The God of Basketball

0295:

Las Vegas (Las Vegas) is the largest city in Nevada, and one of the world's four major casinos with a high international reputation.

It only took ten years for the Americans to develop this place from a barren desert into a world-renowned resort city centered on the gambling industry for tourism, shopping, and vacations. It has the "world entertainment capital" and "marriage capital" reputation. Of course, the city also has the reputation of "Sin City".

It can easily turn a billionaire into a pauper, and it can also turn a poor homeless salty fish over. Las Vegas is like this, one side is hell, the other side is heaven.

"I'm under 21, I can't drink here, I can't gamble!"

When Li Zhen was filming the advertisement, he told the reporters from Los Angeles with a smile on his face. The distance between Las Vegas and Los Angeles is not too far, which is one of the reasons why Las Vegas can be so prosperous.

After Li Chen landed from Nevada, the staff took him to the studio here to shoot commercials for his sneakers. Due to the extremely successful Christmas sale, the subsequent additional pushes also gained a lot in North America. In addition, the Asian region is about to fully distribute the goods, so advertising has become a top priority for the brand.

This incident made the media and other brands feel incredible. At present, the Li Zhen brand has gained a firm foothold in the field of basketball shoes, but...it has never spent a dime on advertising?

Bruce's traffic is really... terrifying!

The content of Li Chen's first commercial is very simple, even a bit too simple...it is a very simple self-introduction.

But before this self-introduction, there was a long section of passers-by.

The director interviewed dozens of groups of people on the streets of Las Vegas, and selected five representative characters to cut together.

"Bruce Lee, Yeah, I know, kung fu superstar, waterrrrr!!"

The commercial opens with a white man in a Bruce Lee tracksuit gesturing with his nunchaku.

It can be seen that this is the most die-hard Bruce Lee fan. Of course, it is also everyone's first reaction after hearing Li Zhen's English name, because Bruce-Lee is so popular.

"e-Li, I know him. He seems to be a very famous person. He has got the two little Disney princesses, and the Olsen twin sisters are obsessed with him. Paris Hilton also has a special love for him. Chung. Oh, by the way, there is news about Anne Hathaway and him recently... Dude, do you know what he did, do so many girls like him?"

The second person who appears in the commercial is a black man dressed in hip-hop, and it can be seen that he cares neither about basketball nor kung fu. His mind is full of women, and he is a gossip fan.

"Bruce Lee? Oh I must stress I'm a fan of his, he's so talented. I chased him three shows last summer and our whole family is a fan of his. I hope he makes a new record soon. I Can't wait to hear his new songs, believe me, no one is more talented than him." This is a veteran fan.

"Oh. Are you talking about that super prodigy? I admire him so much. He is the idol of programmers. He entered Harvard at the age of sixteen, and then started a great company like Facebook. Now he is actually an Apple The largest individual shareholder, I must give him my 100% respect,

He succeeds in everything he does. ’ It was a bald young man in a scruffy plaid shirt. Even if he didn’t introduce himself, everyone knew that this guy must already have a place in Silicon Valley.

"Bruce? I gotta know him. I'm a fan of him. I love him so much, he's the idol of all the guards in our school. You know what? He's proving that little guys like us can play in the NBA if you're big enough clever."

"Believe me, there's no one in the NBA who is better at passing the ball than he is, and there's no one who's better at controlling the pace. He's the most gorgeous player I've ever seen, and everyone in our school is copying his style of play."

The teenage Knicks fan, wearing the No. 10 jersey, was thrilled for the camera.

He looks about 14 years old, and he is covered with products related to Li Zhen.

From him, it is not difficult to see how huge Li Zhen's fan base is, and why he can enter the NBA All-Star starter.

These interviews flash back in the commercial, followed by some news footage of Li Zhen, the winning clip of the Full Name Music Award and the highlights of the NBA, and then Bruce Lee appears in the frame with the ball, and the camera slowly pans upwards from the shoes on his feet , frozen in the smiling face of Bruce Lee looking up.

"This is me in their eyes, so what about me in your eyes?"

The narration sounded, and the screen cut into Li Chen's brand logo.

There is nothing brilliant about this commercial.

But it was the first time that it was actually marketed to the whole United States on television.

"We need to tell the world, who are you?"

The marketing director of Li Zhen brand told Li Zhen very seriously.

Li Zhen accepted.

His schedule is very busy, and he needs to wander back and forth between several studios. He has accumulated four commercials that need to be shot, and he also has to participate in NBA community care activities and training camps for the All-Star rookie game.

