The Fourth Financial Crisis
Chapter 12 Sales Skills
Murong himself is very smart, otherwise he would not have learned how to read and read newspapers by himself. She soon realized that since the unscrupulous editors of Xiu Zhen Financial Weekly could use headlines to attract attention and even help Pan's Trading Company manipulate the short-term prices of certain commodities to make profits, she, as a newsboy, could also use headlines. The party's routine sells newspapers.
Compared with other illiterate newsboys who are completely illiterate, only an educated person like her who can read and write can grasp the essence of this "clickbait".
After realizing the power of this sales killer move, Murong's originally gloomy eyes became bright again.
Yang Lu saw that she had regained her confidence, so he struck while the iron was hot: "There happen to be many potential customers for newspapers in Haiya Pavilion. You might as well try the method I just taught you. I believe you can do it!"
What he said came from the bottom of his heart, and he didn't mean to brag.
Although Yang Lu is not an expert in sales, he can also see that Murong's pitiful appearance is a big killer in the sales field, and it is even more lethal to these wealthy people who are not short of money.
If she hadn't been gifted with an appearance that won the sympathy of her customers, she would have been swept to death by her able-bodied fellow newsboys.
If you add the speaking skills that I taught her, it would be no problem to sell a few newspapers in Haiya Pavilion.
After all, Haiya Pavilion is an upper-class social gathering place. As a fund manager, Yang Lu can be said to have a very accurate grasp of the mentality of high-net-worth clients. He was very sure that even if someone was unhappy with Murong, they would not lose their temper with this little girl on the spot. The more prestigious a big man was, the less he could afford to embarrass this person!
In Yang Lu's view, Murong had the right combination of time, location, and people, and he was already in an invincible position.
Seeing Yang Lu looking at him with stern eyes, Murong nodded fiercely and said, "Well, I will definitely not let you down!"
In Murong's mind, Yang Lu was already a god-like figure. Even a simple thing like selling newspapers could be transformed into a miracle. This kind of omnipotence could only be achieved by the senior masters in the story. . Since Mr. Yang said there was no problem, she couldn't take the initiative to back down.
After taking a deep breath, she picked up her bag again and walked towards her first potential customer.
The first client Murong chose was a kind-hearted old lady. So many years of experience in selling newspapers have given her the ability to identify what kind of customers are most likely to be targeted.
Seeing the poor newspaper seller dragging her satchel over, the old lady handed her a spiritual stone coin without even waiting for her to speak, and then took a newspaper from her satchel. This move of the other party stunned Murong who was just about to speak.
She originally thought that it would be difficult to communicate with these rich people. Many timid newsboys would not even dare to approach such big people. But she did not expect that when she tried to contact them, things would become so easy!
She quickly said "thank you" to the old lady several times, even a little incoherently, but the kind old lady just smiled at her with a gentle expression.
In fact, there is a very philosophical old saying in China, which is that wealth leads to good conscience. This does not mean that poor people are born without conscience, but that conscience itself is an out-and-out luxury product that poor people cannot afford!
According to Maslow's hierarchy of needs theory, the highest level of human satisfaction is to be recognized by others.
Seeing the pitiful little newspaper girl selling newspapers to them, most wealthy diners can't help but show their generosity to gain the spiritual satisfaction of being needed by others.
In this regard, Murong, who has a pitiful appearance, undoubtedly has a huge innate advantage, and this innate advantage is fully exploited in Haiya Pavilion where the wealthy class gathers!
After selling more than ten copies of newspapers in a row, the newspaper seller's confidence greatly increased, and she even started to actively sell newspapers to some customers who were obviously not happy with her.
When these customers saw the newspaper girl approaching, they instinctively wanted to scold her, but the newspaper girl only needed to say one sentence: "Did you know? Li Qingyang, the president of Lingshi Reserve Bank, is going to die!"
Then she would see the faces of these people change from disgust to surprise in an instant. When they turned their questioning eyes to her, the newspaper seller just clutched her newspaper bag tightly, pretending to be smiling without saying a word.
As we all know, half-talking is the worst thing that can kill obsessive-compulsive disorder. What's more, Murong's accomplishments in the field of clickbait are already outstanding, and he is even more exaggerated than the editor of "Xiu Zhen Financial Weekly", which makes the audience feel itchy even more.
If you are in an ordinary bar, drinkers may choose to peek at other people's newspapers in order to save money.
But Haiya Pavilion is the top consumption place in Haiya City. For these rich and powerful people, they can never do such a thing just to save a few pennies by buying other people's newspapers!
After Murong's curiosity was aroused, these diners would buy a newspaper from her no matter how reluctant they were. Even if their own families had already subscribed to "Xu Zhen Financial Weekly", they couldn't wait to read the content behind it. .
The high-end sales platform provided by Haiya Pavilion, the headline-grabbing sales skills taught by Yang Lu, and the appearance that easily wins the sympathy of passers-by. With these three powerful magic weapons in the sales world, the newspaper selling girl Murong is almost invincible.
It didn't take long for almost everyone in Haiya Pavilion to have a newspaper, and her heavy newspaper bag was bottomed out again.
Seeing the newspaper seller's invincible performance, Yang Lu, who was silently paying attention to her, also nodded happily. He could clearly see that Murong's whole temperament was different after successively conquering dozens of upper-class people.
Many people fail to succeed, not because of lack of ability, but because they lack the opportunity to break through their circle of ability.
Through the opportunity she created for her, Murong has already established her presence in front of the diners at Haiya Pavilion. Although a small number of diners still dislike the dirty appearance of the newspaper seller, it is obvious that the number of customers who sympathize with her is still overwhelming. Most of them.
Even if she doesn't support her from now on, it probably won't be a problem for Murong to enter Haiya Pavilion to sell newspapers again.
After all, the customer base of Haiya Pavilion is not that big. There are just so many customers coming and going. As long as a customer can recognize Murong and take her in, the staff of Haiya Pavilion will definitely not take the initiative to drive her away.
After opening up the situation in Haiya Pavilion, Murong is equivalent to having his own gold mine, which is countless times easier than other newsboys fighting on the streets to grab the territory!
As the inventory in the bag bottomed out, Murong also came to his last customer: "This young master, this young lady, do you two need a newspaper?"
These two people were none other than the two rich second generations who had just sat next to Yang Lu. The newspaper seller's movements were so fast that before Yang Lu could even stop her, she had already trotted up to the two men.
Seeing the newsboy eating nonsense next door, the young man frowned: "Dangdang Haiya Pavilion, when did you allow beggars to break in!"
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