The God of Basketball

The Olsen sisters were able to make such an astonishing fortune in the entertainment industry at such a young age. It is by no means a waste of fame.

When they saw the overwhelming parking lot news in the media, they didn't find it troublesome at first.

Instead, I think...the business opportunity is coming.

Whether it's a businessman, a singer, or a basketball player.

No news is the worst news.

What's more, everything Bruce showed in this matter was positive.

After Ashley watched the entire video, she couldn't believe that Bruce didn't lose his temper the whole time. He was very patient. A lunatic who spent the dawn of spring with all his clothes.

Look at what that crazy woman did, if she did that to the police, she would even be shot on the spot.

So, they held a press conference the next night. This conference was not built with a lot of money, and the press conference that did not even pay the media attracted more than a hundred media.

The media gathered, and they all wanted to know what the hell was going on, what big announcement Ashley would make: would she announce that she was with Bruce on the spot?

"We didn't do anything harmful to Lindsay Lohan, we just stopped her from continuing to make irrational actions when she lost control of her emotions. The reason why I did that in that situation was because I was with Bruce has more important things to talk about."

Ashley is very good at manipulating the psychology of journalists.

Soon, some reporters raised their hands and asked her, "What's important?"

"Sneaker conference."

Ashley smiled and announced the answer. And soon... the curtain at the back was drawn, revealing the theme of the show.

Forehead….

Backstage as Bruce's first signature shoe rises up and all the lights come into focus.

Everyone was stunned.

Still have this kind of operation?

This corner is also turning too fast, right?

Ashley announced quickly that Bruce's first signature shoe will be sold through the same channel as Double Star Group's products, and she will soon start a joint project with Bruce, focusing on the women's sports market, with the goal of making it a North American shoe. An explosive item that all fashionable women will own.

When the media's lens focuses on... Uh.

Although this turn is a bit fast, the sneakers do look pretty good, and the design is very delicate. As opposed to the bulky high-top sneakers on the market today, it's a rare low-top basketball shoe that's... well designed.

And at this time, these entertainment reporters finally remembered: Oh! right! Bruce is also a basketball player.

Before that, Li Zhen's identity as a singer was even more memorable.

After all, his albums sold more than two million copies, his tours were sold out, and he was called the most creative newcomer in North America this year by authoritative media. His royalties are expected to break into the top 10 of this year's singer list... and what is he doing on the basketball court?

For entertainment reporters, it is really hard to remember.

Originally in their cognitive system. At most, they know Michael Jordan, Shaquille O'Neal, Kobe Bryant and LeBron James and a few other famous NBA stars.

Now, a Bruce Lee has to be added.

This kind of idea was widely reported by the media with the press conference of this sneaker, and this impression was also formed in many people's minds.

And, the most interesting thing is, those fan circle girls who don't care much about basketball. After seeing this shoe, I even had the urge to buy it... It should be cool to wear this shoe.

These market messages are quickly fed back to the marketing departments of Nike and Adidas.

They were also surprised.

Originally they thought that Bruce had no sales channels in the United States, and no matter how well-designed the sneakers were, they would definitely not be able to sell them. At most, it is going around in Asia, using the identity of the Chinese to make a wave of marketing.

Who knew that he would actually take a slanted sword and follow the fashion line.

Partner with the Olsen sisters to share sales channels.

Moreover, he accurately and quickly caught the public's attention through a farce in a parking garage, and immediately announced the sales channel of sneakers. In an instant, people are in a wait-and-see state!

As Bill Duffy said, the executives of Nike and Adidas couldn't believe the facts returned by market research.

Bruce's influence has gone out of the circle without even playing a regular season.

How many stars have played desperately for a lifetime, and there have been countless highlight moments. But take out their photos and put them in front of ordinary people, people will only frown: WHO? basketball player? Michael Jordan?

And, unbelievably, he got teenage girls with no interest in basketball interested in his sneakers.

This is something that the sneaker brand very much hopes to develop, but has not been able to do.

"His sneaker sales won't be too bad."

At that time, executives in Nike's marketing department made judgments.

His suggestion to the board of directors is to buy without delay, and even raise the offer to 80 million US dollars.

