The God of Basketball in Sports
Chapter 232
Seeing that Han Zhe didn't have any special requirements, Luthor sorted out the information again and handed over the Mizunon information, "Since you don't have any special requirements for the brand, this offer is the highest, with an annual endorsement fee of $1.9 million." "
Han Zhe didn't answer whether he agreed or not, but said curiously: "I'm just a little well-known now, and the Japanese are buying it like this?"
Han Zhe is indeed very surprised, it is true that his name is starting to sound now, but after all, he has just entered the NBA.
Now Han Zhe is a rookie, even if many people know him, but in addition to China, how many fan groups can he really play, and why should others buy it?
For merchants, it's not that you're valuable when you play well, it's that you're valuable if you have great appeal, if it weren't for looking at the Celestial Empire market, it would be impossible for Han Zhe to have a merchant willing to pay such a high endorsement fee now.
You must know that 1.9 million US dollars is very high, almost 12 million RMB, which is just a year's endorsement fee.
Luthor smiled and answered Han Zhe 03's question, "Their price must consider the Celestial Empire market factor, of course, this is not the main thing, you may not know yet, you have a certain reputation in Europe and the United States, but you are definitely not a big name, and the stars are not counted."
But in Asia, you are on fire, not only are you popular in your home country, but you are also well-known in countries such as Japan and South Korea, so your endorsement is definitely open in their homeland.
And Japan is a country that admires strong players, you play well, and you are Asian, you already have a very large fan base in Japan!"
Of course, CAA has done market research, and this is the network of large companies.
Han Zhe was a little surprised when he heard this, he knew that he was popular in China, but he really didn't know that he was also popular in other Asian countries, but he was also a little relieved when he thought of Japan's national characteristics!
"Let's take the next one!" Han Zhe put the information aside.
Luthor and Moore were stunned, they thought that Han Zhe would seriously consider Mizunon, Mizuno is not only expensive, but also the world's top brand, but they didn't expect such a block to suddenly pass?
Although Luthor was surprised, he didn't ask the reason, but took out the second highest price and prepared to continue, because he and Han Zhe are getting along very well now, and he doesn't want to be estranged because of the endorsement issue, after all, the endorsement is still based on Han Zhe.
Han Zhe took the initiative to explain, "It's not a matter of price, it's not that the brand is bad, we grow in different places, it's hard for you to understand, it can only be said that it is a historical legacy, I won't accept any endorsement from Japan, no matter how high the price is, I can directly pass it in the future." "
Seeing that Han Zhe took the initiative to speak, Lu Thor put aside his worries and chatted, and said: "You should be talking about World War II, I know that you used to be belligerents, but now more than half a century has passed, do you still hate the Japanese?"
Han Zhe shook his head in a deep voice and said: "I am not a person of that era, I have not experienced those difficult years, they have not directly hurt me, it is not enough to say hatred, but I know that they have cruelly hurt my motherland, and they have also hurt my compatriots, and there will always be a thorn in my heart, it has nothing to do with hatred or not!"
Luthor and Moore don't seem to understand, just plainly, Han Zhe will never accept the endorsement over there, although they don't understand much, they still respect Han Zhe's ideas, and for them, Japan's market share is not large, and it has nothing to do with the overall situation.
The next second and third quotations are from China, Peak 1.8 million, Li Ning 1.6 million, these two quotations and the back of the distance opened, the fourth is Rui 300,000, the following two Nike and Adi seem to have been discussed, both are 1.1 million, and the others are below one million.
Lu Thore also explained to Han Zhe, in fact, Han Zhe's current normal price should be 60-800,000 is more reasonable, he has a domestic bonus to increase to million, if he does not pursue the Celestial Empire market, he will not give more than one million prices.
As for Li Ning and Peak, the premium is so high, mainly for the domestic market.
Han Zhe nodded and said that he understood, he would not think that his stadium could have Kobe's endorsement price for just Kobe, people's popularity and fame have been accumulated over the years, and there are countless fans around the world.
Han Zhe's biggest weakness now is that he has not had enough time to prove his stability, and his fan base is incomparable with ordinary veteran stars except for China.
Now the bidders of millions are actually gambling in nature, what is valued is Han Zhe's potential, if Han Zhe suddenly fails, their money will be wasted, don't think that big brands will spend money indiscriminately, you have a net worth of 100 million, are you willing to give away 10,000 yuan?
After thinking about it carefully, Han Zhe said: "I used to wear Li Ning a lot, I'm more used to it, let's talk to Li Ning." "
Luthor and Moore were a little surprised that Han Zhe made a decision so quickly, and the most surprising thing was that Han Zhe directly gave up the champion and runner-up brands like Nike and Adi.
You must know that endorsement not only depends on the price, but also depends on the strength, although Nike, Adi and Reebok are cheaper, their sales are among the top in the world, and their publicity and promotion strength are different, which has a promotional effect on Han Zhe.
Luthor did not directly agree this time, but objected, telling Han Zhe that although the price of the Tianchao brand is higher, the promotion ability and strength cannot be compared with the top brands, if Han Zhe is not satisfied with the price, he can still negotiate with Nike and other merchants, there should be room for negotiation.
Han Zhe said bluntly: "It's not a matter of price, even if their price is about the same, I will choose 650 Li Ning, I am still happy to support domestic brands, although there are limitations in promotion, it doesn't matter, I don't need others to promote!"
Han Zhe's words are full of confidence, and if he puts the fantasy world, he should dance with the spirit of Wang Ba, and Luther Morner will bow down!
The reality is that as soon as Han Zhe finished speaking, he was sprayed with dog blood by Luther, in business, where did there be so many messy things, Han Zhe's reason is too two, and the decision is too hasty!
Han Zhe is also stubborn, what's wrong with supporting state-owned enterprises, the key is that they are good in quality and reputation, as long as they don't cheat people, he will support them, and he does have confidence in himself, even if the promotion is a little worse, it doesn't matter, he relies on strength to play, no need to stir up!
The two argued for a long time, Han Zhe bit it, and Luthor had no choice but to give up, but when he left, he threatened that he had to knock Li Ning hard to relieve his anger.
Contracts can be signed.
1.6 million?
Don't!
Luthor walked to the door of the box, and Han Zhe smiled and said behind him, "You are so capable, why don't you knock me out for yourself?"
Luther: "Get out!"
Isn't this a joke, Han Zhe has only been playing for a few days, and he has an exclusive yarn!
However, as long as Han Zhe maintains his condition, this goal is not far away.
At present, the intention is confirmed, Han Zhe doesn't have to worry about it, and the rest should be handled by Luthor and them, as for whether it will be successful in the end, it is still unknown. _
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