The Goddess Shines on America
Chapter 219 Seeing Cisco from Apple
While Alice was working hard on her secret little experiment, global stock markets were also undergoing vicissitudes.
As Jordan Belfort, who aspires to enter Wall Street for employment, but currently can only rely on fake certificates to swindle and swindle, life in the past few months has been like a dream.
Because he witnessed the rise of one myth and the fall of another.
In just three months, Microsoft, which went public in March, has become one of the most popular stocks in the United States. When Windows 2.0 is only one month away from the release date, too many people are expecting their products. Turned into priceless stocks, the company's stocks were continuously sold and bought again and again, becoming the most popular gold ingot on the NASDAQ exchange.
At the same time, as a listed company, Microsoft also made their April and May financial statements public. This giant, which raked in US$60 million in capital on the first day of listing, has attracted round after round of evaluations by Wall Street experts with its monthly net profit of tens of millions. Although this revenue is much lower than that of established IT companies such as Dell, HP and even Apple, it is only the first quarter of its listing!
At the same time, as many Wall Street people do, Jordan is also comparing Microsoft and Apple.
To be honest, Jordan doesn't understand what the hell Apple is doing now.
Or rather, he didn't want to understand.
According to the news not long ago, the current CEO of Apple is John Sculley, or he is still in power.
The former Coca-Cola CEO.
Jordan felt that this guy was planning to replicate his marketing experience at Pepsi.
He is reducing the cost and selling price of Apple computers, placing them on the same level as IBM to compete with them, and robbing IBM's individual customers. Based on the fundamental analysis method he had practiced since his student days, Jordan studied Sculley's practice, and then dumped Apple's stock without hesitation.
Sculley's strategy is actually very correct in the soft drink industry, because whether it is Pepsi or Coca-Cola, they are all standardized fast-moving consumer goods with low prices and quick purchases, and behaviors are dominated by consumption habits. However, the biggest selling point of Apple Computer is its uniqueness and superiority in experience. This is the product highland that Jobs has been trying to maintain from the beginning to the end. future?
And the fuse that made Jordan throw away Apple stock was the list of new products that Apple distributed to every shareholder that he had just received not long ago.
"Teresa, look what the fuck they're selling!"
At the dinner table in the morning, Jordan angrily threw the newspaper in front of his wife.
"They call this clothes? Teresa, take a closer look, can this kind of bullshit style be called clothes!?"
Teresa had just finished making breakfast, and she hadn't had time to straighten her frizzy black hair: "Wait a minute... Oh my god, it's really ugly!"
Seeing the product picture shown by her husband, she frowned in disgust: "Why is it so ugly?"
The solid-color gown with almost no decoration looks like a corporate cultural shirt, not a product for the public. And the matching shorts, too soft to make them look like board shorts.
"A plain solid-color top that's like a suit shirt, plus rustic dress trousers, or a knee-length monochrome skirt. What the hell is this? Including this hat!"
Jordan angrily pointed at a model on a certain page: "A baseball cap and a solid-colored pullover with no pattern decoration. Is this the working class who just got off work in the last century? Teresa, look at this again!"
Another page was turned, and a female model was wearing an extremely loose blue-green sportswear, posing in a pose: "Fortunately, they still have the letters APPLE printed on their chests! What does this suit mean? An apple-picking farm Clothes for female workers? What kind of shit!?”
Teresa stared at the pictures of models with a look of unbearable expression: "Apple is a computer company, right? What do they mean by suddenly getting involved in the clothing brand industry? Computer engineers... oh my god, do I know that What do groups of people dress up all day, and they design the clothes?"
"Apple's financial resources are not small. When Jobs left, their annual sales were 800 to 900 million U.S. dollars."
Jordan said: "If such a big company really wants to develop in the field of clothing, don't they know that they should hire some senior designers? Look at these clothes, Teresa, even a three-year-old child can design them !"
"Single-color, shapeless pullovers, trousers, uniforms, and baseball caps. Is this an Apple product? Is this an Apple product that designed a perfect work like the Apple II?"
Teresa felt that her husband was still a little too excited, and said in turn: "Maybe they are just too good at designing computers, so they failed when they switched to the clothing field?"