However, the board of directors thought it was a crazy thing to suddenly increase the offer to 80 million US dollars. You must know how much LeBron James is, as the son of basketball, how much money does he have? His team would go nuts if they knew the company was paying so much money to a little-known rookie.

Nike's bottom line is 40 million US dollars, but also absolute control.

In their view, this has exceeded the treatment that first-line stars can have.

Moreover, they think that Bruce's marketing based on parking lot farce will not last long. Because the entertainment industry will soon have new scandals, whether it is Britney or Hilton, women in the entertainment industry are not easy-going lamps. They will do anything to grab the headlines.

What really makes the sales of sneakers go higher and further is the performance of the players on the court. The biggest consumer group of sneakers will always be basketball fans who care about basketball. And not gossip fans who care about polyamorous relationships.

In fact, Nike has made a professional evaluation of Li Zhen's strength, and the sneaker company has a lot of talents inside, and has raised many authoritative experts in the basketball field. They can see at a glance where the limits of rookie players are, which is why Nike rarely stumbles in choosing a signature shoe spokesperson.

Their internal evaluation of Li Zhen is... With his talent, physical fitness, and basketball IQ, he will definitely become a qualified point guard and play a unique style of play. If the body thickness continues to increase, there is a chance to become an All-Star. At the same time, with his identity and background, his influence is expected to reach the superstar level.

Overall, this is a quasi-elite player with style and market value. But it will never be possible to become a superstar who dominates the court alone in the NBA.

The recommendation is of course to sign.

But it is not recommended to sign at too high a price.

However, when Bruce Lee announced his participation in the draft and they quickly contacted Bill Duffy, they got something that shocked them: Bruce Lee actually established his own sneaker brand.

Through all kinds of 'intelligence', they found that the team Bruce had built was not a grassroots team. All of them are top experts in the industry, and some are even top professors in universities. Moreover, the shoes that I took out are indeed epoch-making products.

This made them quickly increase the quotation, which is actually more aimed at the sneakers themselves and the design team.

However, Bruce refused.

The 19-year-old top student obviously didn't take $20 million seriously.

Then came the news that his album was selling.

Then, he became a hot singer.

Then they played a basketball game in summer league that the company's in-house experts admired, and they decided to increase the offer. But Bill Duffy still refused.

As the preseason approached, Bruce played an eye-catching game.

So, they raised the offer to $30 million this time.

Still refuse.

And, they even announced a nationwide release. Moreover, the market feedback received by the marketing department is that the sales of sneakers are expected to be very good, and the consumer group is still a non-core user who is rarely touched by basketball shoes.

Is Bruce really going to take a very different path? ?

Is this the high point for Bruce, or the low point?

Will we be locked up high? Or is it just a low position to start at this time?

The two sides discussed endlessly. The marketing department thinks it is a low position, but the sneaker design department and basketball experts are worried that it will be locked in a high position. Because Bruce did not perform like a superstar on the court, some people even said that if Bruce played the same performance as Brandon Roy on the court, he would immediately acquire him without hesitation.

Too bad Bruce isn't Brandon Roy. Brandon Roy doesn't have as much influence outside the circle as Bruce. He is a stuffy tank and never makes a sound.

In the end, the discussion in the boardroom resulted in the victory of reason over emotion.

They decided not to raise the offer, but to wait until the market calmed down before negotiating with the Bruce team.

They believe that it is just superficial glitz and the market is going up in the short term.

Next, back to basketball itself.

The Blues team will definitely come back and talk to themselves.

"We can let the media write more negative reports about him."

A senior executive made such a decision after a meeting.

However, what they don't know is. Bruce is ambitious now, and he's confident in himself. As for negative comments in the sports media, the more the merrier. One day...it will become a stronger nourishment for him.

Just like Randy Foye.

This guy set himself on fire and ignited Bruce's future in Los Angeles.

Now the Lakers forums are all full of praise, and there are even many people who are waiting for the sneakers to be released and immediately snapped up a pair of outsiders who support them.

Of course, these are external things.

What really makes Bruce happy is... 2 points of agility and 4 points of explosive power.

This is hard currency!

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Sogou