGrady was only ranked ninth that year.

Starting with the Celtics, Billups changed four teams in five years.

In addition to the Boston Celtics, there are Toronto Raptors, Denver Nuggets and Minnesota Timberwolves.

That is to say, when he arrived at the Timberwolves and stood beside Garnett, Billups began to play the masterpiece of his career.

In the 01-02 season, 82 games were full attendance and 54 starts. In an average of 28.7 minutes per game, Billups was able to contribute 12.5 points, 2.8 rebounds, 5.5 assists and 0.8 steals. The three-point shooting percentage was the highest in his career. 39.4%.

Having a strong view of the overall situation and having a big heart like a killer is the label Billups won, and he completely got rid of the title of "parallel importer".

It was also in this season that Billups won the favor of Adidas and offered him an olive branch.

However, Billups's signing has also experienced twists and turns.

In the offseason of last season, Billups, who became a free agent, accepted an offer from the Pistons for 6 years and $35 million.

Pistons coach Rick Carlisle agrees with this deal very much, thinking that the Pistons have picked up a big bargain and gave Billups unlimited room to play in the new season.

Currently in the East, except for the New Jersey Nets, the Detroit Pistons have climbed to second place in the East.

Billups shined at the beginning of the season. Not only did his statistics soar, but he also quickly integrated into the team and became the brain and commander of the team.

After seeing Billups' performance, Adidas, who was originally interested in signing with Garnett, made up his mind completely. Even if Billups has left the Timberwolves, it will not affect the cooperation plan between the two parties.

In this way, after Kobe switched to the Nike camp, in order to fight against Nike, Adidas has gathered the "Five Tigers of Adidas".

San Antonio Spurs' Tim Duncan, Minnesota Timberwolves' Kevin Garnett, Orlando Magic's Tracy McGrady, New Jersey Nets' Chauncey Billups .

After signing 5 endorsement lineups that can make up a complete team, Adidas quickly started promotion and marketing actions.

Taking advantage of the enthusiasm for signing, Adidas quickly launched an advertisement of "No Brothers, No Basketball".

The Adi Five Tigers appeared on the camera at the same time.

Garnett: You've been played.

Shen Tong: Whenever I dunk.

McGrady: scored 30, 40 points.

Duncan: You really think so.

Garnett: I did it all by myself.

Billups: But seriously.

McGrady: The game is for five people.

Shentong: Believe it or not.

From the day the ad was broadcast, the slogan "No Brothers, No Basketball" resounded in the streets and alleys of the world.

The Adi Five Tigers are considered by the fans to be the stars with the most potential to rule the next ten years!

Although Shentong is only a sophomore, his experience and achievements are among the best among his peers.

In the first season, he won the best rookie and reached the finals. At the same time, he was selected as an All-Star and won the three-point contest championship. He scored 55 points in his career and so on.

After signing Shentong, McGrady and Billups, Adidas' sales once again showed a surging trend!

After signing a new spokesperson and achieving obvious results, Adidas, which saw the hope of challenging Nike's status as king, began to contact more young potential stars.

Because it means cheaper and a more loyal fan base.

Some media broke the news that they are already in contact with Arenas and Jefferson, who are also from the University of Arizona with Shentong.

Compared with Shentong's prosperous career in the NBA, Shentong's girlfriend Avril Lavigne is also very successful in the music field.

This year alone, Lavigne has collected numerous awards.

Important awards include.

Best International Newcomer, Best Pop Artist of the Year, and Best Music Video at the MTV Video Music Awards.

Best Canadian Rock-Pop Artist at the World Music Awards.

At the end of 2002, Avril Lavigne collaborated with Canadian singer-songwriter Chantal to release her second album "Under My Skin" (cool to the core).

This album is different from the bright and relaxed style of the previous one. The music style of this album is rock, punk and heavy metal.

The songs on the whole album are sometimes full of violent rock dynamics and sometimes slightly worried, expressing the dark side of Avril Lavigne.

Almost unreservedly naked in front of the audience.

On the cover of the album, Avril Lavigne wore thick smoky makeup, full of darkness and melancholy.

However, these did not hinder the hot sales of this album. On the contrary, Avril Lavigne's dark music expressing melancholy and sadness aroused the resonance of most fans and captured the hearts of fans very well.