"But the thing is, Teresa my darling."
Jordan calmed down a little, and sat back on the chair: "You and I can both see that it's a garbage product, doesn't Apple know?"
"You mean to say..."
"Obviously, after driving Jobs away, Sculley also realized that the new business methods would bring about a decline in profits, but he was unable to design the excellent products of the Jobs era, so in the main business of computers, he could only do whatever he wanted. Its own products compete with IBM's mass-produced machines for the market, and its profits are declining."
"So, the launch of this clothing product is purely for him to make up for the financial statements, and there is no future at all. Then you say, Teresa, since Apple has even used this trick, its development Can the prospects get any better!?"
"so……"
Teresa looked at the clothing pictures on the product list. As a woman, she swore to God that she would never buy these things: "You are no longer optimistic about Apple, and plan to give it up?"
Jordan's eyebrows were already wrinkled, and he nodded vigorously: "Maybe after Jobs comes back, it can usher in new developments, but if the CEO has always been John Sculley, I have to give up this blue chip stock. "
As early as his student days, Jordan made a lot of money by relying on the rise of Apple's stock price. At that time, he didn't even have a forged license as a stock trader, and he relied entirely on his eloquent tongue to persuade his companions to buy, and then earn a little commission from friends in private. Not to mention how many dividends he got from the stocks he directly held, just this small share made him earn $10,000 in one semester!
But now, it is time to throw away old friends.
Not only because Apple will definitely decline with John Sculley, but also with the rise of Microsoft, and another golden potential stock that Jordan is extremely optimistic about, but has no listing news until now.
Cisco.
Although the listing plan has not been announced until now, for this current industry leader, financial analysts from many Wall Street banks and institutions have already analyzed it a hundred times in advance.
Everyone was talking like crazy about how Cisco had grown so fast. It has only been two years since its establishment in May of the previous year, but it has achieved a mythical achievement of nearly 30 million in annual profit!
Since the current foundation of the Internet hardware industry is blank, except for Cisco, several other companies have only changed careers since last summer, and there are only a few dozen companies. Therefore, the vast majority of economic observers focus on Cisco. on an enterprise. Of course, regardless of Wall Street, countless companies intending to develop similar products are also staring at Cisco's development model exactly, eager to get even a little inspiration from it.
As far as Jordan knows, this company is definitely taking the elite route. As of today, it has just reached 200 people, and as early as a year ago, the proportion of software engineers accounted for more than 90%. As for now, the technical team obviously has not re-expanded, but not only launched a new generation of routers last November, but also launched a new product called a switch this spring. Such a speed of research and development can only make people think that Cisco It is a development model that implements the elite line.
"Theresa, this is actually a good thing."
After deciding to throw away Apple's stock, he said to his wife: "Analyzing Apple's corporate status and stock market fluctuations takes up the most of my time. Now that I free it up, I have the energy to study Cisco's development prospects. This is a company founded by Alice Wang herself, and she is the only one who signed the patent office's application for routers! With such a genius, once Cisco goes public, it will definitely be the second Microsoft!"
"Jordan, so I have an idea."
Teresa gave her husband an idea: "Since you can persuade James Cameron to buy Microsoft's stock now, what about Alice Wang to persuade Cisco to IPO? If you set up an investment company from now on, With your ability, you should be able to develop the company to the point where you can take this job before she decides to IPO, right?"
This is obviously a very tempting idea.
"The investment companies that can conduct an IPO are all bigwigs..."
Jordan pondered: "You are right, if the company's first IPO project is a guy with unlimited potential like Cisco... then it depends on my eloquence, otherwise she must find a **** * and Citi them."
"Then we will now..."
"New plan! Teresa!"
Jordan excitedly kissed his wife, and laughed loudly: "It's not the right time to start a company. After all, I haven't worked in an investment company. So, my dear, I will go to a bank for an interview right away, and I will have some work experience." Finally, just like you said, I will also open an investment company!"
As he said that, he didn't even have time to kiss his wife again, he rushed to the bedroom like crazy, because all the suits and ties were in the closet.
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