The Fifth Point Guard

Rock Park is boiling.

Today is a festival for the live fans.

The cameramen, field managers, security staff and other staff who had been hiding in the audience immediately appeared and surrounded the five players.

Andrew was as excited as a child, looking at Shen Tong and the others with admiration in his eyes.

"Hey, buddies, I really like you guys!" Andrew happily stepped forward to hold McGrady's hand, and said after hugging him cordially.

Adam also changed from his arrogant appearance at the beginning, and became humble like a primary school student. He even stuttered a little when he spoke, and his voice became much more shy.

"Kevin, can you sign my sneakers?"

Philip has been entangled with Shen Tong, never leaving.

"Shen, I love watching you play so much. The Knicks suck. You are the real king of New York."

This hat is a bit big, but Shentong enjoys this feeling very much.

"Your nickname is 'Hot Sauce,' right?"

"That's right, I am 'hot sauce', but as long as you like it, you can call it whatever you want, 'bean sauce', 'ketchup', 'Laoganma sauce', 'Nanshan sauce', whatever you want."

The entire stadium is full of people, and the excited crowd is still pouring in.

In order to protect the safety of the Adi Five Tigers, the security guards at the scene pulled out a cordon at a safe distance and lifted out the table.

The on-site manager picked up the microphone and said to the dark crowd: "Please maintain order, and line up on the right side to enter the venue one by one. Next is the autograph time for you. Enjoy the close contact with the idols!"

"Wow!!!"

There was a lot of voices.

Because the surprise came so suddenly, many people at the scene didn't prepare anything at all, but Adidas prepared 500 posters very intimately, with Adidas logo and five photos of Adidas on it.

Shentong also specially brought five pairs of new personal signature sneakers - Hongjun, and a lottery will be held during the event, and the lucky one will get this prize.

Shen Tong sat in front of the temporary table, looking at the crowded crowd opposite.

This formation is enough to catch up with the market before the New Year in my hometown.

In addition to posters, many fans at the scene also found many personal items and asked their idols to sign their names.

Some came with basketballs, some with T-shirts, and some with their Adidas sneakers.

The bravest person on the day was a female fan.

"Shen, I'm your big fan, can you sign the little white rabbit for me?"

After finishing speaking, the hot female fan stood on tiptoe, puffed out her chest and leaned forward.

Shen Tong blinked.

"Are you serious?"

"Of course, after you sign, I'll get a tattoo right away."

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Faced with such fanatical fans, Shentong could only try his best to neatly sign his name on the soft parts.

If Sister Hua and Lao Shen knew that their son's name would be tattooed on the chest of a young girl, how would they feel?

Avril Lavigne should have no objections.

Forget it, it's just a fan's wish after all.

Adidas' advertisement and on-site event went very smoothly, even exceeding the organizer's expectations.

The signing activity lasted for 2 full hours before ending in a sound of regret.

Although some fans failed to catch up with the signing activities, they were still able to catch a glimpse of their idols and hear the stories that just happened on this stadium from the mouths of other fans.

That night, "Uncle Drew" and "Adidas advertisement" became hot words on the Internet in North America.

The ad went viral before it aired.

However, since the fans who were filming were all non-professionals, let alone edited, these sporadic shots made the fans watching the video even more itchy.

"Who are these old men? They are so powerful!"

"I've never heard of a character named 'Uncle Drew' in Rock Park."

"What's the matter with this shot, is it shooting the ball or the 'ball', can the camera be steady, it makes me dazzled, really white."

Due to the extreme enthusiasm of the fans, Adidas had to advance the Christmas advertising plan.

Three days later, the first issue of "Uncle Drew", which has been meticulously edited by Adidas officials, landed on major video websites and cable TV stations.

For a time, Adidas' sign resounded throughout the United States.

The slogan "No brothers, no basketball" has become a fashionable catchphrase among young people today.

Adidas' recent popularity has made Nike officials a little panicked. They didn't expect that Adidas, which was on the verge of bankruptcy, would come back alive in a short period of time!

Nike: Where have you been? You haven't come to me for so long, I thought you were dead!

Adi: I am dead, but you have to admire me.

Nike: Why should I obey you?

Adi: Because I'm alive again!

Nike: I take it.

Adi: There are many things in this world that you can't think of. As the saying goes, you can't do it if you don't accept it.

Nike: Why should I convince you again?

Adi: Because we have returned to the number one group in North America and even the global market!

Nike: Wow, I'm really convinced by you, I'm so impressed, you're really good!

Adi: I don't want others to say that I can do this, but to tell others that I will definitely get back what I lost!

Nike:.

In the 1960s or early 1970s, Adidas was almost the only giant in sports.

It is the brand name of a German company that pioneered the production of lightweight running shoes for competitive athletes.

In the 1976 Montreal Olympics, 82% of the track and field winners wore Adidas sneakers.

At that time, Adidas was the spokesperson of the movement.

In the 1970s, with more and more people participating in sports, the sports market was also constantly developing, and more and more capital began to enter this market.

A host of ferocious competitors began to emerge: Cougars, Brooks, New Brands, Tiger, and more.

Among them, Nike has gradually become one of the world's top two sports brands alongside Adidas by virtue of its "sandwich biscuit sole" plan in 1975 and its continuous development in the jogging market.

In the 1980s, under the fierce market impact of Nike, Nike, which was not enterprising, gradually became a "laggard", and its market share began to be eroded by Nike.

In the 1990s, Nike's products had dominated the basketball and youth markets, and sports shoes entered the fashion era.

At this time, Adidas's global market share is only a poor 4%.

Fortunately, they changed their thinking in time, and learned from the previous painful experience and lessons, the Jedi fought back, and fought several beautiful turnaround battles one after another.

The rivalry between Adidas and Nike is back again.

On the second day after filming the commercial, Shen Tong boarded a plane to Philadelphia to join the team.

After a rest day in Philadelphia, they travel to the Philadelphia 76ers.