And when Li Zhen was working non-stop in Las Vegas, the sports media was still exaggerating the emotion of whether Bruce Lee deserves to be an All-Star starter.

"Sports Illustrated" even revealed that many superstars of the Eastern All-Star team are dissatisfied with Li Chen's entry into the starting list, and they will isolate Li Zhen during the game.

Although such news has not been confirmed by any source, but... almost everyone knows that Li Zhen will not be fully welcomed in the All-Star locker room in the Eastern Conference.

But obviously, Li Zhen doesn't care about this.

He was all smiles when he and his first-year teammates showed up for a fan event in a Las Vegas neighborhood, even though he was caught off camera when a young boy with missing front teeth asked him how to get rid of his ex-girlfriend. Lu was embarrassed, but overall he was very happy.

The reporters who followed the past didn't expect him to be the most popular among all the rookies. These kids obviously haven't heard the name of another popular rookie. They just kept shouting Bruce-Lee there, and even threw Li Zhen to the ground during the activity, and almost 20 children climbed up to stack Arhats.

"Did Bruce rely on these kids to become the All-Star starter?"

"Do these post-90s people know basketball?"

Questions from the reporters became headlines.

And in the subsequent community charity activities, Li Zhen fully demonstrated his high popularity.

The signed jersey auctioned by him was raised to 29,000 US dollars, and the buyer was a middle-aged uncle with a wealthy family.

In second place was Brandon Roy's signature sneaker, which sold for $1,000.

The gap between the two makes the media too embarrassed to report, they will feel that this will hurt Brandon.

But in fact, Roy didn't care about this. He spent the whole dinner time discussing basketball with Li Zhen. Their relationship is not as bad as imagined, even though the national sports media is now portraying them as lifelong enemies.

"I think your lifelong enemy should be Chris Paul."

Brendan Roy also touched on this topic in the discussion.

Li Zhen raised his eyebrows.

He didn't approve of the answer, but he didn't say anything either. Because he was afraid that he would be too arrogant to say the name 'Michael Jordan'. What's more, Brandon Roy's lifelong idol is Michael Jordan... The introverted he is not even happy to be called the Yellow Mamba by the media. Because he felt that he was a disciple of Jordan, not a disciple of Kobe.

Li Zhen couldn't understand the martial disputes among their shooting guards.

But I have to say that Li Zhen is quite familiar with Michael Jordan and Kobe Bryant.

However, he did not attend the party organized by the Black Mamba that night. On the one hand, it's because he can't drink in Las Vegas, and on the other hand, it's because he wants to train. He feels that the talent space he hasn't cultivated for a long time has been loosened recently, and he has to work harder to train.

So, throughout the night, he worked hard and sweated in the hotel.

What is different from him is that some super rookies and superstars who have worked hard for most of the season are enjoying the most prosperous nightlife in Las Vegas. Either to gamble big bucks, or to fuck those beautiful women from all over the world, anyway...these overpowered multi-millionaire billionaires can always play something new.

...

Li Zhen went to the arena early in the morning the next morning, and the exhausting training all night did not let him overdraw his physical strength... This is Li Zhen's strength. Although his physical fitness and strength are average, his physical recovery ability But it is extremely powerful, and can be resurrected with full blood after sleeping.

Li Zhen tried to fill out the gaps in his talent on the training ground, but... During the All-Star Game, there were too many idlers waiting for him, and he couldn't find space to train at all. Moreover, journalists flocked to it.

These guys like to create conflicts. After sowing dissension at Arenas, they don't forget to provoke the new generation's first point guard.

"Tonight afternoon, Chris Paul and Deron Williams will appear in the second-year team. Now many voices say that you are the first point guard of the NBA's new generation, so when you face them, do you have confidence? ?”

Li Zhen is a very peaceful person, he does not want to make enemies with anyone, and at the same time, he has no habit of showing weakness.

Therefore, he said very gently: "I don't understand the relevant comments. But today is the All-Star Game, and our task is to let the fans on the scene and in front of the TV enjoy the excitement of basketball."

Interestingly, the same reporter then asked Chris Paul and Deron Williams the same question.

Deron Williams' answer: "The game will give us the answer."

Chris Paul said: "We will defend the glory of the second year. Moreover, I believe that except for Michael Jordan and the old Nelson, no one will really think about whether Bruce Lee is the first point guard of the new generation."

The smell of gunpowder came out all at once.

...

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